How To Introduce a New App To The Market: 90-Day Marketing Strategy
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How To Introduce A New App To The Market: A 90-Day Marketing Strategy

Crucial steps to win a pre-launch app marketing strategy.

How To Introduce A New App To The Market: A 90-Day Marketing Strategy

Truth be told, marketing is a never-ending process. The strategy you use must be specific, realistic, measurable, and time-bound. A 90 days marketing strategy can give a clear roadmap of breaking goals into manageable parts.

Not to mention, it can be crafted to fit the needs of the end user. But, why use the 90-day marketing strategy? This is a reasonable time to know what works and what doesn't work.

It's important that you pay close attention to what you expect every week. This will help you reflect your overall objective. Here are the most effective ways to introduce your new app into the market. Read on and learn more.

Week-by-week plan of 90-Day Marketing Strategy

Slowly but steadily will win you a race. Instead of wrapping up the work in a short time, try to focus on quality and set week wise targets.

Introduce a New App To The Market

Week 1: Defining Your Customer Needs

You've finally built your app and you're ready to introduce it to the market. Unless you understand your target audience, it might get lost into the sea. And if you're just sitting around hoping that people will use the app, think again. There is a lot of ground to be covered to market the app effectively.

Make sure you get a clear understanding of your audience. Because your app is trying to fill the missing gap, set clear goals and understand customer demographics. At this point in time, you may want to consider the cost of your app.

Other than that, look for someone to oversee the entire app marketing strategy. Keep in mind that this process will make the rest of your marketing plans possible.

Week 2: The Buyer Journey

Analyze the past strategies and identify what works. If you've had a hard time reaching the customers, be on the lookout what stage they are in the buyers' journey. Needless to say, they may not be ready for it. Each potential buyer needs a specific channel to reach out.

Find out the marketing techniques you use should focus on selling to people. Besides that, they will help you set a benchmark on how you can progress further.

Note: It's inappropriate to force customers to buy an app they are not interested in.

Week 3-5: Build an Online Presence for Your App via Website & Social Media

You want people to know your app is the real deal. While most people consider a website as an afterthought, it can help you define your end results. Unless you have a marketing site that can drive conversations, it's useless. Your app should be prominently featured across the site.

Focus on five key optimizations to give your website a solid base to work from. No matter how amazing your app is people will not use it if they've not heard of it. But if the app does not require a fully-pledged site, use a landing page.

Give detailed information about how your app works and what it brings on the table. Of course, your website should be simple to use and optimized for mobile browsing.

The next best way is to market your app via social media platforms. Make use of Facebook, Twitter, Instagram, Pinterest and more Create an account and try to connect to the audience in a meaningful way.

Unlike other types of marketing, these are inexpensive channels that can help you win many customers. In today's digital age, more than 70% of customers use social media.

Once the customers raise their concerns, take your time to address all their issues. Listen to their critics, ask questions and seek a direct conversation. Good reviews will show the credibility of your app.

An Instagram account can pay huge dividends if it shows stunning photos of how the app works. Also, make sure you use paid ads across social media networks. Besides that, you can set up a blog and link it to your website.

This is a remarkable way of reaching and retaining the target audience. You should identify three channels that bring maximum results.

Your primary goal at this stage is user retention. And if you're smart enough, form a small group of users to help you validate how the app works. It's worth mentioning that an app marketing strategy cannot give results overnight.

Week 6: Create a Video Introduction for Your App

Chances are that potential users have no idea how to use the app. A video is important if your app has gained some traction in the market. Obviously, a promotional video should feature 3D templates. Make sure you highlight how the app works with a 60 minutes demo video.

However, you don't want to create a video if you plan to change a few things about the app. Apart from that, you should make sure you can edit the video at a later stage. Perhaps you may want to target YouTube users and cross-promo sites.

Week 7-9: Fix the Loopholes and Review

Here, you should be able to see the missing gaps. It's important that you fix all the loopholes in the ongoing marketing techniques. Next, craft a profitable budget that can last until the 12th week. The mobile app marketing works as a promotional blueprint.

A general rule of thumb is to ensure the app is free from errors. Come up with an app review process where you can liaise with your team to capture what you've learned in your marketing campaign.

At this stage, you should test the app in terms of usability, functionality, and consistency. The testing process will give vital information based on performance, load, and security of the app. Other areas of interest include regression and beta testing before it goes live.

Week 10-11: Traffic Generation

You've already laid all the groundwork to reach the target audience. Keep in mind that you're looking for a long-term traffic generation. Use reliable systems like paid traffic and SEO. Each marketing campaign should last for one week.

All your efforts are based on performance. This week is very important because you have to use the existing data to craft campaigns. Of course, you're very eager to know what your first client will say to you. For the best results, you can recruit some influencers to promote the app.

Influencer marketing basically involves looking for trustworthy people to spread the word about the app. An influencer is basically a person well-known in the market and is actively followed on social media platforms.

Rather than use anonymous marketing, you can use influencers to reach your target audience. Other ways of generating traffic include:

  • Email marketing
  • Guest blogging
  • Interaction in forums and communities
  • Paid traffic  

Week 12: Execution

At this point, you've probably tried the app - you know what works and what doesn't work. This is the first stage you'll experience tangible results. In the previous week, you must have received some feedback about your new app. Take time to fix the loopholes to ensure maximum results.

At the end of the 12th week, gather the feedback and ask for suggestions or improvements. Lastly, compare the results and analyze whether they match with the initial marketing goals. If there are no issues or bugs in your app, you can engage users.

Current Market Scenario

Depending on your app's niche, you'll face tough competition so be sure to get the basics right. The 90 days marketing strategy should focus on user engagement and retention.

Introduce a New App To The Market

To achieve this, you should make use of social media and monitor your workload. Remember, you have a few seconds to grab the attention of users and encourage them to download the app. 

MAD Team
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