The cut in delivery charges is aimed at Target and Walmart offers
The Christmas is more than a month away, but Amazon seems to have started the celebrations from today itself. The compliment is for the non-Prime members, as Amazon has removed the minimum purchase requirement for an order to qualify for free delivery.
Usually, one has to order a product of $25 or more to grab the free standard shipping option and takes about five to eight days for the delivery. But not anymore.
“This holiday, customers can enjoy free shipping with no minimum purchase amount on orders that will arrive in time for Christmas, including items from Amazon’s expertly curated Gift Guides across electronics, fashion, home, and toys,” said Doug Herrington, Senior Vice President of North American Retail at Amazon.
“With hundreds of millions of items available for free shipping to all Amazon customers and more than three million items available with Prime FREE Same-Day Delivery, customers can enjoy the largest selection of items that are fast and free.”
To make it more interesting, the American electronic commerce giant hasn’t announced the end date of this tempting offer, but we expect it to continue until the new year. However, Amazon did describe it as a limited-time offer. Furthermore, Amazon may bring up some more offers to entice the customers.
In a similar move, a few other online stores like Target and Walmart came up with similar offers. Target introduced free two-day shipping last month to gain more in the festive season and the streak looks to have been picked by Amazon well. Also, Walmart is already offering two-day shipping on orders of $35 and up.
It might be a bright option for the Amazon to grasp the maximum number of customers and fuel its profit graph, but looking at the last year holiday quarter’s shipping charges, which stood at a record $7.3 billion, it will be more demanding for the company to balance out the things.