The tech and innovation come hand in hand. You can’t just let go even one element. If I talk about trends that we are experiencing in 2018 and we expect to encounter later this year, I must say, everything corresponds with tech.
Last year we saw the emergence of intelligent apps, AR/VR, public cloud adoption, bots, cyber security and much more. Much like it, we are already undergoing a significant transformation, and we expect to endure better results.
Let’s have a look at the trends that are shaping this year, i:e, 2018.
One of the top trends to look out for is electric cars or EV (electric vehicle). Due to problems like pollution and rising price of fuel, companies are swaying towards electric vehicles. The fact that governments are supporting and offering subsidies for manufacturing the electric vehicles is only fueling the initiative. As reported by BP, the total number of electric cars will increase from 1.2 billion in 2015 to around 100 million by 2035.
Here, Tesla, American multinational corporation that specializes in electric vehicles, has taken everyone by storm. Elon Musk, Founder, CEO, and product architect of Tesla, Inc., said in a statement, “Tesla Motors was created to accelerate the advent of sustainable transport. If we clear a path to the creation of compelling electric vehicles, but then lay intellectual property landmines behind us to inhibit others, we are acting in a manner contrary to that goal. Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.”
His statement clearly shows the need to adhere to electric vehicles at the earliest so that our future generation don’t have to feel burnt of our misdeeds.
Every one out of every five car buyers is of the view that they will consider a pure all-electric vehicle as their next car purchase, and that number only swells to nearly one in three if the plug-in hybrids are included.
You must have heard about Siri, Bixby, Google Assistant, Alexa or Cortana. If you are missing every one of them, then you must keep enjoying the sunbath. The time is such when everyone is engrossed in the technology of some form or the other. Many of the devices are configured with voice assistants to enrich the user experience.
In a survey by eMarketer, in 2017, the use of voice-enabled speakers grew almost 130 percent. The figures clearly highlight the demand for voice assistant devices. The concept sounds more like “Jarvis” from the “Iron-Man” movie. Who doesn’t wish to have such a cool assistant?
As of now, voice-controlled speakers are more focused towards playing music and getting answers to the very fundamental questions. As per a report, the use of voice assistant services like Alexa, Siri, Google Now, and Cortana jumped by 23 percent in 2017 and is expected to surpass this figure in 2018.
The people are over with YouTube and are exploring other channels that are streaming live videos and home-grown episodes. A video streaming service offers on-demand online entertainment that includes TV shows, movies, and other streaming media services. It is an alternative to cable and satellite programmes, that too on a much lower cost.
The diversified multinational mass media and entertainment conglomerate, Disney acquired Twenty-First Century Fox in a $52 billion deal will see it control Fox's movie studios. The acquisition will extend over a dozen cable TV networks, a 50% stake in production company Endemol Shine, a 39% stake in Sky, and a 30% stake in Hulu.
Other notable players in the video streaming arena are Netflix, Amazon Prime, and HBO Now. With its 1000 hours of original content in 2017, Netflix was able to garner 110 million of revenue.
The videos have evolved way beyond conventional platforms. The convenience of wearable cameras and smartphone cameras, everyone can capture anything they like. And the boon of social media has only intensified the video rally.
Now people are more obsessed with sharing their videos on social media channels like YouTube, Facebook, Snapchat, and Instagram. The prime example of ever-increasing users on such platforms is Instagram. The photo and video-sharing social networking service has reached 1 billion monthly active users, up from 800 million in September 2017.
Video advertising is anticipated to become the fastest growing type of advert. As per Cisco’s Visual Networking Index, the volume of mobile video traffic doubled in 2017, and about 80% of all personal internet traffic in 2018 will come from personal and social video traffic.
Everyone can’t afford an airplane ticket. If you are one, better learn about Space X, that will help you to visit the space. With collaborative efforts from a joint team from Tesla and SpaceX, a cutting-edge transportation mode is a proposal for ferrying passengers. Basically, a hyperloop is a sealed system of tubes through which a pod may travel free of air resistance or friction conveying people or objects at high speed while being very efficient.
The concept was made public first in 2012 by Elon Musk. This transport service promises to revolutionize the transportation in the near future. After witnessing some of the fastest transportation techs, Hyperloop is the next remarkable trend that will be engrossing people in 2018 and beyond.
Another American company, Hyperloop One, is already working towards commercializing the Hyperloop for moving passengers and cargo at airline speeds, that too at a much lesser price.
"Offering an insurable system is a massive milestone for this groundbreaking technology. As we move forward with commercialization of the system and our technology, our biggest challenge remains the creation of a new regulatory framework," Dirk Ahlborn, CEO of HTT, an American research company formed using a crowd collaboration, said in a press release.
Many still believe that it will take a decade more to become a reality.
After the grand footfall of 4G and bandwidth services, the world is getting ready to embrace something faster. Moreover, IoT and AI (Artificial Intelligence) will be requiring something like 5G service to fan out optimum connectivity output.
As per a report by Statista, the number of mobile phone users in the world is expected to pass the five billion mark by 2019. The figures clearly highlight the need for a network at a scorching pace.
I know, foreseeing the 5G service in 2018 is something doubtful but we can expect the networking giants like Verizon, AT&T, Samsung, and Vodafone to start the dry run in 2018. This will offer ample time to test and implement all the ambiguities which 5G service may bring along.
Many of the top players of the service providers are already up with equipping themselves with compatible gadgets and infrastructure when 5G service gets the final nod to be introduced commercially.
Apple and Samsung are the top players of the silicon valley. Their services range from smartphone manufacturing to other electronic gadgets. These tech conglomerate are in a constant tussle to be at the top. According to a report by Statista, in the 2017 fiscal year, Apple sold 216.76 million iPhones globally, whereas, Samsung was able to ship around 79.8 million units of smartphones in the second quarter of 2017.
Similarly, 2018 will also be the year of clash for both the companies. Apple inaugurated this year with a bang by launching iPhone X, which took the mobile industry with a storm. With features like FaceID and razor-sharp camera, the smartphone kicked-in the sales of Apple. On the other hand, Samsung positioned its Galaxy S9 and S9 plus to counter the iPhone X advancements, which was no less than a half-baked cookie.
Apart from it, Apple and Samsung were already in the odd terms related to the patent infringement cases and other legal war that both the companies were posing to each other. In the last week’s verdict, Apple and Samsung settled on the seven-year-long patent dispute over the design. The move did pave the way for both the companies to settle their dues but with constant push in the tech industry, the chances of clashes remain to be high as hell.
The rest half part of 2018 is expected only to muddle the friction further.
“The root problem with conventional currency is all the trust that’s required to make it work. The central bank must be trusted not to debase the currency, but the history of fiat currencies is full of breaches of that trust. Banks must be trusted to hold our money and transfer it electronically, but they lend it out in waves of credit bubbles with barely a fraction in reserve. We have to trust them with our privacy, trust them not to let identity thieves drain our accounts.” –Satoshi Nakamoto, Founder of Bitcoin
The above statement by the founder of Bitcoin clearly highlights the need for an alternative system for the money transactions. The provision of Blockchain technology looks to be beneficial in chucking out the need for any third-party interference. With its wide applications, the cryptographic blocks are becoming the need of the hour. Furthermore, people have started to realize the real potential of Blockchain usages, one of the most secure transactional technologies.
Currently, there are a handful of cryptocurrencies that can run on the blockchain network. Few of the cryptocurrencies are Bitcoin, Litecoin, Ethereum (ETH), Zcash, Dash (DASH), Ripple, and Monero.
Many of the firms are already trading in cryptocurrency, and more are expected to follow suit. The healthcare sector remains to be heavyweight in the Blockchain technology as it eliminates the chances of counterfeit pharmaceutical drugs. Even the WordPress, a free and open-source content management system is also up with Blockchain trend.
Wikipedia explains, “Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.”
There is no dubiety on the relevance of the analytics. With unprecedented surge in demand for precise data, analytics are combined with IoT, AI, and blockchain to get better results. 2018 is all about cloud computing, and future of cloud analytics is looking at the amount of cloud data that is being created. Thus, conventional analytics is rapidly phasing out, and hybrid analytics is taking its place.
“Google’s analytics products helped us improve engagement by 33% and click-throughs by 21% for content promotions on our homepage, “ said Mia Vallo, Senior Director, Marketing Analytics, National Geographic.
Moreover, the sudden tide in machine learning algorithms will help in managing large volumes of data that we are indeed expecting in the coming months.
The tech trends are never-ending and so are our expectations. Did I miss anything? If so, please let me know by adding comments in the comment section, and I will make sure to add your concern in the article (Only if valid).
Until then, embrace the trends and roll on your surfing board, you may bump up in any one of the listed trends.
Adept in technology and marketing trends, she curates new strategies for brand development and directs both day-to-day product strategy for MobileAppDaily. As a tech enthusiast, she’s constantly involved in editorial, revenue, and audience development teams. Whether it's about the in-house design or management, she’s always at the top of her game.Follow