technology

Play Protect: New Addition To Android Mobile App Security By Google

The feature comes after number of attacks on the Play Store

 Android Mobile App Security By Google

The World is becoming more app-centric and every business is aware of the potential mobile app holds in their growth. Every tech giant is focusing on the mobile app world as they know it's the prime target need to consider. As Google in its latest I/O event shared it plans and future projects it working targets mostly mobile app technology. Google already dominate the app world as Android is the most-used platform across the globe.

But there is one thing that always raises a question on the Google Play Store service and that is security aspects. We all know play store have always been vulnerable to the security threats. Millions of application are present on the app store that gives a great opportunity to the affected apps to hide and attack the user. But in the recent conference, Google announces a new addition to the security infrastructure of the Play store.

Google announces the Google Play Protect to save the user from app store threats.

What is Google Play Protect?

It is basically an always-on- security service from Google for the play store which continuously scans the mobile application running on the user device and alert them about any malicious behavior. This is a security tool which ensures the user safety from the applications downloaded from the play store as well as those downloaded from the third party sites

Google is also using the tool to scan the apps uploaded to the Play store by the developers. The tools scan the play store thoroughly and weed out the mobile applications shows dubious behavior.

Any information gathered by the Play Protect about any malicious behavior instantly uploaded on the Google cloud which serves as a giant dataset to enhance the Play Protect performance.

Effective Security With Android O release

The most awaited Android version Android O is already in developers' hands and it is filled with stupendous features. Google recently shared that Android O is embedded with the new security features to ensure the safety of user data and privacy from the applications.

The latest Android version is expected to be enrolled by later this year as Google said in the I/O event

Play Protect is designed to work in every Android device with the Google Play Store and uses the latest Advanced machine learning to drag out the threat that can harm the device.

Google also revealed some of the security functions in the upcoming Android O which integrated with the Play Protect to give more control over the security. With this advancement, Google has ensured a secure atmosphere for the users that were the point of concerned earlier.

More Secured Functionalities

  • Google has promised these more efficient ways to the It administrators to protect the users from threats via application
  • The new feature will let the IT administrators enforce application scanning on Android devices.
  • Mobile device administrators can enable the setting to block potentially harmful mobile apps.
  • It also ensures strong authentication and encrypted controls for protecting the data.

Winding Up

The company with this advancement and steps is trying to overcome the only field it lags behind. Considering recent incidents that show how compromising with the security measurements can cause big-time loss Google worked over its security infrastructure. Google with Play Protect and Android O is going to Provide a Fully control option to the users where they can create different Profiles. They can separately use Professional one at the time of work and others for persona use both the profiles can be customized accordingly.

Let's just wait for the new Android version meanwhile you can tell us what you expect from this advancement from Google by your comments.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
technology

Easy To Implement Strategies To Boost Your Email Deliverability

4 min read  

How many of your emails bounced back when you sent your most recent campaign? Email is a powerful marketing channel, but only when you follow best practices will you capitalize on its potential.Your goal is to get as many emails as possible in your subscribers’ inboxes. In order to achieve

technology

Apple Brings Pay-Per-Install Ad Option Under

4 min read  

Today, Apple added one more option for the developers to make sure that their apps are reaching the maximum number of users. The company introduces pay-per-install ads for the developers under its advertising product Search Ads Basic. Now, the developers have this ‘basic ad’ deal that wi

technology

Top AI Chip-Making Companies For Smartphones

4 min read  

New AI chips are being introduced into the latest smartphones, and they put the power of neural networks in the palm of your hand. With cool names like ‘Bionic Chip’ for iPhone and ‘Neural Processing Unit’ for Huawei’s phone, it comes with a big question that what do th

technology

How To Set Up A VPN On An Android Smartphone Or Tablet

4 min read  

We live in a digital world where it seems like much of our information is easily accessible to others. There is not a day that goes by when we do not hear about some privacy violation where a person has their personal information stolen and then used in a nefarious way.Understandably, you may be

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.