What Do People Want In A Mobile App? - MobileAppDaily
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What Do People Want In A Mobile App?

Apps’ features matter the most.

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Over the past few years, our phones have been taken over by apps. Some are useful for day to day activities while others are never opened. Applications or apps are the hot topics in the mobile industry today. As developers scramble to create the latest app that could rank well, we look at what people want in their favorite apps.

Timeline of Apps

Apps took off in the late 2000s alongside Apple’s first iPhone. A little while after Android joined the party. Within a year, both the Apple Store and Google Play were launched to make it easy for users to download the apps. In the beginning, there were not a lot of choices for the users. Back then, only 500 apps existed in the App Store. 

eBay was among the early applicants to cash on the potential these stores hold for app development companies. However, the majority of apps available were games. Over the years more and more apps appeared in these stores around the genre including retailers, social media, services, etc. Today there are now over 5.8 million apps available on both Google Play and the App Store. Games, still account for the majority of these apps.

How many apps do people use daily?

  • Research into app usage shows that on average people use 9 apps a day. This reaches around 30 apps a month. 

How much time do people spend on apps?

What do users want in apps?

It is a concern for every developer. Irrespective of the genre that developers are working on, everyone wants to create an app as popular as WhatsApp, Instagram, or Candy Crush. These are some of the apps that define fame and fortune equally. Based on studies, we take a look at the key elements users want in mobile apps.

1. Entertainment

When asked, most people replied they use apps to kill their time the right way,  which means they are looking for some form of entertainment. That states entertainment is an important app ingredient for developers. Besides adding the entertainment quotient, developers must think about:

  • The type of games people enjoy the most
  • How do such games work? 
  • Will the game require in-app purchases? 
  • Will the user need an internet connection to play? 

besides these considerations, there is a bunch of other functionalities that developers must keep into the mind.

As a case study, let’s take a look at one of the fastest growing game-types iGaming. 

iGaming or online casino games have become increasingly popular in the last few years. This has created a huge market for app developers and online casinos equally. Responding to the demand, many online casinos created their apps. Many of which can be downloaded for free. In order to meet players’ interest, online casino apps offer an exclusive range of casino games. These games range from free play slots, live casino games, and table games.  Creating a wide range of games means there is a higher chance to meet player’s entertainment needs.

2. Apps that don’t drain the battery 

Apps that drain a phone’s battery can never reach to the popularity chart. In fact, many people purposely avoid these apps. Recently, it was revealed that social media sites were most guilty of draining smartphone’s battery life. Facebook, Snapchat, and WhatsApp users have concerns about huge drops in their phone’s battery life. 

Luckily, many users can now identify these battery-sapping apps. In order to save the battery life, it is a wise choice to limit data usage instead of deleting the application. If developers want to keep users happy, they should focus on battery-light app features.

3. Simplicity is the key

When it comes to mobile apps, keeping things simple is the key. This means no unnecessary built-in steps. For retail apps, this might mean creating speedier checkouts. In gaming, it could mean creating an easier login. Anything that stops the flow of a user is usually a bad idea. 

At best, it will just annoy and upset them. However, at worst users could hit the uninstall button. Something which app developers should be keen to avoid.
 In order to keep new and existing users happy, create simple things. While logins and sign-ups are necessary evils, they do not need to be over complicated. 

Vikram Khajuria
Written By Vikram Khajuria

Jack of all trades. Covering the journalism field, Vikram writes at MobileAppDaily and keeps surfing the trends to understand tech and inventions better. Don’t forget his driving skills, he is a professional car rallyist. Life has just got better. Breathe it!!

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