The modern consumer is more connected than ever before, using multiple devices and interacting with brands through numerous touchpoints. How brands meet the needs of the connected consumer will be the defining factor in whether they stay relevant and deliver a positive customer experience. Innovations such as voice assistants, tablets, smart TV's, ever more sophisticated AI and the roll-out of mixed reality technologies means that brands now have more chances than they ever must make a lasting impact on their customers.
Heads of digital, product management, marketing and design from brands need to figure out ways in which they can utilize these new technologies and the data they collect to deliver a seamless and personalized experience.
Join this exclusive webinar (09:30am PST September 5th) with Jason Jedlinski, Head of Consumer Product at USA Today, Vivienne Errington-Barnes, Chief Strategy Officer for HER Social App and Jordan Girman the Senior Director of User Experience for Glassdoor. We will be discussing:
- How to engage consumers through digital product and strategy
- Creating and developing a product to exceed customers' expectations
- Future plans and innovations to drive engagement and brand loyalty
A comprehensive 45-minute conversation led by audience questions and discussing the topics that you want to hear about when it comes to improving your digital strategy. Don’t miss out on this opportunity to find out how 3 of the US's most recognizable digital brands are working towards meeting the needs of the connected consumer.
As leaders for their respective brands digital strategies, the discussion will centre around how major brands are currently improving their customers digital experiences and their plans for delighting consumers in the future. Recent challenges, current customer experiences and what the future looks like in the eye of these leaders makes this webinar an unmissable insight for all those interested in product management, engagement and user experience design.
USA Today, one of the US's major news publications will discuss how they are personalizing their loyal customers interactions with the site and what effect this is having on satisfaction and retention. Jordan Girman, representing job search tool Glassdoor, will offer insights into how they balance user needs with their experience on their site and what this means for the future of online job-hunting/reviewing. Vivienne Errington-Barnes from lesbian dating app HER Social will share how their app tries to enable better communications and stronger engagement between users and the app itself.
This webinar is run in partnership with the 10th Annual Open Mobile Summit (November 27th-28th, San Francisco) which is the hub for globally renowned brands to discuss their digital strategies across all connected devices. Join the most senior line-up of product management, UX design and engagement executives and the movement to meet the needs of the connected consumer.
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