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Walmart Covering More Ground Against Amazon With Its Latest Strategies

Walmart online business is picking up the speed against Amazon.

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Walmart, the world’s largest retail store is currently experiencing a surge in its profit after a long time. The hike in the business of Walmart makes the fight between the two biggest retail companies more interesting that include Amazon. Both Amazon and Walmart has been in a continuous rivalry over the US market. Walmart US revealed its quarterly business last Thursday which turned out to be the company’s best one in years. The Walmart US comprises the three-fifth business of Walmart that helps in increasing the company’s share by 10%, which happens for the first time in the last ten years. Besides, the company’s brick and mortar stores experienced a 2.2% surge in the customer visits.

Walmart's fresh food and grocery delivery services helped the company to garner maximum profit. However, the major reason for the sudden hike in the numbers is due to the increase in the online sale of Walmart. The company experienced a 45% jump in its online sale which is shocking for all. Walmart recently changed its approach and strategy towards the online service that helped the company to produce a boom in its sale.

The booming business of Walmart concerns for Amazon that currently rules the online shopping land. According to recent reports most of the online consumers access Amazon for online shopping. However, Walmart is challenging the biggest online retailer. According to Walmart, it has stored within 10 miles of 90 % of US that includes 4,800 US physical stores that almost 3,600 supercenters to date. On the other hand, Amazon has only a handful of food stores in the US that count less than 500.

Along with this Walmart has innovatively incorporated almost 700 automated pickup tower from where consumers can get their online orders. The move from the company not only cuts down the shipping cost but also reduces in-store traffic. Walmart also offers the automated pickup towers for the grocery deliveries which covers three-fifths of the Walmart US business. With its cost-saving initiative, Walmart has given a hard time to other brick and mortar stores of the companies like Kroger. Moreover, Walmart curbside pickup service for groceries also adds to the company’s business. In order to take the things to another level, Walmart is currently testing the self-driving cars in Arizona. According to the company, it will use these automotive vehicles and robots for delivering in the near future. This will not only speed up the process but also reduce the overall cost investment in shipping orders. However, Walmart isn't the only one working towards this approach. The company's all-time rival, Kroger is also testing its self-driving vehicle for successfully delivering the orders.

To further expand its online business against Amazon, Walmart added almost 100 new brands to its website, Walmart.com. The newly added brands include O’Neill surf, water apparel, Steve Madden Shoes and many more. The more options and variety of products will help the company in alluring more users.

“Our omni-channel initiatives are contributing to comp sales growth and providing customers with new levels of shopping convenience. To help deliver a more compelling store experience, we continue to bring digital capabilities to our stores to deliver a seamless experience for customers, however they choose to shop,” said Walmart president and CEO, Doug McMillon.

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Akash Singh Chauhan
Written By
Akash Singh Chauhan

Akash Singh Chauhan is a senior writer at MobileAppDaily and he mainly covers all the latest happenings and tweaks in mobile app technology. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Along with any tech news he also never misses a single episode of ‘Dragon Ball’.

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