Users will have access to the LP content they have paid for in the past
Apple is ceasing the submissions for its lesser-known service iTunes LP after March 2018. The LPs are the additional service from the company that offers iTunes users extra elements like videos, tracks and liner notes while purchasing an album. Apple won't be taking any submissions from the music producers or labels for the iTunes LP from next month.
The news was first revealed by Metro, a website from the UK claiming that it has the email sent by Apple to the music producers. In the mail, Apple asked the producers not to apply for the iTunes LP submissions anymore. Later, Apple confirmed the iTunes LP submission’s end. The company mentioned that it won't be taking any submissions for iTunes LP after March 2018. And the currently available LPs will be slowly removed from iTunes later this year. However, iTunes users still have access to the LP content they have paid for previously while purchasing an album via iTunes Match.
“Apple will no longer accept new submissions of iTunes LPs after March 2018“, Apple wrote in the mail titled “The End of iTunes LPs”. “Existing LPs will be deprecated from the store during the remainder of 2018. Customers who have previously purchased an album containing an iTunes LP will still be able to download the additional content using iTunes Match”. This means in case you have bought an album with the additional LP content, then you don't have to worry, you can download it anytime, it won't be going anywhere. Although, you will not be able to see any new LPs in the iTunes in the coming time.
The iTunes LP was launched back in 2009 by Apple that allows the labels and musicians to give extra materials to the users. This helped the producers to promote their album by alluring the music lovers with a pack containing additional element. Considering the iTunes LP’s lesser popularity and negligible contribution to Apple’s revenue, the step wasn't unexpected.