News

Why Snapchat's Redesign Won't Do Any Good & It Could Have Excelled

It’s time to buck up Snapchat.

Snapchat Redesign

Snap rolled out yet another design but the multimedia messaging app failed to attract users this time also. Snapchat had really a great time back in the year 2016, after that the app’s popularity gradually declined with no improvements even now. It all started with Snap CEO Evan Spiegel ignored users’ feedbacks, which over the time impacted the entire Snapchat user base. A recent study has shown 73% decline in user sentiment towards Snapchat

The change does not seem to do any good to Snapchat. The one prominent issue that is currently surfacing around Snapchat is the platform even today struggles to figure out what people really want. It should be a predictable app for the users that they could easily navigate and use than being another way around. There is a much better path for Snapchat but it requires to adjust its ego first to listen to whatever users say about the recent rollout.

Snapchat stat

Here is a preview of Snapchat’s past, present, and the future

September 2016 was the time for Snapchat to bloom on all its glory, get as many users as possible and be first among other rivals to be one favorite to the users. Back then it lacked some of the prominent features but that was not hampering its status much. The 2018 redesign provided two smart offerings. It added great navigation buttons and it made stories list sorted for users (algorithmically) in order help users see their friend’s stories first than anyone else's. 

But it offered a count of other problems too including piling up the inbox with recent stories, breaking auto-advance as well as pulling out creator from stories list. 

That made it clear that Snapchat is in no mood to entertain the feedbacks and it made the case worst for the multimedia messaging platform. The reviews went negative and the platform started decreasing gradually. 

In an attempt to make the things better for users especially iOS users, Snapchat has recently added some of the newer changes to the platforms. The redesign is an attempt to make things less confusing for the users. However, Snapchat has failed to discover the core problem yet again but made the discover screen more overwhelming for the users. 

Snapchat

While the redesign has contributed to making Snapchat as it used to be in earlier days, the problem that is still there is about the stories’ section that is dominated by users who post more often. Additionally, the auto advance is broken and that is again a problem. 

How Snapchat can solve the problem

In case Snapchat wants to fix all the problems, it is better to shift to a Hybrid design. Such a design would make the things uncluttered and would ensure that users see all their friend’s recent stories without any glitch in between. The multimedia messaging app could also try to offer more room to publishers so that they could invest in best content recommendation policy to allow more freedom to the users. 

Snapchat Q1 graph

One of the most important things to consider is to invest considerable time and effort in the beta testing that Snapchat must do prior to rolling out any of the changes. It is important to ensure too that it didn’t misstep. Snapchat can also think in the direction Instagram and Whatsapp have thought recently. Additionally, Twitter’s approach to product update looks great too particularly for the platform. 

Take the example of Facebook, it has survived by adding a set of changes gradually over the platform. Snapchat primarily calls it a camera company and that was fair to owing to its story feed that used to be prominent earlier. But now a number of platforms have already invested into the same. And, because of the similar reason, the company must invest in something very much innovative.  

Manish
Written By
Manish

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
News

iOS 11.4 Disables Lightning Connector Feature In Its New Beta Version

4 min read  

In a recent report by ElcomSoft, Apple iOS 11.4 is embedded with ‘USB Restricted Mode,’ which was mysteriously missing in the release notes. The usefulness of USB Restricted Mode in reality exceptionally is quite plain. If the iPhone or iPad gets the most recent Apple iOS update, it will

News

Is WhatsApp Finally Getting The Dark Mode?

2 min read  

The dark mode seems to be getting on priority for social media platforms. Recently, YouTube and Twitter came up with its dark mode for Android and the reports of a similar feature coming on WhatsApp is making rounds in the market.According to some rumors, WhatsApp is working on dark mode, which

News

Best Hacks To Optimize App Server Performance

4 min read  

Once your app loading time is over two seconds, beware! You may already start to lose valuable clients.There are many alternatives accessible today. Hence, the shoppers don't bother to be patient. Therefore, if your application takes a longer loading time, clients are indeed not waiting. Cli

News

WhatsApp New Feature Will let You Pin Your Chat

4 min read  

Mobile applications world is growing rapidly and technology evolving every day. This transformation is pushing the developers to add new attributes to the app either to ease the user or giving them something new to check out. Even the giant well-established app like social media apps Instagram, Face

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.