Google is infusing new life into the event feature which it launched last year. The feature helps the users with the information about all the local events. After the launch of the feature, Google conveyed that it was devised to cater to the numerous searches related to local events and activities.
The update is come up with a new design that will add more event information in the search results and will bring more personalized feeds to the user. Also, the event results will now appear as cards, coupled with bookmark icon that will let you save the event details for future reference.
The event feature lets you search for local events that bring up a clear summary of activities from sites from across the web like Eventbrite, Meetup and more, that might be just what you’re looking for. After searching for any event, you can tap “more events” to see additional options. Once you find the event you are looking for, tap it to find more details or buy tickets directly from the website.
On selecting the ‘Get tickets’ option, the user will be directed to the seller of the tickets for that event. Going forward, the Google search engine will save the data and will toss up relevant events in the future.
Furthermore, on tapping on the event cards, you will get to see more information related to the event like date, time, buy tickets, directions for the event, and share with the friends. However, it still lacks the post and comment section as that of Facebook.
Earlier, the event page design included the list of events filtered by category and date. The search results were powered by data collected through other sources like Ticketmaster, SeatGeek, Eventbrite, Bookmyshow.com, StubHub, and other such websites.
Google is more focused to update its event feature due to the prevalence of Facebook in the local events space. The social media giant offers an option on its platform that lets the user know about the events that are happening close to them. This ultimately saves the users’ time in looking up for any such events. According to Facebook, last fall, about 100 million people were directly involved in the Facebook events, and other 650 million users were engaged through the network.
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