News

WhatsApp's Peer-To-Peer Payments Launched in Beta In India

Is WhatsApp Up To Penetrate Paytm's Market?

payment feature

It’s been more than a year since WhatsApp has announced an innovative feature to be integrated into its platform. The instant messaging platform has been planning to integrate peer-to-peer payment system over its platform for more than a year and it has now begun testing the very innovative payment feature for Indian clients for now. The feature will allow people to send money to other WhatsApp users, excluding merchant account. Currently, the feature has been rolled out in beta but there was no public announcement made for the same as the feature is not widely available for now.

The company has been working on a support payment feature and would take benefit of UPI (Unified Payment Interface) and support from a number of Indian banks including HDFC, ICICI, Axis and many more. The initiative was confirmed after a screenshot leak a few weeks later. The news got public after the tweet from WABetaInfo, which gives us the first real look of what the service would look like on the screen.

payment feature

The functionality is live for beta testers. And, those who have the access to this new functionality will see an additional payment feature in their WhatsApp menu settings.

Users will have to configure the feature by verifying their number via SMS or by choosing a bank. Then from the main interface where users get the option of sharing the photo, video, file, contact and the location, they will get the option of sending the payment as well.

WhatsApp has already received the approval from the Indian government to integrate the UPI to it’s messaging service July last year only to implement the payment module. The integration has put WhatsApp in direct competition with a number of platforms including Tez from Google, Tencent-backed Hike and a few renowned digital wallet platforms such as Paytm that have their own payment modules.

WhatsApp’s support for payment is highly anticipated as the platform is already popular among the users worldwide. India is the potential market for WhatsApp having 200 million active users and the count is enriching every day. The anticipation for WhatsApp to dominate Indian P2P market is strong with the fact that the country has a million users who can contribute to the success of this recent payment module added to WhatsApp.

WhatsApp is planning to make the feature available for users after the beta version becomes successful. As soon as the beta testing phase will complete, the messaging giant will roll out the feature to make it available to all the users alike.  

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

How to Use Sky Filters on Snapchat for More Engaging Snaps?

4 min read  

Snapchat has come up with the new feature ‘Sky Changing Filter’ which is gathering users’ attention and spreading fun among them. This tool is able to transform a boring and simple snap into a stylish and interesting one. Some new set of sky filters are added to the app which has e

News

Cambridge University And Babbel App Come Together For English Test

4 min read  

The Germany based language-learning mobile app maker, Babbel teamed up with the Cambridge University’s English language certification stream. Babbel, which also holds the position of the highest grossing app maker in mobile language-learning sector started a campaign with the Cambridge Univers

News

Fintech Start-up B-Social Raises £3.2 Million Investment

2 min read  

B-Social, a London-based banking app startup that has created a ‘social finance’ app and offers a beta debit Mastercard, has successfully secured £3.2 million through its latest seed funding round.Founded in 2016, B-Social is currently applying to Prudential Regulation Authorit

News

How Social Media Apps Can Help During Tragedy

4 min read  

Gone are the days of one-way communication where only news sources had the events list of the world. Social Media has become a powerful tool of communication of both good and bad news, millions of those in need of help are voicing their pleas through the latest networking apps. Lets us look at some

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.