The First Eminem AR Show Kicks Off At Coachella - MobileAppDaily
Augmented Reality

The First Eminem AR Show Kicks Off At Coachella

Huge Eminem was taking down the buildings and helicopters at Coachella.

https://dk2dyle8k4h9a.cloudfront.net/The First Eminem AR Show Kicks Off At Coachella

Eminem, the US pop start and 15-time Grammy winner proven that the technology can be embraced to enjoy music concerts. Last night at Coachella, the musician showcases his recently launched Eminem AR app. Using the AR technology, the app enhances the experiences of the music lovers at the live music concerts. The app was developed by Drive studios and on Monday night it shows the glimpse of the Marshall's upcoming AR music tours across the US and Europe. 

While most of the musicians shown their rage and disappointment against the cellphones in the concerts, the rap god, and his team perceives it differently. There is no doubt that the fans are going to hold their phone up in the air for recording at the shows. Using this as critical approach the Paul Rosenberg, Def Jam chief executive and also Eminem's manager with the help of a multimedia production shop from LA changed the way fans perceive the gigs. 

 

Video Source: TechCrunch

At Coachella set, the AR experience via the Eminem Apps made people face the giant Eminem battling the helicopters, a meat cleaver attack on the crowd and bomb blast from the dropping missiles. Meanwhile, Marshall was performing at the stage and let it all go at the moment. While holding the phone the fans were able to experience the VR affects via the AR app at Coachella. 

“We figured if the phones are going to be there [at concerts] and people are going to be putting them up in the air and looking at them anyway why don’t we provide a way to maybe change the way they’re perceiving the show”, said Rosenberg. Based on the information mentioned on the Eminem's official website the AR effects in the concerts are geotagged and time-snapped. This means the fans within the limited yards from the stage will be able to experience the AR activities. Coachella show was just to drop a teaser about what’s going to happen in Eminem’s upcoming tour and the AR effects will be visible in the initial six songs of the concerts. 

 

Video Source: TechCrunch

In addition, the AR app also comprises an ‘AR Anywhere’ option that opens the portal to Shaddy’s world. Once you choose the option it will open and AR portal to the Eminem's place. On the contrary, many artists are against the use of screens at gigs and asking to ban it. However, Eminem is completely accepting the smartphones, moreover, he integrating them to enrich the show experience for the fans.  

Download The Eminem App for iOS and Android

Vikram Khajuria
Written By
Vikram Khajuria

Jack of all trades. Covering the journalism field, Vikram writes at MobileAppDaily and keeps surfing the trends to understand tech and inventions better. Don’t forget his driving skills, he is a professional car rallyist. Life has just got better. Breathe it!!

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Augmented Reality

Sponsored 3D World Lenses Launched by Snapchat

James Lawson 4 min read  

Snapchat opened 3D world lenses an augmented reality feature for the brands. At Advertising week New York, Snapchat along with its launch partners Warner Bros and Bud Light announced the availability of new advertising tool. These two brands Warner Bros and Bud Light are perceiving this launch and t

Augmented Reality

AR App 'Magic Sudoku' Solves Puzzles using iPhone Camera

Joshua Anderson 4 min read  

With the introduction of iOS 11, users have got ample of new AR apps to explore. One such app is ‘Magic Sudoku’ which enhance one’s ability to solve even the most difficult puzzle by using Apple ARKIT. All that is needed to do by a user is to focus the phone’s camera on the p

Augmented Reality

An iOS App Helps in Buying the Custom-made Glasses Using Augmented Reality

Joshua Anderson 4 min read  

Now, you can get custom made-3D glasses by an augmented reality app Topology Eyewear. This iOS app allows you to get the glasses which are symmetrical to your face by face scanning technology. It takes account of facial factors like the nose, ears that are necessary to make custom fit glasses.{I

Augmented Reality

BBC's First AR App To Offer Historical Treasures To Users

Neha Baluni 4 min read  

BBC has already attained success with its VR based applications and now it is all set to roll out exceptional apps based on Artificial Intelligence. In order to make its first foray into the AR domain, BBC is planning to give a glimpse of historical treasures with the application. The app features t