The video in the Messenger app will replace the static ads added last year.
Facebook has come up with a new idea to sell advertisement in its Messenger app, just next to your personal chat. Yes, Facebook is adding autoplay video ads to the Messenger chat app. The rollout has started already, but it will take some time before you can see them.
The streak of selling the ad on Messenger app commenced last year, which saw Facebook tossing up its static ads. The ads didn’t contain any videos, but now with the arrival of videos in the ad section, space would help Facebook to make more money. Furthermore, Facebook can likely sell video ads at a much higher price.
In one of the statements, Facebook admitted that it is running out of ad space in its Messenger app. Hence, the move can be seen as a direct result of it. Though it may be annoying for many users because of auto-playing video ads next to their private conversation is not something anybody will appreciate.
Stefanos Loukakos, who runs Messenger’s ad business, says the company will monitor user behavior to determine the outcome of these autoplay video ads.
“Top priority for us is user experience. So, we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes in how people used the platform or how many messages they send. The video might be a bit different, but we don’t believe so. The ads started rolling out to people on Monday,” Loukakos said.
Any autoplay video in the Messenger app will do hamper the user experience and will be a constant distraction for the user. Though the app is free to use for all the Facebook users, the only way to drive revenue through it is by offering space for advertisements. Thus, after adding static ads, Facebook is up to add videos in the ad section. Only the time will ascertain about the real outcome of the new experiment.
Also, the new move may impact other social channels like WhatsApp and Instagram, which were lately acquired by the Facebook.