Domino's Using Snapchat's AR Lenses To Deliver Pizza - MobileAppDaily
Social Media

Domino’s Using Snapchat's AR lenses To Deliver Pizza

Snapchat costa flat fee of $500,000 for the AR ads

https://dk2dyle8k4h9a.cloudfront.net/Domino’s Using Snapchat\'s AR lenses To Deliver Pizza

Snapchat, the social media platform that has been stumbling for a couple of years against its top-notch rival Instagram may have found something profitable. The company has continued working on its AR feature to allure more users and marketers. The recent activity is the Snapchat and Domino’s joined campaign that was carried out on 28th July in the US. During the campaign Snapchat allowed the users to order Domino’s pizza using the AR shopping feature of the app. With this, the Snapchat users were able to place their Domino’s order in seconds without leaving the app.

In order to manage this campaign, Snapchat introduced branded lens for Domino’s in the app. The lens work through both the front and rear cameras on your smartphone. Once you open the lens, you can see a virtual pair of aviator sunglasses on you reflecting pizza image. On flipping the camera, you will see a Domino’s box containing the pepperoni pizza, and by simply tapping the button on the screen you can request your order. This means you can place the order for your favorite pizza while browsing through the app.

Snapchat launched the AR feature back in April backing up by the big brands like Adidas, Koty, King (gaming company) and ETX entertainment. Now, the recent Domino’s campaign proves that the app’s AR shopping feature is working for the company by attracting other brands. The Domino’s campaign was managed by the ad agency named ‘Kabaq’ that turned the pizza images into AR feature for Snapchat. The whole new AR button inside the app enables the users to access shopping websites or to place orders via dedicated lenses directly and it is working out for the advertisers.

With its AR feature for shopping actions, Snapchat is in the pursuit of proving that the AR technology could be more than gaming or funny lenses. Moreover, to some extent, the company has already shown that by implementing the technology with broader marketing strategy. Snapchat introduced AR ads option for the advertisers back in December with free ad credits to compete with Instagram that offers vertical ad videos on the platform to the brands.

Along with this, Snapchat also shares that more than 70 million users interact with AR feature for almost three minutes every day. The company’s sale team makes the purchased AR lens to appear at the top of the section for the users. The social media app charges $500,000 for the AR ads from the brands or advertisers that reaches to 15 to 20 million users and generate 40 to 60 million impressions for them.

The increasing popularity of AR technology and the Snap’s all new marketing strategy may revive its business against the other social media platforms in the coming time.

Read More About:

Vikram Khajuria
Written By
Vikram Khajuria

Jack of all trades. Covering the journalism field, Vikram writes at MobileAppDaily and keeps surfing the trends to understand tech and inventions better. Don’t forget his driving skills, he is a professional car rallyist. Life has just got better. Breathe it!!

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Social Media

Instagram Now Let You Make Superzoom Videos With Some Halloween AR Stickers

Ariana Johnson 4 min read  

Once again Instagram came up with something interesting for its users to make image or video capturing more creative. The app integrated a Superzoom feature that allows the users to make a more zoomed-in video with some cinematic sound effect in the background. Along with this, the upgrade also cont

Social Media

Facebook Secretly Testing a Group Video App Named Bonfire

Joshua Anderson 4 min read  

Social media mobile apps are continuously in a fight to provide users more interesting time to spend features. Facebook is constantly working on new projects to amaze the users by providing them they something addictive. There is a news the social media giant is secretly working on group video chat

Social Media

Twitter Enrolled Its Twitter Lite Android App For Testing In Philippines

James Lawson 4 min read  

Twitter, the microblogging social media platform is testing a new version of its Android app for the regions with slow internet speed. The platform with 328 million daily active users across the globe came up with ‘Twitter Lite’ for Android users. The company is testing the Twitter LIte

Social Media

Instagram Added Portrait And Landscape Format To Its Album Feature

James Lawson 4 min read  

Finally, Instagram added the option that users were craving for a long time. Instagram, now lets you post portrait and landscape images in a single album.In February, the company added the feature to post up to 10 photos together in a single post with the name album. After the update, the users