Facebook seems to be getting in more trouble with a new revelation of the company breaching the users’ privacy. The social media platform has secretly removed Mark Zuckerberg’s sent messages from the recipients’ inbox. Facebook accepted the accusation to Techcrunch and said it was done for security reasons. On Facebook, the message that you sent to others cannot be deleted from the recipient inbox by anyone except the recipient. However, Facebook has deleted CEO’S messages sent to former employees in a secretive manner. Facebook has removed some of the messages from the recipient's inboxes sent before 2014. There is no particular retention period on the Facebook chat messages. Users can access the messages sent until the year 2004. But in Zuckerberg’s case, Facebook intentionally pulled out the CEO’S reply from the message thread. Facebook never revealed the removal of those messages publically or informed the affected users. According to Facebook’s guidelines, the social networking site can't remove any chat message from the user's inbox until it violates certain community standards. The dubious step from Facebook might be an attempt to remove the messages that could hurt Facebook’s and Zuckerberg's reputation. Facebook CEO faced huge criticism after the revelation of his “they trust me, dumb fucks” reply when he hacked into a 19-year-old Facebook user’s email account. So, the move may be company’s prevention step from another embarrassing chat from getting leaked.On the message removal, Facebook said, after the Sony Pictures email was hacked in 2014, the platform made these changes for the corporate security. No Facebook user is allowed to delete the sent message from the recipient's inbox, however, the company has made an exception for Mark Zuckerberg. First Cambridge Analytical data leak revelation and now the message removal is making the situation worse for Facebook. Recently, Facebook has made changes in the process of granting access to the third party apps that affected Tinder, the dating app. It seems like everything is going against people’s most lovable social media platform. Now, it's become too hard for the user’s to trust Facebook for the data privacy and more people are turning to be a part of  #deletefacbook campaign. 
