Google's Journey to Transport Mobile Web with AMP - Update
technology

Google Secretly Announces Plans To Make Over The Internet With AMP

Is Google improving the web with AMP?

Google Secretly Announces Plans To Make Over The Internet With AMP

Google is one such organization that is continually working on improving the web experience for its audiences in the global arena. And, we being the prominent Google fans keep our readers updated with every latest happening. Among a number of projects that the giant is currently working on, one prominent is its plan to adopt technology inspired by its AMP or Accelerated Mobile Pages framework. The giant search engine announced it through an official blog post.

Practically, this would mean that any webpage could gain benefits similar to AMP that would include, distribution on multiple platforms and near-instantaneous loading. That a bit dense to understand! Let me break the technicalities for you. In case Google remains successful in convincing the authorities to adopt its Accelerated Mobile Pages technology, the web pages will become as fast and portable as AMP pages. This will also change the future scenario of how Google and web will interact further.

AMP pages are much faster and react immediately to user’s queries meaning they load as soon as a link is tapped by the users. Designed specifically with the condensed version of HTML, AMP Pages have the ability to load much earlier than any other web page. In case, web pages get similar functionalities, they will be equally responsive to a user’s query just like a page having AMP functionality.

While the attempt may seem a celebrated one for Google and users alike, the developers and web publishers are not very much in the favor of offering so much control to the giant’s hands. This may lead to the monopoly of the giant search engine much more than the shares it holds today. And, this is the similar concern for the developers and a few publishers.

Well, the impressive news about AMP is that it can serve a page from any caching server when you publish a webpage. And, the instant loading of these pages is possible only because they remain preloaded in the background and thus they can instantly serve to the query of the users as soon as the request is sent. Additionally, the users coming on the pages are not counted as visitors and thus they are not served with cookies from the publishers. Meanwhile, Google is obviously going to continue the development of AMP and promote its usages further. But to supplement its quick growth, the giant is proposing to make it a technology for the web pages alike.

MAD Team
Written By

MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
technology

Gmail's New Features That You Should Be Using For Improved Productivity

MAD Team 4 min read  

In April, Google dropped the new version of Gmail and added some of the new features to it. However, most of us are still unaware of these new additions that could help a lot.  Google requires the users to switch to the updated Gmail for availing the new features. Unfortunately, many of us beli

technology

GIMP Photo Editor: Fine-Tune Your Images Like Never Before

MAD Team 2 min read  

The craze that started with Adobe Photoshop has now reached to GIMP- GNU Image Manipulation Program. The image editor is more impressive than its counterparts in the similar series. Before I start previewing GIMP, the popular open-source photo editor features, here are the pros and the cons of this

technology

Google Accepts It Records The Users' Location History Even When It's Turned Off

MAD Team 4 min read  

Earlier this week, AP (Associated Press) shared a report in which it revealed that Google tracks the user’s location history even when it is turned off. According to the report, Google Apps and Websites continue to record the location where users go even after the user opted to turn it off. Ac

technology

Google Announced New Policies For US Election Ad Transparency

MAD Team 4 min read  

The 2016 US election saw some major uproar from the government, as well as from country people about the certain involvement of the foreign agency in swaying the votes toward current President, Donald Trump. In the October’s Congressional hearings, along with Facebook and Twitter, Goo