Now Your Facebook Messenger Will Contain Autoplay Video Ads -MobileAppDaily
Social Media

Now Your Facebook Messenger Will Contain Autoplay Video Ads

The video in the Messenger app will replace the static ads added last year.

https://dk2dyle8k4h9a.cloudfront.net/Now Your Facebook Messenger Will Contain Autoplay Video Ads

Facebook has come up with a new idea to sell advertisement in its Messenger app, just next to your personal chat. Yes, Facebook is adding autoplay video ads to the Messenger chat app. The rollout has started already, but it will take some time before you can see them.

The streak of selling the ad on Messenger app commenced last year, which saw Facebook tossing up its static ads. The ads didn’t contain any videos, but now with the arrival of videos in the ad section, space would help Facebook to make more money. Furthermore, Facebook can likely sell video ads at a much higher price.

In one of the statements, Facebook admitted that it is running out of ad space in its Messenger app. Hence, the move can be seen as a direct result of it. Though it may be annoying for many users because of auto-playing video ads next to their private conversation is not something anybody will appreciate.

Stefanos Loukakos, who runs Messenger’s ad business, says the company will monitor user behavior to determine the outcome of these autoplay video ads.

“Top priority for us is user experience. So, we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes in how people used the platform or how many messages they send. The video might be a bit different, but we don’t believe so. The ads started rolling out to people on Monday,” Loukakos said.

Any autoplay video in the Messenger app will do hamper the user experience and will be a constant distraction for the user. Though the app is free to use for all the Facebook users, the only way to drive revenue through it is by offering space for advertisements. Thus, after adding static ads, Facebook is up to add videos in the ad section. Only the time will ascertain about the real outcome of the new experiment.

Also, the new move may impact other social channels like WhatsApp and Instagram, which were lately acquired by the Facebook.

Vikram Khajuria
Written By
Vikram Khajuria

A typical boy and tech enthusiast, Vikram is totally fascinated by the journey of his day from miseries to joys. Covering the journalism field, he writes at MobileAppDaily and keeps surfing the trends to understand tech and inventions better. Don’t forget his driving skills, he is a professional car rallyist. Life has just got better, breath it!!

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Social Media

Facebook 3D posts are Here And Your News Feed will No Longer Be The Same

Eric Jones 4 min read  

Facebook is ready to take the world of virtual reality (VR) to its next advancement and you are invited to be a part of its greatest adventure so far. Facebook’s news feed will no longer be limited to photos, texts and videos posted on it as the social networking giant revamps its news dashboa

Social Media

Facebook Live Streamed 10 Million Users On New Year's Night

Akash Singh Chauhan 4 min read  

While on the occasion of New year’ eve WhatsApp disappointed the users with the overloaded server, Facebook was hosting more than 10 million live streaming. According To the data shared by Facebook shows that on new year’s night maximum number of user went live on the platform to celebra

Social Media

Facebook Study Shows 91% Of Teens Sends Messages Daily

Ariana Johnson 4 min read  

Facebook has just shared its recent study showing the use of its Messenger app as a communication channel among the people of this era. According to the survey, the 91 percent of teens send messages every day and the percentage drops with age. The study shares the fact figures of different age group

Social Media

SnapChat Added New Location Sharing Feature and Bought Social Mapping App Zenly

Eric Jones 4 min read  

Now Snapchat wants you to share the location where you took the snap in a very interesting way. The social media giant launched its new update in the app to retain the lost interest of users. The Snapchat named the new feature Snap Map. The feature allows the user to share their location with th