Push Notifications isn’t exactly a surprise element for the app marketers, as everyone knows it could boost your business in no time. However, even after this secret is in the open for app success, most of the app owners fail to optimize their apps with push notifications.
The real question that needs to be answered is: How to use the Push Notifications?
We need the answer to this question so that it could further help us in increasing the user engagement and improving the overall retention rate for our mobile/web app within a short period of time.
In today’s competitive world, most of the app users just download an app and forget about it after some time, and that can even make the user to uninstall it after some time. However, if the user is interested, then he/she will be launching or re-launching the app again and again in the span of 1 to 3 months. So, not only your app will stay on their mobile devices, but your app will also acquire the best user engagement of all time.
On the worrying side, these push notification could also make you lose your app users if not implemented wisely.
Too many or irrelevant push notifications will annoy the user and then eventually they will make them kick your app out from their phones. So, with this piece of information, we bring you the five most effective techniques that you can use to leverage your push notifications.
Once the user has downloaded your app and gone through it but then closes the app after some time. Now, that it is evident that the user is interested in your service as he/she has downloaded the app. But, then why would they open your app for the second time in such a short period of time. Here comes the on-boarding or welcome notifications like announcement campaigns.
For this notification, you need to come up with something interesting for the users. You need to ask yourself why would the user open your app for the second time. The answer is obvious, you are required to offer a great deal as a creative welcome message.
Suppose, you own an e-commerce store i.e. shopping app, and you are pushing a welcome notification that composes of a compelling deal. You can either offer a substantial discount or any other deal to the user via Push notification mentioning that it is the part of the onboarding process of your mobile app. With this, the user will not only open your app but also get a great impression and will surely feel special.
This push notification campaign is the opportunity for you to not only engage the users once again with your app but also boost up your business through your app. Here you will be targeting the regular users of your app and asking them to complete any in-app action that they have left undone. Use this campaign as the gentle reminder for your user to complete a specific action. The personalized campaign for user’s due actions will lead to a higher number of conversions.
For example, if a user has shown interest in any item on your website or left it the cart, you can choose a mobile push notification for that. You can ask the user to buy that item if he/she is still interested in that product. For this campaign, you can track the user behavior on your app and previous actions to send more precise notifications to those particular users.
This push notification technique is the most successful technique for the mobile apps, that could double or triple the company’s business in a very short amount of time. However, the things could go just opposite if you aren't conscious enough. Not only the excessive and irrelevant but also improper time-based notifications can cost you the users. But, if you use the Time-Sensitive campaign effectively, you can make the most out of the app. Sometimes the news or information is so vital that you have to deliver it across the users instantly.
For example, a news app has to push any significant action in the entertainment industry or shopping app has talked about its vast one day sale to the customers. Now, you have to make sure that you are taking care of pushing the notifications immediately to the end-users. The users need to get the information instantly without any delay; this will build the trust of the users in your service and will get your app more user-engagement.
The smartphones have made many things possible for the business owners by bridging the gap between the physical and digital world. The location-based campaign is one of the most prominent techniques to take your user engagement at the peak point.
You can use the geo-tagging technology to deliver location-based push notifications to your users. However, there is a thumb rule that you need to remember while implementing these messaging campaigns. You may not want to try this particular notification campaign on the inactive users as it could backfire. Instead, target the users who are actively engaged with your app by delivering location-based notifications to them.
For example, you have a food delivery or dining app you can leverage this campaign the most. Whenever a customer nearby a restaurant that is offering a substantial discount or any offer you can alert the user about these deals. Besides, you can smartly use this opportunity to tempt your app users with an informative push notification that will lead him/her to launch the app.
There is only one way to earn your user’s loyalty and long-term relationship, and that is the reward. But, how can you blend the reward system to your push notification technique, that is a real task. Once the user has used the app many times, what is there for the user to keep using it for a long time. In order to acquire the user’s loyalty, you need to offer rewards to the user not only to make the user feel privileged but also keep them interested in the app. Push the notifications with personalized deals or discounts for the user as a reward for their action.
For example, a user has ordered food on your app continuously five times, then for the next order give them a 20% discount coupon code. This will help in generating more user engagement and revenue as well.
So, these were the few effective and useful examples of good push notifications campaigns that are very useful especially for increasing the user engagement on your app.
We hope you will be using some of these best push notification campaigns for your mobile app soon. And don’t forget to tap on that ‘Subscribe’ button to stay tuned with daily updates from MobileAppDaily.
Akash Singh Chauhan is a senior writer at MobileAppDaily and he mainly covers all the latest happenings and tweaks in mobile app technology. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Along with any tech news he also never misses a single episode of ‘Dragon Ball’.Follow