It is the technical world you know. There was the data first then came the big data thereafter it was the turn for analytical data and who knows soon we will start working on smart data someday. The technical world can change more rapidly that the striking of the light. And, in case, you have an additional responsibility to nurture your business, things cannot be taken casually.Predictive analysis can be your partner along the journey to take your business to another level. And, that means it is important to know more and more about this element. So, let&rsquo;s have a look at what predictive analysis is all about?What is predictive analytics?Predictive analysis is all about data and getting benefit from the same by analyzing, structuring, and finding out new methodologies to gain business insights. Since the inception, businesses have kept producing large amounts of data. This data is important to mine to draw out a specific pattern so that business could follow the outcomes to provide more personalized business patterns. Following this analysis is important in order to generate more leads for the business.We are in a time where businesses produce 2.5 quintillions of data every single day. This huge amount of data is out of human capabilities and that is why we need powerful machines to not only to preserve the date but also to analyze the same in order to use the data in a better way.Think of it this way, using available data for designing, deploying and planning the marketing campaign is like having a superfabulous plan that guarantees you the best results.Being the branch of advanced analysis, predictive analytics can very much help in giving a picture of future prospect in the benefit of the business. And, the technique is a compilation of various other techniques including data mining, statistics, modeling, machine learning, and artificial intelligence (AI).Predictive analysis can easily take your social media business to a whole new horizon with a few efforts. Here is a detailed discussion on how your social media marketing business will get benefit from predictive analysis.Helps in targeted content distributionWhich type of content works better for your leads can easily be determined by predictive analysis. Additionally, content distribution for your social media campaigns would get much easier if you have the clear vision of what to follow next.Tailored content distribution system makes it easy to receive high visibility among the users, which, in turn, increase the probability of converting a potential customer into a sales conversion.Detailed lead scoringYour social media platform is your door to the world. And, that means your social media marketing strategy needs to be very much prominent when obtaining new customers. Additionally, the importance of lead scoring is again going to offer better insights to make your business collaborate with other entities in a meaningful way.Since leads have different background with their own specific needs in the minds, predictive analysis can very much help in providing the real insights. This way every single lead will be scored based on its potential to purchase.Cross-selling readinessPredictive analysis makes the data available for your social media marketing business in a way that it could help in upselling, cross-selling and even combining both the metrics to generate huge profits for the business. Additionally, the lifetime value of customers can also be predicted from his/her buying behavior to add more to the profit of the business.Lead segmentationLead segmentation can help to nurture the social media marketing business through well-curated campaign. Demographics and behavioral data can help in planning the strategy, which will further help to tailor the social media campaigns to move the process into the sales funnel for the best return. This gives the bigger picture of how the sales process can move further to get the best output.Now, Have a Look where Predictive Analysis Matters to your businessPredictive analysis is much like having the future analysis of your business while remaining in the present. It is a way for your business to see the future prospect and then plan the social media marketing strategy accordingly. Here is quick insight on why predictive analysis matters to your business.Increased ProductivityThe compiled data makes it possible for your business to be proactive and thrive successfully in the business. It offers solid proofs that help your business to grow further. So, technically, you need not depend on the traditional ways but on the well-analyzed algorithms to go further, this helps in increasing the productivity.Reducing the CostPredicting the new move to be taken by the company makes it easy for the businesses to spend on that cost only that will help the business to grow further. This way, you don&rsquo;t need to indulge in any of the methods that would incur additional cost, rather you will be working on the methods that will help to add to the business.Achieving&nbsp;Target with Fewer ResourcesPredictive analysis gives you the way to take your business further. And, thus you need not indulge in the process of hiring extra resources for the businesses to achieve the results. And, when you have the plan, you need not depend on additional things to get your results. You can start off the implementation easily.Optimizing the Marketing PlanMarketing campaigns can only be optimized when you have the insights of the predictive analysis and as the results are very much available to you, the benefit can easily be taken into the business that too by optimizing the resources in the favor of the business.The upshotAs described above, predictive analytics plays the key role in the success of the social media marketing campaigns. Such analysis not only integrates the business with better strategies but also bring more in terms of customer lifecycle to the business. However, predictive analysis needs strong analytical tools to predict the actual marketing trends that would benefit the business. It is important for you to have the whole understanding of the business. And, for the same, not only the present but also the past data matters to design the future framework of the business. After a complete analysis of the historical and behavioral data along with their models, you&rsquo;ll be able to use them in comparison to the data collected before to get the sales converted into the lead.&nbsp;At Last, predictive analytics allows you to make social media marketing campaign much more informed than before. But as with other parts of life, predictive analysis merely increases the likelihood of success and thus you need to be very much informed about every decision.