Learn about the hidden tricks used in free app promotion
Building an application is not enough, especially when you want that particular app to perform well in the market. So, in case you are wondering why is that? I am going to go ahead and answer it for you along with an explanation.
In order to get the word out for your app, you need to promote it first. Without proper app promotion, one can not uncover the true caliber of their web and mobile application. That's why after in-depth research and immense amounts of hard work. We have curated a total of 99 ways of promoting apps for free because what's better than free promotional methods.
The app promoting ways that we have come up with are not just limited to be implemented by established companies and organizations. These promotional tactics can be effectively used by innovative startups as well as SMEs i.e. Small to Medium-scale Enterprises.
Did you know that one in every four app user discovers a web/mobile application through the process of online searching? In simple words, the app owners and developers should try to make their app appear in high ranking search results on different platforms. And this can be achieved by the means of marketing your product and services.
The term marketing can be defined as an action or business practice of promoting and selling products/services with market research and advertising tactics. To learn more about marketing strategies keep on reading the article.
As the name suggests, App Store Optimization (ASO) helps you in optimizing your app so that it can rank among the top search results. Basically, a high ranking in searches signifies better chances of discoverability and visibility of your web or mobile app. On average, more than 50 percent of app discovery and installations are contributed by two of the most popular app stores: the Apple App Store and Google Play Store.
Techniques that benefit from App Store Optimization Strategies:
Now that we know what other techniques are benefitted by performing ASO strategies, let's have a look at the different aspects of optimizing an app:
Note: Don't forget to mention at least one of your focused keywords so that your app shows up in search results related to that keyword.
Some other fundamental aspects are app reviews as well as ratings, which basically provide validation about your app's quality and performance. Mainly there are two types of reviews, which are positive and negative, both of these types of reviews bear an equal amount of importance.
For example, a positive review (or good rating) will inform the developers about the features that users like the most about the app. On the other hand, with the negative reviews (or bad ratings) the functionalities that are needed by the users come to light. These reviews are also responsible for building a brand’s credibility. Branding is something that needs equal attention its help in app promotion as well.
The Content Discovery Tools are a great option for attracting potential leads, followers, sales opportunities, subscribers and traffic in general. But before moving forward with these advanced tools, the user needs to ensure that the content that they will be promoting is worth sharing that is useful and has an authoritative tone. Some of the most useful Content Discovery Tools are:
Apart from the above-mentioned names, there is another content discovery tool that is very common for marketing and promotional activities is Disqus.
There are several social media platforms that can act as another way to gain visibility in a short span of time. Some of the best known social media channels for promoting your products and services are Quora, LinkedIn, Facebook, Twitter, etc. These platforms allow users to connect with entrepreneurs, customers, clients, and companies which can further transform into a profitable business partnership.
The above image is an example of how Facebook, a famous social media platform, is used by companies to promote their products and services.
These are some of the most effective ways to promote your app on Instagram, a powerful social media platform that is currently trending:
Using different social media platforms will not only help you in promoting your app to a larger audience but also provide them an opportunity to try out your web/mobile application by downloading it from the mentioned link.
The home page bears a great deal of responsibility because it mainly acts as a landing page for the application that you are promoting. When it comes to redefining your homepage, try to follow a minimalistic and simple approach that can offer clear navigation to your visitors. Focus on mentioning content that is informative for the audience.
The above image shows the seven vital elements that are required to deliver a seamless user experience.
When you are searching for different ways of promoting a mobile and that too for free, it is very important to maintain a stable presence online. This stability can be achieved with the help of a promotional website that solely focuses on providing information about the app and details regarding its features.
Today, in the field of app development it has become a complete necessity to own a blog. Without their own blog, the app developers/owners won't be able to convey their message to the targeted audience. With blogs, you can easily share updates regarding your apps along with its feature explanation on a regular basis. Try to build a posting schedule like posting once a week or once a month etc.
If your goal is to gain a high number of organic traffic, then a blog can help you achieve it. These are the three most common ways that can help you in promoting your app through blogs:
The user clicks are directly proportional to their interest level in that particular piece of information. The interest of a user can be peaked by using teasers to release bits regarding the topic you are targeting. You can also build a teaser landing page before launching the app officially, that can also help in collecting basic user details like emails, name of the user, etc.
There's no denying the fact that videos are currently one of the most popular media for product promotion techniques, this has also resulted in more brands involving video marketing in the promotion strategies. You don't need to create a complete voice over video of 5-minute duration, starting with a 30-second demo video that gives a brief overview of your app.
The above image shows the effect of using video content for marking purpose to promote a product or service. Videos are also convenient because with video content, there is no need to regularly update the information provided like in articles.
The 'Mobile Video' is claimed to be the trend of 2018 and a great example of mobile video trends can be seen in the concept of Instagram's IGTV. In fact, IGTV is an excellent emerging video streaming platform that has the potential to skyrocket your user engagement rate which will also be beneficial for your app.
Last but not least, there are app review websites and portals that can majorly contribute in promoting your app to a much wider range of audiences. But there are hundreds of these app review websites in the market so choosing the best app review portal can sometimes be overwhelming. That's why we have listed below the top five app review websites that offer excellent services.
By contacting these app review websites, you are promoting your app while gaining honest analysis of your mobile application which is a win-win situation.
Below are some of the most important takeaways from the entire article on promoting your app for free:
I hope that with the help of this article, we have shared some informative insights on app marketing while answering the question of ‘How to promote your app for free’. At MobileAppDaily, we focus on solving readers queries related to the mobile app industry via our articles. So, if you are someone who is interested in uncovering the secrets of the world of mobile apps then click on that ‘Subscribe’ button to get onboard!
And don't forget to let us know via your comment, which free app promotion strategy will you be trying out next?
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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