It’s Facebook’s direct faceoff with Snapchat
14 months since launch and 150 million users, not at all a bad count for Facebook’s recent venture into stories that is the Snapchat-cloned feature, which now graces the social media giant’s platform. Well, the platform has again put forward an exceptional offering for the users and now it is time to get the money off it.
With stories, Facebook will start putting ads in between to make the money. The company will start testing the very first ad today in the US, Brazil, and Mexico.
Img Source: TechCrunch
The videos are supposed to be 5-15 seconds in length that users can skip. For the very first rollout, there won’t be any click-through or call to action for now. These features will be added to the platform in the upcoming months as the attempt will start gaining the funds from the users. The rollout is much more than an offering for the advertisers as they would get the option of sharing Instagram stories ads to this new surface.
Additionally, Facebook will automatically reformat businesses’ ads feed with borders that will match up with the color having text at the bottom. With this Facebook latest update, businesses will be given more metrics to add the stories on their feeds to convince them that the feature is worth the dollar they are spending on the services.
After the #deletefacebook campaign, it is a much-needed dose for the giant to get motivation from and Facebook obviously needed to nail the feature to get the count of its audience back after the incidence. On the stories, Facebook CEO quoted, “that ads are as good in Stories as they are in feeds. If we don’t do this well, then as more sharing shifts to Stories, that could hurt our business.”
While enrolling the stories feature on its platform, Facebook was criticized for having a Snapchat-cloned feature on its platform but the giant seemed unaffected by the news. And, the feature actually helped it garner the attention of the users once again on the platform. So, till now stories are actually doing a great business for Facebook.
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