Being into mobile app industry for almost ten years now, one thing that I have realized lately is, there is not an offering better than analytics for professionals working into mobile app development domain.
All the digital marketing executives would agree to that. Because that’s true. The basic definition of analytics can be summarized as collecting the related data in order to churn it into insightful information.
Marketers can use this insightful information for better business performance. Why not take it as a norm to make your services analytic ready and reap the benefits of the same?
If that sounds interesting, take this blog as a piece of the white paper that contains all the required information you would ever need to be a well-versed professional in reading the analytics stats.
Many not-so-versed-professionals in analytics may argue with me regarding the importance of analytical tools in their business. It is something that pops out in every person’s mind when he/she is not well aware of these techniques.
I was the same few years before and now holding a position in mobile app industry it is my responsibility to educate budding marketers and brush up the knowledge of versed leaders with the new insights appearing in the market.
While having my research on this topic I came across a very interesting report from Research and Marketers, which claims, the global mobile analytics market is expected to grow by 24% by 2030.
This number holds importance for all the marketers who are wishing to add the goodness of mobile analytics into their business.
In order to take the benefit of analytics, it is essential to know about the tools that you could use, well, this article is going to explain all those tools but first let’s acknowledge a few metrics to get an in-depth knowledge:
Acquisition — The channels that users came from.
User churn rate - Ratio between the number of mobile app users who continue to use an app after a certain period of time.
Retention — Number of people who open your app repeatedly after downloading it.
Daily active user (DAU) - Number of mobile users who open an app on a daily basis.
Referral — Refers to those who shared their positive app experiences with others by posting a link to Facebook, Twitter, and other social networks.
Monthly active users (MAU) - Number of monthly users who open an app on a monthly basis.
Session length - Time spent by mobile app users with an app.
Revenue — refers to a monetary expression of the user behavior.
Conversion optimization - The process of making major or minor tweaks into a conversion goal.
Funnels - The process of using a series of events that lead towards a defined goal. This is an effective way to calculate conversion rate for specific user behavior.
Now Let’s Talk About The Best Mobile Analytics Tools:
Google mobile app analytics is a go-to tool that helps to track mobile app data. The platform from Google suits equally to the requirements of: Mobile and desktop advertisers, publishers, and mobile app developers. Products like AdWords, AdSense are good to integrate with Google Analytics in order to get the significant insights.
The list of features is very much exclusive for the marketers and it includes data collection across websites, apps and internet-connected (IoT) devices, data access via the mobile app, configurable APIs, and much more to it in order to suit to the requirement of marketers.
Helps track business growth insights
Operating through multiple devices is possible
Real-time acquisition data
Offers email notification
iOS App Analytics
iOS App Analytics is the tool from the Apple. The tool is useful for the marketers/developers as it is for the common users. Apple’s analytical offering rightly suits iOS and Tv apps.
For developers, the tool allows to measure both advertising and app related KPIs including app traffic sources, web and app referrers, App Store impressions, user engagement, and more.
With the help of iOS app analytics, it becomes easier for the marketers to track app traffic from links embedded in other apps. As any other impressive tool, iOS app analytics also includes a series of features.
Amazon Mobile Analytics
Amazon Mobile Analytic measures app usage and app revenue with an array of tools. The mobile app is a measuring tool for developers that also helps in user retention.Developers can easily track the new ratio of the users visiting back Vs. those coming to the app for the first time. It also helps to find out custom in-app events. The list of features with Amazon Mobile Analytics comes as follows:
12 months free tier access
Helps find potential opportunities
User session recording
The best news about Flurry Analytics is that it is available for a wide range of platforms including iOS, Android, Java ME, Windows Phone, Blackberry. Having such a wide range of platforms to cover (the bold ones), Flurry creates up to 10 dashboards for the users. The tool has been referred to as one of the best ones when it comes to monitoring different types of statistics.The analytic dashboard includes a number of elements such as active users, sessions, the session lengths, frequency, user retention, demographic that provides information on the type of audience as per the flurry’s categorization. Here is more on the app feature.
Information about each session length
The open source mobile app analytic comes for free if it is self-hosted. Just like Flurry Analytics, Countly also supports a wide range of platforms such as iOS, Android, Windows Phone, Blackberry. The open source nature of countly, makes it easy for the marketers to host the app on their servers.The team behind Countly is working to make the Cloud version available for users by the help of which they can track and monitor their app analytics in a hosted environment. The mobile app offers insightful data on users and user loyalty, session frequency including the country name they come from.
- Easy-to-use dashboards
- Real-time information
- Tracking user segmentation is easy
- Track sets of events (funnel)
Supporting a wide range of platforms is an advantage to marketers when they use localytics mobile app analytics. And, the supported platforms are iOS, Android, Windows Mobile, BlackBerry, and web. Localytics is a way ahead than the traditional analytic methods as the mobile app tool offers smart targeting and marketing automation.The app mainly emphasizes on the effectivity of engaging users on the services in order to offer the real-time data. The app offers a number of impressive features among which the most important ones include the following.
- Sessions and events
- Retention analytics
- Uninstall tracking
App Clix is a bit different from other mobile app analytics tools as it helps to access the raw data and organize it as per your wishes. It is an offering for technical enthusiasts that helps them get the technical stuff. The App Clix team offers product and not the analytical services for the users. There are standard and enterprise versions available for the marketers on a price that ranges from $299 and goes to $599.The app also offers lease pricing to get the license starting from a minimal amount of $49. The analytic tool is an impressive offering for the data lovers. After all, the data is the king in the mobile analytics business. The set of features that come with App Clix are as follows:
- Offers analytics product to the developers
- Option to run analytic through self-managed server environments
- A range of price and integration options
The analytic tool from App Annie is insightful and informative at the same time. The mobile analytics app tool can be used for many purposes that includes tracking your apps’ downloads, revenues, ranking and reviews, storing all your valuable app store data etc. like other prominent tools, App Annie is available to be used on a number of platforms such as OS, Mac Store, Google Play and Amazon Appstore and more.
The benefits that come along with downloading App Annie includes monitoring, visualizing as well as analyzing important trends as well as safely storing the historical data. The app is available for free and on a premium value. The free version is impressive only if you require to store the stats.
- Offers insights on the recent trends
- Great help when you need to ramp up the download rates
- Gives access to insightful information
Mixpanel is available in a freemium model in iOS and Android store. The app model includes exceptional offerings and that is why I have added the tool in this list. The app is capable to make funnels which helps in finding out insightful information. Users can tie web to mobile and this is another exceptional offering that makes Mixpanel different from other mobile analytic apps.
The event-based analytic tool is useful for creating the account, the right usage of the application includes defining events and event properties in the application. The users can create funnels (series of events). This helps to get information on how often users come back and engage with the application.Both the free and paid versions come with specific benefits. With the free version, there is a limitation to 25,000 data points/month. Every time a user track an event with Mixpanel, the data point is counted.
- In-depth analysis
- Option to see timeline data in real time
- Freemium version available
Apsalar - ApScience
The best news about this mobile analytics application is, it is available free of cost. The app supports both the prominent platforms including iOS and Android. It is a complete package that offers real-time cohorts, creates funnels and events as well. The analytic tool also measures performance with the help of a free tool.Apsalar - ApScience builds and analyzes insights to maximize the ROI or return on investment. There is a distribution component in this analytics app tool that helps in distribution of the services with high-performing analytic data. With this tool, the user distribution components get added with the marketing attribution.
- Measures users’ real-time engagement
- Creates funnels
- Creates events
The Final Thoughts
Do you have all your numbers collected including app download numbers and the amount of money your business brings? If no, it is the right time to add on the goodness of any of the above-mentioned mobile app analytics tool. The tools are worth having them with you.
When you have the right analytics about your business and the money it makes, you can easily gamble on the new ventures. Moreover, it is always in the favor to have the right metric for every action your business is taking. The correct data can prove to be the fuel for your business in order to bring growth to your business.