YouTube Show More Promotional Prompts & Ads on Music Videos
google

Get Prepared To Encounter More Ads On YouTube

YouTube has innovative tricks up its sleeves

https://dk2dyle8k4h9a.cloudfront.net/Get Prepared To Encounter More Ads On YouTube

It all started after a YouTube spokesperson revealed about YouTube’s new strategy of adding a bunch of ads in between the music videos by quoting, Our top priority at YouTube is to deliver a great user experience and that includes ensuring users do not encounter excessive ad loads. We do not seek to specifically increase ad loads across YouTube. For a specific subset of users who use YouTube like a paid music service today – and would benefit most from additional features – we may show more ads or promotional prompts to upsell to our paid service.

For the past few years YouTube is working on the plans to launch a service that could rival with Spotify in the near future. However, YouTube’s live streaming is already a happening feature among the users. As a result of which the video-sharing website is already making huge profits from the users. Youtube has planned the launch of the service by setting a combination of YouTube Red & Google Play Music into one. And, to prompt users to push them towards using these services, YouTube is making innovative marketing campaigns.

YouTube’s Global head of music Lyor Cohen has revealed futuristic plans with this new attempt from the company. These ads campaigns are believed to generate huge revenue for YouTube’s global business if the leader’s statement is believed to be true. As soon as the services will be rolled out, the company will begin pushing more ads to users especially to those who listen to music for long hours. Describing his vision of adding more ads in the channel, the global head also claimed that many of the users do not like it when a series of ads appear after and before any given song. However, Cohen is right but his claims seem to be a part of some bigger strategy in order to push users to opt for premium services.

Signing up for these premium services will do away the ads for the users and will allow them to stream music in an ad-free manner. This new premium service will not only remove the ads for the users but will also allow them access to the premium content. In the past, YouTube has introduced a number of services among which adding video sharing and chatting option to the YouTube app was immensely successful.

As per the present scenario the video-sharing channel has a lot of potential users who can become its subscribers. As the count of potential users will increase, YouTube could soon become a channel that could completely rival Spotify to gain major profit shares.  

Neha Baluni
Written By
Neha Baluni

Being a Senior Technical Writer at MobileAppDaily, Neha Baluni loves jotting down her piece of opinion for the advancing technology in mobile app world. Having a journalism background, she is a writer by day and a reader by night. Her passion for writing covers different categories of technical and non-technical genre. In addition to writing, Neha loves traveling a lot.

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
google

Google Accidentally Reveals A New Feature of Pixel 3

Vikram Khajuria 4 min read  

Well before the expected launch of Pixel 3 in October, Google has accidentally revealed. In one of the pictures posted by XDA Forums’ member meraz9000, Apple-like ‘notch’ at the top of the phone can easily be seen. The XDA developer grabbed a prototype of Pixel 3 XL which was confi

google

Let The Gmail Write Emails For You

Vikram Khajuria 4 min read  

The Applications of artificial intelligence is on a constant rise and one of it got highlighted in the Google’s annual conference. The new announcement was “Smart Compose” for Google’s email service, Gmail. Google says this element will help the user to spare time on redundan

google

No More Data Wastage With Google

Joshua Anderson 4 min read  

Termed as “Datally”, Google’s new Android application is here to help people manage their data wastage, which is a major concern for the users today. The all new Android application helps you understand where your data is going, how much you are using, and how much data is getting

google

Google Phone App Now Able To Transcripts Voice Calls On T-Mobile

Akash Singh Chauhan 4 min read  

Google made voice call listening less of a hassle for T-mobile users in the USA with its latest update. The company pushed a visual voicemail feature to the Google app for Pixel and Nexus users with T-Mobile in the USA. Google pushed a new update for its app available for Pixel and Nexus users to de