The new measures vows to authenticate political advertising.
The 2016 US election saw some major uproar from the government, as well as from country people about the certain involvement of the foreign agency in swaying the votes toward current President, Donald Trump.
In the October’s Congressional hearings, along with Facebook and Twitter, Google’s arm was also twisted for violation of privacy policies, but due to the high intensity of Cambridge Analytica scandal, Google was a bit spared as compared to other tech giants.
But this time well before the 2018 midterm elections, Google has announced new transparency measures to diffuse any misunderstanding or breach of trust.
To make it more clear, Kent Walker, Senior Vice President of Google, conveyed the company’s intentions about its privacy policies through a blog post which stated,
“As a first step, we’ll now require additional verification for anyone who wants to purchase an election ad on Google in the U.S. and require that advertisers confirm they are a U.S. citizen or lawful permanent resident, as required by law. That means advertisers will have to provide a government-issued ID and other key information. To help people better understand who is paying for an election ad, we’re also requiring that ads incorporate a clear disclosure of who is paying for it."
Google also announced improvements to its Advance Protection Program which now includes support for native Apple iOS apps, protecting users of those programs which are vulnerable to phishing scams or hacking, like journalists or campaign staff.
Google likewise declared enhancements to its “Advance Protection Program” which now incorporates bolster for Apple iOS applications, securing user of those projects which are helpless against phishing tricks or hacking.
Kent further added,
“We are also working across the industry and beyond to strengthen protections around elections. We’ve partnered with the National Cyber Security Alliance and Digital Democracy Project at the Belfer Center at Harvard Kennedy School to fund security training programs for elected officials, campaigns, and staff members. We are also supporting the “Disinfo Lab” at the Kennedy School's Shorenstein Center, which will employ journalists to leverage computational tools to monitor misinformation in the run-up to and during elections.”
The focus of Google is to secure its platform and work with campaigns, elections officials, journalists, and others to help ensure the security of the online platforms that they depend on.
Google is working extensively to offer full election advertising transparency, to improve online security for campaigns and candidates, and to help combat misinformation.
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