Facebook Getting Big On Stories, 150M Daily Viewers Prove It-MobileAppDaily
Social Media

Facebook Getting Big On Stories, 150M Daily Viewers Prove It

It’s Facebook’s direct faceoff with Snapchat

Facebook Getting Big On Stories, 150M Daily Viewers Prove It

14 months since launch and 150 million users, not at all a bad count for Facebook’s recent venture into stories that is the Snapchat-cloned feature, which now graces the social media giant’s platform. Well, the platform has again put forward an exceptional offering for the users and now it is time to get the money off it. 

With stories, Facebook will start putting ads in between to make the money. The company will start testing the very first ad today in the US, Brazil, and Mexico. 

Facebook Stories

Img Source: TechCrunch

The videos are supposed to be 5-15 seconds in length that users can skip. For the very first rollout, there won’t be any click-through or call to action for now. These features will be added to the platform in the upcoming months as the attempt will start gaining the funds from the users. The rollout is much more than an offering for the advertisers as they would get the option of sharing Instagram stories ads to this new surface. 

Additionally, Facebook will automatically reformat businesses’ ads feed with borders that will match up with the color having text at the bottom. With this Facebook latest update, businesses will be given more metrics to add the stories on their feeds to convince them that the feature is worth the dollar they are spending on the services. 

Facebook stories adds

After the #deletefacebook campaign, it is a much-needed dose for the giant to get motivation from and Facebook obviously needed to nail the feature to get the count of its audience back after the incidence. On the stories, Facebook CEO quoted, “that ads are as good in Stories as they are in feeds. If we don’t do this well, then as more sharing shifts to Stories, that could hurt our business.” 

While enrolling the stories feature on its platform, Facebook was criticized for having a Snapchat-cloned feature on its platform but the giant seemed unaffected by the news. And, the feature actually helped it garner the attention of the users once again on the platform. So, till now stories are actually doing a great business for Facebook.   
 

MAD Team
Written By

MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Social Media

Facebook Kills AI Program When Bots Started To Communicate In Their Own Coded Language

MAD Team 4 min read  

The  researchers at the  Facebook Artificial Intelligence Research (FAIR) pulled out an Artificial Intelligence project after it started to communicate in their self-developed coded language.According to the reports, Facebook had to stop a program that the researchers were experimentin

Social Media

Instagram DM Feature Lets You Share Live Videos

MAD Team 4 min read  

In the series of latest developments that Facebook-owned Instagram has been making, the latest one is sharing videos through “Direct Message”. It is one of the various features that Instagram, the social messaging giant has rolled out lately after live video feature, adding hashtags to f

Social Media

Facebook - MLB Deal: Know the Exclusives Here

MAD Team 4 min read  

Facebook Inc. has signed a deal with Major League Baseball or MLB to gain exclusive rights to stream 25 games on social network in the US. It is for the very first time that a prominent US league has agreed to show the games regularly on the Facebook. Talking about the deal, the league said that MLB

Social Media

Instagram May Allow You To Post Hour Long Videos

MAD Team 4 min read  

If the reports are to be believed, Instagram is planning to introduce hour-long videos in its app. The new feature is considered to compete with YouTube and Snapchat’s Discover feature. Instagram will offer dedicated space for catering scripted shows, music videos, and more. The videos will be