technology

Play Protect: New Addition To Android Mobile App Security By Google

The feature comes after number of attacks on the Play Store

 Android Mobile App Security By Google

The World is becoming more app-centric and every business is aware of the potential mobile app holds in their growth. Every tech giant is focusing on the mobile app world as they know it's the prime target need to consider. As Google in its latest I/O event shared it plans and future projects it working targets mostly mobile app technology. Google already dominate the app world as Android is the most-used platform across the globe.

But there is one thing that always raises a question on the Google Play Store service and that is security aspects. We all know play store have always been vulnerable to the security threats. Millions of application are present on the app store that gives a great opportunity to the affected apps to hide and attack the user. But in the recent conference, Google announces a new addition to the security infrastructure of the Play store.

Google announces the Google Play Protect to save the user from app store threats.

What is Google Play Protect?

It is basically an always-on- security service from Google for the play store which continuously scans the mobile application running on the user device and alert them about any malicious behavior. This is a security tool which ensures the user safety from the applications downloaded from the play store as well as those downloaded from the third party sites

Google is also using the tool to scan the apps uploaded to the Play store by the developers. The tools scan the play store thoroughly and weed out the mobile applications shows dubious behavior.

Any information gathered by the Play Protect about any malicious behavior instantly uploaded on the Google cloud which serves as a giant dataset to enhance the Play Protect performance.

Effective Security With Android O release

The most awaited Android version Android O is already in developers' hands and it is filled with stupendous features. Google recently shared that Android O is embedded with the new security features to ensure the safety of user data and privacy from the applications.

The latest Android version is expected to be enrolled by later this year as Google said in the I/O event

Play Protect is designed to work in every Android device with the Google Play Store and uses the latest Advanced machine learning to drag out the threat that can harm the device.

Google also revealed some of the security functions in the upcoming Android O which integrated with the Play Protect to give more control over the security. With this advancement, Google has ensured a secure atmosphere for the users that were the point of concerned earlier.

More Secured Functionalities

  • Google has promised these more efficient ways to the It administrators to protect the users from threats via application
  • The new feature will let the IT administrators enforce application scanning on Android devices.
  • Mobile device administrators can enable the setting to block potentially harmful mobile apps.
  • It also ensures strong authentication and encrypted controls for protecting the data.

Winding Up

The company with this advancement and steps is trying to overcome the only field it lags behind. Considering recent incidents that show how compromising with the security measurements can cause big-time loss Google worked over its security infrastructure. Google with Play Protect and Android O is going to Provide a Fully control option to the users where they can create different Profiles. They can separately use Professional one at the time of work and others for persona use both the profiles can be customized accordingly.

Let's just wait for the new Android version meanwhile you can tell us what you expect from this advancement from Google by your comments.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

technology

Here's How Artificial Intelligence is Changing The Face of IT

4 min read  

Technological innovations are on the rise. The past couple of decades have witnessed an astronomical advancement in various general-purpose technologies (GPT). The predominant GPT of the current era is the artificial intelligence.Artificial intelligence is gaining widespread traction. It has eme

technology

How AR and VR Will Reinvent The Food Industry

4 min read  

Augmented Reality and Virtual Reality are probably like the new band on the block that everyone either wants to make money off or enjoy their gift; in this case, their services. But who would've thought that Virtual and Augmented Reality would swoon our taste buds too? Although the cost of devel

technology

The Impact of Technology On The Translation Industry

2 min read  

Innovations in technology always have a far-reaching effect on nearly all related industries. Today, the application of modern technological solutions in various industries is rapidly rising. The translation industry is no different.The application of technological solutions has had a massive im

technology

Key Challenges in Enterprise Mobility: The Impact of Internal Digital Transformation

4 min read  

Enterprise mobility cemented itself as a fundamental aspect of the modern workplace when it provided unprecedented improvements to major elements of business like employee performance, customer satisfaction, and administration processes, to name a few.For all its ready benefits, though, enterpri

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH