The new feature will take Snapchat's shoppable Snap and Story ads head-on
Facebook-owned Instagram has offered the brands to display their products on Stories via a shopping bag icon. While adding some new tweaks to its page, Instagram is letting people shop directly from its Stories. Now people would be able to buy whatever they see in the Stories section.
The company said in a press release, “Today we’re beginning to expand shopping beyond Feed to Instagram Stories. It isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere. On Stories, when you see a sticker with a shopping bag icon tap on it to see more details about that product.”
“In a recent survey, Instagrammers said they often watch stories to stay in-the-know with brands they’re interested in, get an insider view of products they like, and find out about new products that are relevant to them.”
As of now, the new feature is free for companies to use, but if, the new feature gains more popularity then the company may make marketers shell out some bucks to let them use this feature. The new click-to-shop feature could transform the way we shop.
The Stories shopping feature available to only businesses, and not to individual sellers. Also, the company can only sell the product they make. No third-party retailer products will be entertained, nor will the companies will be able to target any specific audience.
“Shoppers on Instagram are savvy. They visit the platform looking for the latest trends and styles. With 300M using Instagram Storie's every day, people are increasingly finding new products from brands they love.”
Currently, Instagram has 800 million daily active users and the Stories feature is used by 300 million users daily. Thus The new Stories shopping feature will obviously be going to get explored by a number of people. Only the timely feedback will tell the exact picture of the new feature.
The move from Instagram has come at a time when its rival, Snapchat is exploring the same option by testing “Shoppable Snap” and “Story ads.”
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