Advertising on Google Maps can bring you unprecedented business opportunities
Google is the best platform to advertise anything. Be it your personal brand or in-house promotion; Google is always preferred over other platforms. But do you know that advertising on Google Maps is also possible? Yes, you heard it right. Google Maps marketing can help you to attract nearby customers searching for businesses like yours.
Google Maps advertising campaign is an effective way for businesses to bring in local customers, especially when they’re searching online for the things that they want.
Nowadays, people always prefer to find the nearest place to get there things done. According to the Google's report, around 50 percent of users who search on their smartphone first are most likely to visit a shop within a day. Hence, an advert on
Google Maps that shows the information can increase your chance of being the business that they decide to visit.
For instance, if somebody wants to find a restaurant near to them, they will check out
Google Maps to help them out, and your brand can reflect in the searches if you haven invested in the advertising on Google Maps and is located nearby. The search results will appear in two different placements: within info cards beneath the Google Maps search box and on the map itself. Apart from just showing the location of your business on the map, your advert can also display directions to your place, and even your phone number.
By making your business easier to find, more potential customers will be able to visit your business.
If you are advertising on Google Maps, you must get something in return. Of course, you will get substantial results. In the end, everyone aims to achieve the top place in the local business results listings, and advertising on Google Maps brings you that.
I believe, until now, every one of us has definitely made a search on Google. Be it for knowing the Prime Minister’s name or just for the sake of checking the internet connection; if you belong to this earth, I can at least expect this out of you.
After making the search on Google, you must have noticed the “Ad Label” on the top two or three searches, and the rest are the regular searches. On clicking on the ad links, more information about the promoted businesses pops up which usually include details like phone numbers, address, pictures, and user reviews.
To make the searches more informative, Google brought out some changes to the format that is shown on the Google Maps ad. The move was intended to help the local businesses to extend their reach and drive customers.
Following are the features that were announced by the Google in the recent performance summit. Take a look:
Now, coming to the core, for Google Maps marketing, you need to have a Google Ads account, feature location extensions on your ads, and have an updated Google My Business listing. So, let’s dig more about it and know how you can advertise your local businesses on Google Maps.
By merely getting yourself listed without going through every respective field on the Google My Business listing, you won’t do any good to yourself. It may lead to the poor ranking of your business on your list and far less visibility, and I hope, nobody wants to see themselves at such a position.
Therefore, the very first step is to optimize the marketing checklist with all the options available.
Many times, it can happen that you may enter the wrong or-or inaccurate address of your business house. So, to sideline such a glitch, always make sure of the address that you have added with your business details. If the people are not able to spot you on Google Maps correctly, you are surely not going to make anything out of Google Maps marketing.
The information will include, shop/house number, street name, zip code, subdivision, landmark or something that can help the user to reach out to you easily.
The first mantra of success on Google is, never tries to fool your audience. In other words, you might miss the services that you cover and people will be unaware of the same. Thus, specify each and every service or product that you deal with on Google. You can even add the area or regions where you serve and the type of service that you offers.
For instance, if you own a pizza delivery chain, make sure to add all your services and the radius where you serve. It’s always important to add geographic radius on the Google Maps from your physical location.
Then comes the need of getting your Google My Business Listing verified. It is one of the significant steps that you need to get done. After your information submission, Google may take a couple of weeks to validate your existence. Usually, to confirm verification, Google send a letter or postcard to the address mentioned by you in the Google My Business profile.
Just by flaunting your primary categories on the Google Maps My Business profile will not help you to go big. You must know that Google offers you to add additional categories that you may deal with. This way, you will be able to garner more business.
If you are into the construction business, apart from building the blocks and buildings, you can add interior designing or house financing as your subcategories. By adding more relevant information, Google will be able to relate searched more in your favor in comparison to others.
A good summary can help the user to understand your business model and can relate better. Therefore, Google My Business Introduction should be crisp and to the point. Try to include the USPs and services that make you stand out from your competitors.
To my surprise, many business houses miss on this key opportunity of optimum Google Maps introduction due to insufficient summary information or lack of interest in this part.
Why add photos to Google? To some of you, it may sound irrelevant to add photos on the Advertising on Google Maps because you will argue that the map shows the locations and overview of your business house. But if you want to give a more clear picture to your Google Maps audience, you need to add photos. Also, the photos will make your business more appealing to the people.
Almost every one of us knows what impact a positive or negative comment can make on a business, especially on Google. Not to forget, even the companies with no reviews can also hamper the opportunities that come their way. So, it’s always good to see positive comments on your page, and for that, you need to add reviews in your Google My Business profile.
The reviews will reflect on your Google page only after more than five people make a comment. And to stay away from the negative comments, there is no rocket science, give your best and try to make your Google Map customers happy with whatever service you deal with.
If you are still pondering over the benefits of advertising on Google Maps, then let me help you with the following points.
1. Advertise on an added platform: As I told you earlier also, Google Maps is just not a navigational app only. You can advertise your business on the app and get connected with people who want to engage with you. And the best thing is, you don’t have to shell out bombshell on the Google Maps advertising cost and neither you have to look out for a hoarding space, which apparently is extra spending.
According to the Google, the one-third of mobile searches are related to location. If you have your presence on the Google Maps, the chances of people finding you increase multi-fold.
2. Stand out among your competitors: To stay at the top is always a concern for most of the business houses, especially when you are stacked in an area where there are already so many other competitors. By advertising on the Google Maps, you increase your visibility and which in turn, helps you to stand out.
For this, you can make use of promoted and non-promoted pins, which comes in different colors and can even show your company logo on the Google Map itself. Also, making a move to advertise on Google Maps right now is expected to fetch more profit as the platform is relatively new, as compared to other advertising methods.
3. Drive Action: A promoted pin on Google Maps will not only just give you a highlighted identity, but also, it will prompt users to take action, which will help you with more business opportunities. The navigational app aid the user with many options to connect with the businesses marked on the Google Map. One can call or know the direction of the desired location.
As per a report, about 75 percent of people who lookout for a product or service are most likely to visit a store in the next 24 hours and finally, 28 percent of them end up buying the product. Therefore, the chances of engaging definitive customers are high.
If you have updated your Google Maps app on your device, you must be knowing that Google has brought some change in the interface and features of the app.
The new ad features from Google include Promoted Pins, customizable business pages, in-store promotions, and a local inventory search function. The Promoted Pins feature will enable the users to add branding and logos, while the advertisers will be able to have two 30-character headlines, up from a single headline of just 25 characters. All the ads will now be visible across all the devices and on Google.com
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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