Google is planning to revamp the News app by adding few new tweaks and more features to it. The tech giant is integrating the YouTube news and taking help from the Play Newsstand app to the give Google News a refreshed look. According to the latest news, the company is also working with the other publishers for the update.
The modified version of the Google News will incorporate the company’s own services for better user experience. This will include the Play Newsstand that will help the tech giant in serving more relevant news content to the users. Along with this Google will also be integrating the YouTube news section and its own developed AMP technology for pulling the pages faster on smartphones. For those who are not aware of the Play Newsstand, it is a news aggregator owned by Google that was launched back in 2013 after the merger of Google Magazines and Google Currents.
In addition, Google has already improved the News app to some extent for the users. The users can already subscribe any of the publishers after login to their Gmail account. This will notify the News algorithm regarding your interest and your preferred publishers will be put at the top in the search results. Along with this Google is working hard to make the platform free from the fake news. The company has invested $300 million to fight against the fake news and taking actions against untrustable publishers for making the Google News more reliable for the users.
After Facebook made changes to its feed for giving more priority to the friend's post over the news content, the publishers are worried about the traffic. This gives a striking opportunity to Google for convincing more publishers to join its platform. Considering the chance, the company is in regular talk with a number of strong publishers for the partnership. Google claims to serve 10 billion clicks to the websites of the publishers every month. Moreover, the company said that it is working on new tools that will help the publishers to reach a bigger audience. The changes and upgrade for the News app will be coming announced by the company at Google I/O 2018.