Partnership blooming between Nintendo & CyberAgent
Since Nintendo announced the partnership with CyberAgent, the profit for the latter has been seen soaring many points. Since November 2013, the profit shares for CyberAgent are increasing as much as 16 percent in the early trade. As per the deal between the two gaming giants, Nintendo will have a 5 percent stake in subsidiary Cygames Inc. for an amount that was not disclosed by the firm. After the announcement, Nintendo’s existing partner, DeNA. co’s shares fall heavily with a 5.7 percent decrease.
“Cygames is more international, more profitable and solely focused on mobile game development than DeNA,” said Serkan Toto, who is the founder of the Tokyo-based mobile games consultancy Kantan Games Inc. “I had previously expected smartphone games to become one of our business pillars, but that’s still an on-going issue,” says Kimishima, the prominent businessman and the president of Nintendo. Talking more about the present condition, Nintendo president said the three years of friendship with DeNA has not delivered as much as expected from the company.
In its partnership with Dena, Nintendo has released three mobile games jointly including Animal Crossing: Pocket Camp, Super Mario Run, and Fire Emblem Heroes that offered mixed results. And, this could be one of the possible concerns for the company to join hands with another brand to get into a new venture. With Cygames, Nintendo will work and release a new role-playing title called Dragalia Lost. For the initial release, the game will be made available in Taiwan, Japan, Hong Kong, and Macau.
The move is going to be a shot in the arm for the Cygames, which is Japan’s one of the influential yet controversial mobile game developing company. The company generally opts for aggressive tactics for monetizing the games that give it the major push to remain in the industry with some of the big mobile game leaders that are already leading. For Nintendo, the pact is going to be one prominent blow into the mobile gaming after lagging behind majorly in the sector for quite some time now. Cygames shares have been improving in the similar sector and thus this partnership between the two giants could turn the tables for both of the gaming giants.
How much this partnership is going to blossom will only be analyzed after the very first mobile game from both of these companies will be revealed in a few month’s time.
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