Facebook is expected to toss up something in place of these apps.
It is very rare that Facebook shuns something that it has initiated. But you can’t hit the bullseye every time. In a recent move from Facebook, the online social media, and social networking company is shutting down three of its apps due to low usage. The three apps are Hello, Moves, and tbh. All these apps were an initiative from the Facebook’s end to engage more and more users, but sadly, the tactic didn’t click.
In a recent blog post, Facebook said, “We regularly review our apps to assess which ones people value most. Sometimes this means closing an app and its accompanying APIs. We know some people are still using these apps and will be disappointed — and we’d like to take this opportunity to thank them for their support. But we need to prioritize our work, so we don’t spread ourselves too thin. And it’s only by trial and error that we’ll create great social experiences for people.”
Hello is an app that combines information from the company’s with contact information on the phone. The app was launched in 2015 for people using Android in Brazil, the US, and Nigeria. Facebook will be withdrawing the app in a couple of weeks.
The other app that is going to be axed is “Moves,” a fitness app that records the daily activity of the user including walking, cycling and running. This app will vanish on July 31, along with its APIs.
The last app in the series is tbh which the company acquired in October 2017 for an undisclosed amount. The app is an anonymous social media app for high school students in the US and encourages US teenagers to be more helpful to each other; still, due to low usage, the app got the kick. Interestingly, tbh was available in 40 US states and has over 5 million iOS downloads.
Facebook also promised to delete the user data from all three of these apps within 90 days. Here, I take the Facebook’s word on the users’ data because after the Cambridge Analytica scandal, the social media giant is taking every possible measure to protect the privacy of its users,’ and that’s what we want.
To compensate for the loss of users who are part of these apps, Facebook may roll out something that will fill the void after these apps. Though there is no official word from the company on the same.