Amazon Is Working On Prime Video App To Improve User | MobileAppDaily
Mobile App

Amazon Is Working On Prime Video App To Improve User Experience

There is no information when Amazon Prime video app will receive the update

https://dk2dyle8k4h9a.cloudfront.net/Amazon Is Working On Prime Video App To Improve User Experience

Amazon Prime video app may be getting its most significant makeover to improve the user experience. Jennifer Salke, new Amazon Studios head teases about the upcoming Amazon update at the Television Critics Association’s summer press in L.A. She also mentioned that the upcoming version of the Amazon Prime video app is under construction. Besides, she is currently using the same on his phone at her office to experience the difference.

Salke hinted many changes are coming to the app including new UI and more personalized experience for app users. This makeover doesn't come as a surprise as we all know that Amazon prime lacks a number of things. For the starters, the app doesn't have a user-oriented or personalized environment like it rivals Hulu and Netflix.  Amazon Prime does not suggest the videos on the basis of a user’s history or interests it keeps pushing the Amazon prime original content. Honestly the UI of the app isn't that intuitive; currently, there are tabs including, ‘Recently Added’, ‘Comedy Movies’ and Other Genres along with the ‘Original Movies’ from Amazon.

You won't find a particular suggestion tab or category that filters the movies or series of your interests. However, Hulu and Netflix both offer this feature to its users, even YouTube TV that is new to the competition also provides personalized suggestions to users. Moreover, the whole UI seems like is dedicated to promoting the Amazon Original content only. On the top of it, Amazon doesn't offer any user profile that enables the different users having the same account to own different profile. This will help in having a separate watchlist, personalized recommendations and all the personal history of what they have watched. Hulu and Netflix offer different user profiles under a single account to get a more customized experience.

Coming down to the parental control options, although Amazon offers a dedicated controls option for kids it doesn't have a separate profile for kids. The separate profiles will help the parents to make sure that the adult content is inaccessible to the kids. Besides, Amazon prime video app could improve its optional add-on subscription model. Amazon offers a subscription model for additional premium channels like premium channels like HBO, Showtime, Starz, CBS All Access, and others. This enables the users to create their own TV for more convenient entertainment. However, currently the users need to search the channels by themselves, there are no such recommendation for premium channels. Amazon is missing a great business opportunity as channels subscription has been the most attractive offering from the company. With the revamped platform suggesting premium channels, the company could make a lot of money.

One of the users took his concern to Twitter asking Amazon to provide user profile in the prime video app. He mentioned that without having a different user profile like Hulu or Netflix, it's hard to keep track on the last episode you watched or left incomplete.

With all this, Prime video app has lot of areas to implement improvements in the coming time. Jennifer Salke revealed that the revamped Amazon Prime video would be more capable of providing a personalized experience and will be coming with more features. However, she didn't reveal when the update will make its way to the end users and specific changes it will be coming with. Along with this she also mentioned some of the upcoming Prime series and movies including, ‘The Expanse’, and ‘The Lord Of The Rings’.

Read More About:

Vikram Khajuria
Written By Vikram Khajuria

Jack of all trades. Covering the journalism field, Vikram writes at MobileAppDaily and keeps surfing the trends to understand tech and inventions better. Don’t forget his driving skills, he is a professional car rallyist. Life has just got better. Breathe it!!

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Mobile App

Uber

Joshua Anderson 4 min read  

Ola has recently turned to the pedal-power for its initiative to offer bike-riding services to the users in its attempt to compete with the ride-sharing giant Uber. Before Ola, China’s Didi Chuxing and Grab in Southeast Asia have initially invested in bike-sharing companies. The initiative was

Mobile App

Uber 2016 Data Breach, Should We Still Believe In Its

Joshua Anderson 4 min read  

Uber is facing a hard time this year with continuous incidents that eventually led the Travis Kalanick to step down from the CEO position. However, now it seems that the unethical culture and ineffective strategies were not only the issues during Kalanick’s leadership. Dara Khosrowshahi, CEO o

Mobile App

WhatsApp Planning To Enhance The Image Sending And Calling Features of The App

James Lawson 4 min read  

WhatsApp which started as a just as a chatting application to rival the SMS, now have gone beyond the limitations. The popular chatting app keeps evolving in terms of functionalities and services as well. Now it's the most used chatting app and used to share many contents along with the chatting

Mobile App

Apple Warned Uber About Using The Banned Code and Threatened to Abandon it From App Store

James Lawson 4 min read  

The environment is becoming more digitalized and every app store is kept optimizing its store functionality. With the technology evolution now users are much aware of the app functionality and privacy compliances. Many apps recently have taken strong steps in securing the user's privacy, WhatsAp