Press Release

Adjust Data Reveals a Significant Spike in Mobile App Usage On Valentine’s Day

Adjust data reveals insights into how consumers use mobile phones to celebrate Valentine’s Day.

Mobile App Usage On Valentine’s Day

San Francisco / Berlin, February 10, 2020 — With Valentine’s Day just around the corner, many of the people will be pondering over dating apps and match-making websites. But there is much more that goes into the planning for February 14. Right from deciding the gifts to buy ride-booking to your restaurant or rendezvous, every action and conversions take place through smartphones.

In fact, a recent study by Adjust indicates an increase of 11% in in-app activity on Valentine’s Day, compared to the rest of the month. The eye-opening insights into app usage and habits are compiled by examining app data grouped by vertical.

Mobile App Usage On Valentine’s Day

App usage, measured in the number of sessions, clearly indicates that people prefer to do many other things on Valentine's day besides dating. The following is the user behavior documented during the valentine period:

  • Entertainment apps lead the pack with the biggest increase (24%), indicating users stream shows and enjoy music on their nights in.
  • Food and Drink apps saw a similar increase (20%), a jump that could be linked with a rise in the number of users who prefer to spend date night at home, or the number of singles who were unsuccessful — or both. However, sessions show that a love of takeout is strong. Usage is highest in the U.K., where users increased their app use by 26% to browse and order food on Valentine’s Day.
  • The emphasis on making connections with the perfect date also impacts social media apps which include messaging, as well as dating. The app category saw sessions climb by 16%. 
  • Significantly, the Gaming category also experienced an impressive increase in the number of sessions (6%), a clear indication that the gamer community stays strong during Valentine’s week.

Fun activities and food delivery aren’t the only activities that get a boost from users seeking love, and lonely hearts looking for a way to spend time. E-commerce sessions saw strong growth before and across the holiday period as consumers scrambled to find the perfect gift for their loved ones.

Globally, sessions and in-app revenue events peaked on February 3, suggesting the shopping season starts earlier — sending a message to marketers to start campaigns and efforts at least two weeks before Valentine’s Day, to acquire and engage shoppers on mobile and in-app. Compared to the global average, shoppers in the U.S. are big spenders. Data reveals their shopping spree went into full swing on February 5 — nine days before Valentine’s Day, resulting in a 42% increase in in-app revenue events compared to the monthly average.

About Adjust

Adjust is the industry leader in mobile measurement, fraud prevention, and cybersecurity. Born at the heart of the mobile economy and grown out of a passion for technology, the globally operating company now has 16 offices around the world.
 
By making marketing simpler, smarter, and more secure, Adjust empowers data-driven marketers to build the most successful apps in the world. Adjust is a marketing partner with all major platforms, and in total, more than 32,000 apps from leading global brands, including Procter & Gamble, Rocket Internet, and Tencent Games, have implemented Adjust’s solutions to secure their budgets and improve performance.
 
Adjust recently acquired companies Acquired.io and Unbotify to help further clients protect their budget and improve performance. The company also secured one of 2019’s largest funding rounds in Europe, raising nearly $230 million.

MAD Team
Written By
MAD Team

MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!

Press Release

Unleash Your Inner Influencer With PicsArt’s Latest Feature, Replay

4 min read  

PicsArt, which has now become synonymous with photo editing, is the world’s top creative platform for social editing. Moreover, it was one of the top 20 most downloaded apps in 2019. While it is already considered to be the best photo editing app, with the launch of its new feature called Repl

Press Release

Mogul Launches Its Mobile App to Help You Set And Reach Goals

4 min read  

New York, NY - June 11, 2019 - Known for connecting women to top trending content, personalized to their interests, Mogul, a digital hub for women, has now become one of the largest ecosystems for over 30 million women across 196 countries. While empowering women to step out of their houses and inco

Press Release

Shyft Taps Former Lead Product Designer at Tinder, to Scale User Experience

4 min read  

Shyft Technologies, a mobile-first workforce management solution provider, looks all set to expand its investment in product design and establishing its presence in Los Angeles. In a recent announcement, Shyft announced the inclusion of Yaroslav Zubko, the former Lead Product Designer for Revenue at

Press Release

Reading Eggs Survey Found American Parents Inclination Towards Digital Education Apps

4 min read  

New York, NY (September 23, 2019) -- Reading Eggs, an online reading program that helps children learn to read, has come up with a new survey conducted online by YouGov. The survey suggests that the majority of Americans agree with prioritizing reading as an activity during the early stages directly

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH