There is still a majority of people out there that think their job is done once the app is launched in the app store. But that’s not the case, in fact, it’s quite the opposite!
The truth is that an app launch cannot determine if the mobile application will be a hit or a miss, but what happens after it counts the most. That's why we have curated a list featuring the best post-launch mobile app marketing strategies that can help you in overcoming the challenges after the initial launch of an app.
Now, we are in no shape or form implementing that building a mobile app and launching it is an easy task. But when compared to the struggles faced once the app is live in the app stores, it seems a little less intimidating. So without any more ado, let's just start to explore the most efficient mobile app marketing strategies that can be easily implemented after an application is launched.
In order to turn your mobile application into a worldwide phenomenon, it is very important for the app developers to have a clear vision and strategic planning regarding the app.
Here are the top post-launch mobile application marketing strategies to consider for your mobile app:
Asking for ratings, feedbacks and reviews can never go wrong and is a vital part of mobile app marketing strategies; it's more like a win-win situation for the app owners and app developers. This is because gathering feedback also helps in building a fan base that acts as a support community for the mobile app. Mainly there are two types of feedbacks, one in the form of good reviews and the other as bad reviews.
Both of these types of reviews contribute equally because with positive feedback you can know what features are loved the most by the users. And the negative feedback will help you in understanding the functionalities that are missing from your app and the part where your application can improve.
One of the best ways to request a feedback from the app user is alongside special deals and offers that can be sent through in-app notifications.
Social Media and its platforms have now become a need of the hour that we just can't seem to get enough of. According to a recent report by Statista, it is estimated that the total number of social network users around the globe will reach 2.77 billion by the end of the year 2019.
Every social media platform can be used for an entirely different purpose, for example, Facebook is a great option for running app advertisements, on Instagram the images along with app demo videos can be shared, Twitter is the best for simple and fast user interaction etc.
So, don't limit your options by being active on a single social media profile for your mobile app when you can have an array of social media platforms at your disposal.
Marketing is all about promoting a product or a service using effective as well as efficient mobile app marketing strategies. And one of the most simple ways to promote a brand is by spreading the word i.e. informing more and more people about the brand, it's working, and the product/service that it is offering. Create a blog that is dedicated to your app and the genre that your app is all about.
For instance, you can even use this blog as a promotional page for your mobile application as well. From ‘Press Releases’ to the latest app updates, every single detail regarding your app can make a debut on this blog.
Another technique to make this blog more effective is by creating an e-mail newsletter for the readers that regularly read the blog. This way they can be informed about the major news via mail on a weekly or monthly routine instead of checking the blog on a daily basis.
One of the main objectives for developing a mobile application is to get app downloads from potential customers and gaining the initial few customers is an overwhelming experience.
With each app user, your app gets validated regarding the purpose for which it was created in the first place. Our advice would be that you pay a close watch to the app installs by:
By following the above-mentioned steps, you can also achieve your very first app testimonials from the app users that loved your product.
It is very important to understand that not every mobile app marketing strategy does not work for everyone. So, you need to opt for those app marketing strategies that work out the best for your app with respect to factors like geolocation, target audience and various other demographics.
We hope that with the help of this article, you have come across some of the most efficient post-launch mobile app marketing strategies. To read more about such informative articles on App Marketing make sure you click on that ‘Subscribe’ button.
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Tanya Singh currently works as a Content Strategist for MobileAppDaily who is known to have an undying appetite for good content especially when it comes to trending technologies like Artificial Intelligence, Blockchain, and IoT. In her free time, you will find her binge-reading through the latest gadget and app reviews.Follow