Google May Have To Serve A Penalty To European Union - MobileAppDaily
google

Google May Have To Serve A Penalty To European Union

Google either face a penalty or make changes to Android.

https://dk2dyle8k4h9a.cloudfront.net/Google May Have To Serve A Penalty To European Union

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report
Updated On
July 10, 2018 04:51 PM
4 min read

Latest Articles

Google may have to face a record penalty this month from European regulators for compelling its web-browsing and searching tools on Android-equipped smartphones and other device makers, possibly resulting in a key change to world’s greatest deployed mobile operating system.

As per the sources, the penalty from Margrethe Vestager, the European Union’s competition chief, may include a fine of billions of dollars. The reason behind E.U’s imminent verdict is Google’s policies that pressurize tablet and smartphone manufacturers to pre-install Google’s Android operating system.

In E.U.’s eyes, device inventors like Samsung and HTC face an anti-competitive choice. Implying, they have to set Google Search (as default) and offer Google’s Chrome browser to get a dignified place in the Play Store. Moreover, they could not avail services from Google’s competitors provided by third-party developers.

If the reports are to be believed, Vestager upcoming ruling could ban Google from such app-installing deals with device creators. Alternatively, E.U. could even force the company to offer customers a simpler way to switch services, such as search engines, on their tablets or phones.

The consequences for Google could prove huge. Packaging tools, such as search, and adding them to Android devices, provide the organization with a method to have data about users and display them more ads. Removing that pathway for insights and profits could prompt Google to think the complete ecosystem for Android once again.

Jakob Kucharczyk, the vice president for competition and E.U. regulatory policy for the Computer & Communications Industry Association, a trade group that represents Google, stated, “Nobody is forced to take Google’s apps, but if you want to have certain apps you have to have the whole suite...” 

The E.U. restrictions on Google for Android may ignite political pressure on U.S. antitrust administers, including the Federal Trade Commission. The list of accusations, first declared in 2016, including the problem with Google techniques to manage Android. 

Google does it to ensure the user’s constant experience with Android, regardless of change devices. Nevertheless, Vestager considers it as a prevention for customers to buy smart mobile devices, potentially superior editions of Android OS. 

Eventually, the E.U.’s verdict may not be the last word on the matter. Google could appeal further, meanwhile, it would need to change its business practices to avoid penalties. Vestager’s announcement is expected before E.U.’s government depart for summer break
 

Akash Singh Chauhan
Written By
Akash Singh Chauhan

Akash Singh Chauhan is a senior writer at MobileAppDaily and he mainly covers all the latest happenings and tweaks in mobile app technology. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Along with any tech news he also never misses a single episode of ‘Dragon Ball’.

google

Google Enrolls Registration For .app Domains

Neha Baluni 4 min read  

The “.com” domain authority needs no mention. For most of the folks, it is the supreme domain authority that they visit on the web. Well, the fact is no different. For all those who lack the technical know-how on “.com” domain here is a quick preview. The portion of the websi

google

Google's Chrome Prepares for Ad Blocking Crackdown

Neha Baluni 4 min read  

In its attempt to make browsing experience much more compelling for the users, Google is all set to use its Chrome browser to eliminate ads that seem annoying. With this move, the ads that appear detrimental while browsing websites on Chrome will not appear anymore to harm user’s experience. T

google

Google Kicks Off 'Shopping Action Program' To Steal Amazon's Online Shopping Market

Akash Singh Chauhan 4 min read  

Google and Amazon war is now going beyond home-based and voice assistance smart gadgets. After its Google Home, the search giant is gearing up to take over the Amazon’s online shopping market. The tech giant has just launched a new online shopping program named ‘Shopping Actions Program&

google

Is Google Really Pausing Investment In The 'Allo' app?

Vikram Khajuria 4 min read  

Since long, Google is working on perfecting a proper chatting app, which takes Hangouts, Allo and Google Buzz apps under its hood. Sadly, many of them couldn’t live up to the expectations of the company. As we all know, Hangout is not much popular among users and Google Buzz was rolled back a