Mobile apps are now an essential part of the business to sustain a growing revenue. The app economy is experiencing all-time high fiscal figures and expected to set records in the coming time. However, with the new mobile app development trends, the market has more competition than ever.
There are over 3.6 million apps in the Google Play Store and 2 million apps in the App Store with hundreds of new apps being submitted every week. It makes the developers come up with strategies that will help their apps to get noticed in the stores.
Here comes the App Store Optimization (ASO) into play. It is also called the app store SEO that helps the developers to optimize the stores. The developers can use the ASO tips and techniques to ensure that their apps get the most prominent rank in the store, which culminates into recognition and downloads by the users.
ASO is more of a process instead of technique as it includes multiple factors that need to be taken care of by the developers. The factors include :
By optimizing the factors, you will be able to improve the ranking of your app in the store search for getting maximum downloads and eventually some better revenue. However, even after understanding the importance of ASO, it is pretty uncleared how exactly implement the strategy.
So, there are a number of App Store Optimization tools that help the developers to attain the higher ranking in the app store search algorithm.
Before jumping to the best ASO tools, you should know the types of tools available for app store optimization. On the basis of ASO factors, there is five type of tools that you will find.
App Annie is among the best company offering mobile app store optimization tools to integrate into the mobile strategy for great results. The company provides many business intelligence tools with the app-centric approach for assisting the designers, owners and the developers. With the help of App Annie, the publishers can get an insight into ASO factors and use them to successfully optimize the app store for their app.
With the premium version of Market Data Intelligence, you will be able to get information including users’ behavior and demographics based on the factors like user retention, engagement, and estimates about the downloads and competitors information.
The most used App Analytics tool is free and enables the publishers to have their eye on app downloads, usage, time spent, and revenue
Sensor Tower is one of the most effective mobile app analytics platforms for developers and publishers. The platform is capable of extracting the useful insights from the app stores including the competitor's activities. The precise numbers and details can be used to better your app's visibility in the app store. Moreover, the keyword finding feature of the app help the publishers in placing the right keywords to the app for better results.
The App Intelligence Tool of Sensor tower is combinations of many tools in a single package. The ASO tools aim to provide effective ASO for your app with its detailed analysis of the app’s ranking, engagement and other metrics during different conditions like being featured in a special category. App Intelligence also provides details on keywords, localization, and competitors.
With the help of Store Intelligence, you will be able to get the data like revenue estimation and downloads across multiple devices and countries with further specific filters.
Mobile Actions is another finest mobile analytical tool that continuously provides you with the reports and data from the mobile marketplace. With the help of various features and options embedded in the ASO tool, you can acquire precise details regarding the apps and app store. The ASO tool provides the reports over app downloads, revenue, and keywords performance to know how to improve your app’s ranking. The ASO tool is also used for studying the closest competitor’s moves via its premium version.
ASO Intelligence tool of the platform offers a wide variety of information over the keywords. The main features of the ASO tool include Keyword Tracking, Suggestions, Keyword Intelligence, and Competitor Tracking. The tool not only collects the information over app ranking for keywords but also suggest the new keywords to better the search ranking in addition to the research on the keywords you are sharing with your competitor.
With the App Analytics tool, the Mobile Action helps you know the app’s category ranking across multiple devices and geographical areas. The ASO tools also show the publisher in implementing the ASO by giving details over the review, rating distribution, keywords density, and detailed revenue history of the app
Keyword Tool is ASO tools for the developers and publishers. As the app store ranking highly depends on the keywords you need to know which keywords you should target. This ASO tool works as a web extension that immediately informs what the keywords people type the most in the app store related to your app.
Its keyword tool uses the App Store autocomplete for searching the most popular keywords related to the app. The app store optimization tool also specifies the App Store Country and language to come up with the keywords for a different app for better localization.
The mobile app market highly depends on the app metrics and a new strategy can change the market condition overnight. To make the people aware of all the mobile app business strategies, Apptopia delivers the impactful insights and information from the App Stores. With the help of the app store optimization tool, you can make the best decisions for the ASO and make sure that your app attains the better search ranking and visibility in the app store every single day.
The app analytical tool enables you to get the data about your app downloads and estimate revenue with further details without spending much money.
This ASO tool is one of the best tools for you if you just want the basic and important information of your app without spending much money. AppTrace tool uses the various algorithm and techniques to acquire the app store browsing details for the developers. The information collected by the tool includes the relevant keywords, competitors’ recently implemented strategies, suggestions for a new approach, insights on the app ranking, revenue, downloads, and user engagement.
AppTrace also provides a monthly report including the performance, growth, and other metrics to evaluate the whole work and know about the outpost & areas that need to be worked upon.
Appfigures offers a complete insight into the mobile app. It empowers the app with more impactful data and information using different techniques. The reports given by the tool can be used to uplift the app’s position in the app store with proper implementation of ASO.
The tool works for all the major app stores including the Apple App Store and Google Play Store to provide details about the number of downloads, sales, and in-app-purchases. Also, it instantly alerts the publishers whenever a user reviews or rate the app in the app store.
The ASO tool is in action since 2011 and has established itself as a reliable platform to optimize apps. The company has crafted its own software termed as ‘DATACUBE App Store intelligence,’ which helps them to understand the need of the users in a better way.
Also, offers immediate feedback for A/B multivariate testing for different elements.
App Radar helps apps to rank higher within the app stores. It’s a perfect ASO tool for developers, app marketers, and agencies, who wish to know about the right keywords, achieve higher rankings & fuel their business. With its regular updates on real-time data, the user can know about all the loopholes and fix them at the earliest.
The app store optimization tool is the mobile industry since 2009. The company’s ideas have changed how brands reach and engage target audiences. They provide reliable, unbiased, and transparent performance marketing measurement and management technology.
App Store Optimization is a necessary task that you require to make sure that your app gets the visibility in the store. With the help of an active app store optimization tool, your work will be more comfortable, and you will know how you can improve your app’s ranking in the store search.
All the app development tools mentioned above provide all the required information including, keywords, downloads, revenue, and user engagement that can be used to get your app more users through store browsing.