News

Why Snapchat's Redesign Won't Do Any Good & It Could Have Excelled

It’s time to buck up Snapchat.

Snapchat Redesign

Snap rolled out yet another design but the multimedia messaging app failed to attract users this time also. Snapchat had really a great time back in the year 2016, after that the app’s popularity gradually declined with no improvements even now. It all started with Snap CEO Evan Spiegel ignored users’ feedbacks, which over the time impacted the entire Snapchat user base. A recent study has shown 73% decline in user sentiment towards Snapchat

The change does not seem to do any good to Snapchat. The one prominent issue that is currently surfacing around Snapchat is the platform even today struggles to figure out what people really want. It should be a predictable app for the users that they could easily navigate and use than being another way around. There is a much better path for Snapchat but it requires to adjust its ego first to listen to whatever users say about the recent rollout.

Snapchat stat

Here is a preview of Snapchat’s past, present, and the future

September 2016 was the time for Snapchat to bloom on all its glory, get as many users as possible and be first among other rivals to be one favorite to the users. Back then it lacked some of the prominent features but that was not hampering its status much. The 2018 redesign provided two smart offerings. It added great navigation buttons and it made stories list sorted for users (algorithmically) in order help users see their friend’s stories first than anyone else's. 

But it offered a count of other problems too including piling up the inbox with recent stories, breaking auto-advance as well as pulling out creator from stories list. 

That made it clear that Snapchat is in no mood to entertain the feedbacks and it made the case worst for the multimedia messaging platform. The reviews went negative and the platform started decreasing gradually. 

In an attempt to make the things better for users especially iOS users, Snapchat has recently added some of the newer changes to the platforms. The redesign is an attempt to make things less confusing for the users. However, Snapchat has failed to discover the core problem yet again but made the discover screen more overwhelming for the users. 

Snapchat

While the redesign has contributed to making Snapchat as it used to be in earlier days, the problem that is still there is about the stories’ section that is dominated by users who post more often. Additionally, the auto advance is broken and that is again a problem. 

How Snapchat can solve the problem

In case Snapchat wants to fix all the problems, it is better to shift to a Hybrid design. Such a design would make the things uncluttered and would ensure that users see all their friend’s recent stories without any glitch in between. The multimedia messaging app could also try to offer more room to publishers so that they could invest in best content recommendation policy to allow more freedom to the users. 

Snapchat Q1 graph

One of the most important things to consider is to invest considerable time and effort in the beta testing that Snapchat must do prior to rolling out any of the changes. It is important to ensure too that it didn’t misstep. Snapchat can also think in the direction Instagram and Whatsapp have thought recently. Additionally, Twitter’s approach to product update looks great too particularly for the platform. 

Take the example of Facebook, it has survived by adding a set of changes gradually over the platform. Snapchat primarily calls it a camera company and that was fair to owing to its story feed that used to be prominent earlier. But now a number of platforms have already invested into the same. And, because of the similar reason, the company must invest in something very much innovative.  

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

How E-commerce App Can Increase Customer Lifetime Value

4 min read  

There are a number of metrics to judge and analyze an e-commerce business. You can look into bounce rates, conversion rates, and CTRs to gauge the performance of your business. But the most important of them all is the customer’s LTV or the Lifetime value.What is LTV of an App User and Why

News

Apple Plotting To Kill iTunes At WWDC 2019

4 min read  

The once very famous and widely used liberator of the music industry that has been serving us for 18 years, is going to shut down, the announcement of which will be made by Apple in the Worldwide Developers Conference 2019.iTunes was launched on 9th January, 2001 and was one of Steve Job’s

News

Elon Musk Deleted His Companies' Facebook Pages

4 min read  

This week Facebook was again in the news but for all the wrong reasons. Facebook allowing users’ private information to a British political consultancy’s use was really shady that outburst users to initiate the much-hyped #deletefacebook movement. Well, the movement is still gaining all

News

CCleaner Amends Its Policies Of Data Collection

4 min read  

Lately, data sharing by the websites has become one of the biggest bugbears. Now and then, there are concerns about data that is being gathered by the websites and apps. Many times, the users' data was found to be compromised by the companies for their own personal gains. Amid all this, CCleaner