“All that glitters is not gold.” It looks to stand right for Amazon smart speakers, Alexa. According to a report by ‘The Information’, the number of people buying products or doing shopping from these speakers are quite low. The smart speakers like Alexa help the user to place the order and check on the order status through voice commands.
Earlier, some market analysts speculated the annual voice shopping sales by such speakers to hit $40 billion marks in next couple of years.
In a bid to take an edge in the voice-controlled assistant landscape, Amazon might have sold millions of its Echoes and other products compatible with company’s smart assistant, Alexa. But the trick doesn’t seem to be working in favor of Amazon.
The study has revealed that only a handful of smart speaker owners use it for online purchase and among them also, very few think to try it again. As per the company’s internal figures, only 2 percent of people who uses Amazon’s Alexa intelligent assistant purchased products by using voices in 2018, which is certainly not an encouraging sign. In the same time period, Amazon was able to sell 50 million Alexa devices.
“Of the people who did buy something using Alexa voice shopping, about 90% didn’t try it again, one of the people said. A larger number, 20%, have engaged more broadly with Alexa voice shopping by using commands like “What are my deals?” and “Where is my stuff?” to track orders that were likely made on other devices.”
The number of one-time users of Amazon’s Alexa voice-assistant shopping feature also flunked to single digit mark. If these numbers are compared to the estimate concluded by the research firm Voicebot.ai, it stands to be low. Voicebot.ai reported, about 16 percent of the smart speaker users make use of it to shop once a month. But the company was uncertain about the tall claims of jump in the smart speakers market in the coming years. Currently, the people use Amazon’s Alexa more to get the home supplies rather than any significant purchase.
The Information conveyed, the most of the Amazon’s Alexa and other smart speaker owners use the voice-assistant technology more in checking the weather, updates about the traffic, pose questions, and stream random media files. In some of the cases, the conversation with the smart speakers results in total shouting sessions, which nobody will welcome.
The Information sources suggest the only way to encourage people to buy through smart speakers is by offering complete data analysis, so that, the people can be in a better position to make decisions.
“Millions of customers use Alexa to shop because it is the most convenient way to capture needs at the moment,” an Amazon spokesperson told the site. “We want to enable customers to shop in whatever way is easiest for them.”
The horizon of voice-assistant needs to extended above smart speakers and should be brought in the devices which are more in use, like smartphones and smart TVs. Though the two OS (Operating System) giants, the iOS, and Android already comes packed with their respective virtual smart assistant, but it needs to be taken to higher ground. It will push the people to make purchases through such voice assisted devices. And if we take Amazon’s Alexa into consideration, I must say, it indeed has a bright future.