Google's Journey to Transport Mobile Web with AMP - Update

Google Secretly Announces Plans To Make Over The Internet With AMP

Is Google improving the web with AMP?

google published date 9th March, 2018 Neha Baluni

google technology

Google is one such organization that is continually working on improving the web experience for its audiences in the global arena. And, we being the prominent Google fans keep our readers updated with every latest happening. Among a number of projects that the giant is currently working on, one prominent is its plan to adopt technology inspired by its AMP or Accelerated Mobile Pages framework. The giant search engine announced it through an official blog post.

Practically, this would mean that any webpage could gain benefits similar to AMP that would include, distribution on multiple platforms and near-instantaneous loading. That a bit dense to understand! Let me break the technicalities for you. In case Google remains successful in convincing the authorities to adopt its Accelerated Mobile Pages technology, the web pages will become as fast and portable as AMP pages. This will also change the future scenario of how Google and web will interact further.

AMP pages are much faster and react immediately to user’s queries meaning they load as soon as a link is tapped by the users. Designed specifically with the condensed version of HTML, AMP Pages have the ability to load much earlier than any other web page. In case, web pages get similar functionalities, they will be equally responsive to a user’s query just like a page having AMP functionality.

While the attempt may seem a celebrated one for Google and users alike, the developers and web publishers are not very much in the favor of offering so much control to the giant’s hands. This may lead to the monopoly of the giant search engine much more than the shares it holds today. And, this is the similar concern for the developers and a few publishers.

Well, the impressive news about AMP is that it can serve a page from any caching server when you publish a webpage. And, the instant loading of these pages is possible only because they remain preloaded in the background and thus they can instantly serve to the query of the users as soon as the request is sent. Additionally, the users coming on the pages are not counted as visitors and thus they are not served with cookies from the publishers. Meanwhile, Google is obviously going to continue the development of AMP and promote its usages further. But to supplement its quick growth, the giant is proposing to make it a technology for the web pages alike.

Neha Baluni

Neha Baluni

Being a Senior Technical Writer at MobileAppDaily, Neha Baluni loves jotting down her piece of opinion for the advancing technology in mobile app world. Having a journalism background, she is a writer by day and a reader by night. Her passion for writing covers different categories of technical and non-technical genre. In addition to writing, Neha loves traveling a lot.

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