It's not much time since TikTok has taken over the Musically brand and absorbed it for rebranding. The short-video social media app has acquired 500 million daily active users across the globe and crossed 100 million downloads on Google Play Store. Now, to make things more interesting, the company has added a new feature to the app that lets the user post their reaction on a video. Initially, the user or I can say the ‘musers’ can post their reaction as a comment to the video they are watching. After the feature hits the app, the user can add their small reaction video that superimposes the comment.
In detail, TikTok has a new option named ‘React’, under the share button that enables the feature. Once you click the React, the app will open up your camera then you can record the audio or video of your reaction while watching the video. Once the short clip is saved, it will be pinned to the video you were watching, and you can also select a particular position on the screen. If you are a regular YouTube user, then you must be aware of the term ‘Reaction Video.’ TikTok is trying to add the similar trend in this music video-making app, however in a more convenient way for the users.
For those who are still stuck to the question by when Musically become TikTok, the latter took over Musically back in August. Bytedance, the parent company of the TikTok from China acquired Musically last year for $1billion and finally merged it with TikTok. Bytedance also runs a new aggregator, Toutiao in China. TikTok is running in China for a couple of years now, and the company launched it in the US back in August. The Chinese company merged TikTok and Musically to combine their features and user database. In August Bytedance shifted Musically under TikTok with its all users’ existing videos and their profiles. According to the company, the new feature will be available to all the users in a couple of days.
This is not the only option that will be making its way to the app, at the time of merging announcement the company also promised other features. TikTok newsroom says, soon it will be adding creative tools including gesture filters, VR-based filters that can be activated by blinking and green screen background effects.
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Akash Singh Chauhan is a senior writer at MobileAppDaily and he mainly covers all the latest happenings and tweaks in mobile app technology. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Along with any tech news he also never misses a single episode of ‘Dragon Ball’.Follow