Snapchat Adding Live Feature To The App
Social Media

Snapchat Finally Getting Live Video Feature, But It's Not For You

Snapchat live streaming option will be available from Feb 10, but not for the users

https://dk2dyle8k4h9a.cloudfront.net/Snapchat Finally Getting Live Video Feature, But It\'s Not For You

Snapchat, one of the social media sharing hubs just added a new feature to its app. The latest addition adds the capability of live streaming the video over the platform, but unfortunately, you won't be able to use it. The company will be integrating live option in the app but just for its publishing partners, not for the users.

According to the reports, initially, NBC will be the first one to leverage the live option in the app’s Discover section. The broadcasting service will use the new feature to deliver live coverage from the Winter Olympics, kicking off from next week in South Korea. The live videos from NBC will be available in the Discover section of the app. The videos will be similar to media company’s channel coverage, but shorter in length ranging from four to six minutes. The live coverage will automatically show up in the section when NBC hit live Winter Olympics coverage.

This means you won't get to enjoy the whole Olympics on your phone as a better alternative to the TV. It will be just pieces, so you will get regular update from the games while scrolling through the Snapchat. Considering the NBC highly protective behaviors about its video rights the move is quite surprising. This is the first time the channel will be sharing live coverage with any other platform that is not owned by it. As a part of the Winter Olympics promotion, NBC will also be sharing the event highlights using others features like stories.

NBC Universal has invested $500 million in the Snap last year when the company announced to the public. This gave NBC a right and advantage of using the social media platform for the promotion and sharing live coverage with the Snapchat users. However, the latest addition to the Snapchat confirms that more publishers will be coming with their live content in the future.

However, the videos from NBC will be available only for the duration they were delivered live. Once the video ended it will be deleted instantly, you need to be quick to experience the Snapchat’s first live video streaming. The first live coverage will hit the Snapchat's Discover section on Feb 10.

Akash Singh Chauhan
Written By Akash Singh Chauhan

Akash Singh Chauhan is a senior writer at MobileAppDaily and he mainly covers all the latest happenings and tweaks in mobile app technology. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Along with any tech news he also never misses a single episode of ‘Dragon Ball’.

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Social Media

Twitter and Other Companies Cost $5.3 for Unprotected Measures to User

James Lawson 4 min read  

Digital technology is changing the world very fastly that we live in undoubtedly. Smartphones with Intellectual and useful mobile apps became an integral part of our life. We rely on these applications and share our all details in order to get beneficial assistance. But are these details and informa

Social Media

Facebook Secretly Testing a Group Video App Named Bonfire

Joshua Anderson 4 min read  

Social media mobile apps are continuously in a fight to provide users more interesting time to spend features. Facebook is constantly working on new projects to amaze the users by providing them they something addictive. There is a news the social media giant is secretly working on group video chat

Social Media

VSCO

Ariana Johnson 4 min read  

The leading photo-sharing app, Instagram is getting a tough competition from non-other than VSCO app (Visual Supply Company), the photography app for iOS & Android. The company has announced the launch of a feature for private messages so that people could interact more frequently on its network

Social Media

Is Facebook Planning to Manufacture a Smartphone? New patent Reveals Modular device Blueprints

Ariana Johnson 4 min read  

Facebook recently crossed 2 billion monthly users and continuing the ruler among the social media platforms. The social media giant is exploring many other fields to entertain the users and can be seen by its actions. A month back the company revealed its new app project based on group video chat na