5 Best Push Notification Campaign Your App Needs Urgently - MobileAppDaily
mobile marketing

5 Best Push Notification Campaign Your App Needs Urgently!

Push notifications can help you draw maximum business but you also need to be cautious with them.

https://dk2dyle8k4h9a.cloudfront.net/5 Best Push Notification Campaign Your App Needs Urgently!

Push Notifications isn’t exactly a surprise element for the app marketers, as everyone knows it could boost your business in no time. However, even after this secret is in the open for app success, most of the app owners fail to optimize their apps with push notifications. 

The real question that needs to be answered is: How to use the Push Notifications?

We need the answer to this question so that it could further help us in increasing the user engagement and improving the overall retention rate for our mobile/web app within a short period of time.

In today’s competitive world, most of the app users just download an app and forget about it after some time, and that can even make the user to uninstall it after some time. However, if the user is interested, then he/she will be launching or re-launching the app again and again in the span of 1 to 3 months. So, not only your app will stay on their mobile devices, but your app will also acquire the best user engagement of all time.

On the worrying side, these push notification could also make you lose your app users if not implemented wisely. 

Too many or irrelevant push notifications will annoy the user and then eventually they will make them kick your app out from their phones. So, with this piece of information, we bring you the five most effective techniques that you can use to leverage your push notifications. 

Here are the top 5 push notification campaigns for your app

1. The Onboarding campaign

Onboarding campaign

Once the user has downloaded your app and gone through it but then closes the app after some time. Now, that it is evident that the user is interested in your service as he/she has downloaded the app.  But, then why would they open your app for the second time in such a short period of time. Here comes the on-boarding or welcome notifications like announcement campaigns. 

For this notification, you need to come up with something interesting for the users. You need to ask yourself why would the user open your app for the second time. The answer is obvious, you are required to offer a great deal as a creative welcome message. 

Suppose, you own an e-commerce store i.e. shopping app, and you are pushing a welcome notification that composes of a compelling deal. You can either offer a substantial discount or any other deal to the user via Push notification mentioning that it is the part of the onboarding process of your mobile app. With this, the user will not only open your app but also get a great impression and will surely feel special.

2. The Re-calling or Retargeting Campaign

 Re-calling or Retargeting Campaign

This push notification campaign is the opportunity for you to not only engage the users once again with your app but also boost up your business through your app. Here you will be targeting the regular users of your app and asking them to complete any in-app action that they have left undone. Use this campaign as the gentle reminder for your user to complete a specific action. The personalized campaign for user’s due actions will lead to a higher number of conversions. 

For example, if a user has shown interest in any item on your website or left it the cart, you can choose a mobile push notification for that. You can ask the user to buy that item if he/she is still interested in that product. For this campaign, you can track the user behavior on your app and previous actions to send more precise notifications to those particular users.

3. Time-Sensitive Campaign

Time-Sensitive Campaign

This push notification technique is the most successful technique for the mobile apps, that could double or triple the company’s business in a very short amount of time. However, the things could go just opposite if you aren't conscious enough. Not only the excessive and irrelevant but also improper time-based notifications can cost you the users. But, if you use the Time-Sensitive campaign effectively, you can make the most out of the app. Sometimes the news or information is so vital that you have to deliver it across the users instantly. 

For example, a news app has to push any significant action in the entertainment industry or shopping app has talked about its vast one day sale to the customers. Now, you have to make sure that you are taking care of pushing the notifications immediately to the end-users. The users need to get the information instantly without any delay; this will build the trust of the users in your service and will get your app more user-engagement.

4. Location-based campaign

Location-based campaign

The smartphones have made many things possible for the business owners by bridging the gap between the physical and digital world. The location-based campaign is one of the most prominent techniques to take your user engagement at the peak point. 

You can use the geo-tagging technology to deliver location-based push notifications to your users. However, there is a thumb rule that you need to remember while implementing these messaging campaigns. You may not want to try this particular notification campaign on the inactive users as it could backfire. Instead, target the users who are actively engaged with your app by delivering location-based notifications to them. 

For example, you have a food delivery or dining app you can leverage this campaign the most. Whenever a customer nearby a restaurant that is offering a substantial discount or any offer you can alert the user about these deals. Besides, you can smartly use this opportunity to tempt your app users with an informative push notification that will lead him/her to launch the app.

5. Reward Campaign

Reward Campaign

There is only one way to earn your user’s loyalty and long-term relationship, and that is the reward. But, how can you blend the reward system to your push notification technique, that is a real task. Once the user has used the app many times, what is there for the user to keep using it for a long time. In order to acquire the user’s loyalty, you need to offer rewards to the user not only to make the user feel privileged but also keep them interested in the app. Push the notifications with personalized deals or discounts for the user as a reward for their action. 

For example, a user has ordered food on your app continuously five times, then for the next order give them a 20% discount coupon code. This will help in generating more user engagement and revenue as well.

So, these were the few effective and useful examples of good push notifications campaigns that are very useful especially for increasing the user engagement on your app. 

We hope you will be using some of these best push notification campaigns for your mobile app soon. And don’t forget to tap on that ‘Subscribe’ button to stay tuned with daily updates from MobileAppDaily. 

Vikram Khajuria
Written By Vikram Khajuria

Jack of all trades. Covering the journalism field, Vikram writes at MobileAppDaily and keeps surfing the trends to understand tech and inventions better. Don’t forget his driving skills, he is a professional car rallyist. Life has just got better. Breathe it!!

Top Companies

Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
New Delhi, India
London, UK
View full report

Latest Articles

Join our global community 135K Followers
mobile marketing

Mobile Apps Branding: Important Things to Remember

Twinkle Kalkandha 4 min read  

Apps act as a brand extension and representation of your business. After creating a fantastic app, you can’t expect it to thrive automatically in market space. You may need branding agency services to access your audience through mobile apps.The current generation is tech-savvy, and most o

mobile marketing

The Ultimate Netflix Guide - History, What To Watch, Tips & Tricks and More

Tanya Singh 4 min read  

For a large majority of people, Netflix is something that has been in the limelight for just a few years, but little do they know that it is a brand that has been on the market for more than two decades now. Surprising, isn't it?Well, Netflix didn't make its debut as an online Movie Stre

mobile marketing

App Store Optimization Guide For Beginners

Vikram Khajuria 2 min read  

To start with, let’s dig about the basicsWhat is the search engine optimization in the App Store ( App Store SEO)?According to many leading experts, App Store Optimization is the process of optimizing your mobile application with the goal of achieving a higher ranking in search engine

mobile marketing

The Drivemode Success Story

Almeda Brook 4 min read  

In a move that proved to be more rewarding than expected, Drivemode joined forces with Facebook for a campaign that helped them boost installs by a massive 40% while reducing cost per install by 5%.Drivemode, a safe driving app that lets you access all your favorite features on the phone with ea