Evolution's Of The App Market: Alternatives To In-app Micropayments
Mobile App

Evolutions Of The App Market: Alternatives To In-app Micropayments

All that you need to know about In-app micropayments

https://dk2dyle8k4h9a.cloudfront.net/Evolutions Of The App Market: Alternatives To In-app Micropayments

In-app micropayments, the dominant form of online app payment, can be frustrating. Spending money on multiple occasions for upgrades of the same app, regardless of price, can grate on a consumer. Whether it’s because these can be a hassle to pay for or because of the uncertainty about the amount of content that will be made available (as apps are constantly developing new material), people are searching for alternatives to in-app micropayments.

Single app payment

In recent years, app stores across all platforms have seen an increase in one-platform payment apps, these apps combine different products and allow one-off payments for these. Blendle, for example, compiles thousands of magazines and newspapers and sells them by either the issue or the article. Rather than presenting partial stories and insisting on payment for a complete article, it allows users to be selective, paying only once for the products that interest them. Models like Apple’s Pay Once and Play appeal to parents whose children play games on their devices.



Rather than worrying about their child accidentally racking up a huge bill paying for level-ups and in-game purchases, the platform compiles a series of games that require a single payment to be downloaded.


Bonuses are benefits allotted to consumers upon the purchase of an app or of products related to an app. Some apps present a sign-up bonus, free extras simply for signing up, while others provide incentives for payment. This is a common platform for online shopping and betting apps. Oddschecker, for example, compiles casino apps that use bonuses. These are deals such as paying £200 to receive £600 in-app, less daunting than multiple micropayments, and they provide instant gratification.


This subscription model is common in educational apps, often using the freemium model. Klikaklu, for instance, is a scavenger hunt game app that comes free for single hunts but charges a subscription cost to allow the user to create scavenger hunts. A renewable subscription is interesting to the user that is unsure how often and for how long they may want to use an app.

in-app micropayments

Moreover, the subscription cost can contain benefits. As a free app, Spotify is ad-supported but an annual subscription allows the user to listen to music free of adverts.

The online market is a constantly-evolving world. As such, ways to access it are eternally changing, shifting to suit the needs of the modern consumer.

Neha Baluni
Written By
Neha Baluni

Being a Senior Technical Writer at MobileAppDaily, Neha Baluni loves jotting down her piece of opinion for the advancing technology in mobile app world. Having a journalism background, she is a writer by day and a reader by night. Her passion for writing covers different categories of technical and non-technical genre. In addition to writing, Neha loves traveling a lot.

Top Companies

Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
New Delhi, India
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Mobile App

Twitter is Going to Clean Up Nudity and Unwanted Sexual Advances on Its Users

Ariana Johnson 4 min read  

In the light of Twitter’s temporary suspension of the global boycott of McGowan’s Twitter account, women across the world came in revolt through #WomenBoycottTwitter. Immediately, Twitter CEO Jack Dorsey came to the platform’s rescue with tweetstorm promising sweeping changes. We f

Mobile App

The Insights On Uber Rolling Out New Features For Trucking Apps

Meenal Vashistha 4 min read  

Uber freight app for iOS & Android is all set to add two innovative features for the users. The freight service was rolled out back in May and this innovative feature is all set to make the app much more innovative for the users. The features are meant to make it easy for the drivers to be in th

Mobile App

Delta Mobile App Will Automatically Check In The Passengers For Their Flight

James Lawson 4 min read  

Delta, the American based airline giant just made flying less-hassle by ditching the most annoying process of flying via plane. The airline cut down the archaic check-in process that keeps troubling the technology-addicted flyers. Now, the company will deliver the boarding pass of the passenger 24 h

Mobile App

PayPal Adds Venmo App As A Payment Option To Pay Its 2M US Retailers

James Lawson 4 min read  

Venmo, PayPal owned app is one of the most popular mobile apps for person-to-person money transaction or payment in the United States is now integrated as payment option by the company. Today, the company announced that the Venmo users will be able to purchase and pay to 2 million retailers that are