Is Google up to cutting down Publisher's Ad Profit Share?
technology

Google's Chrome Prepares for Ad Blocking Crackdown

Google Eradicating Ads That it Considers Annoying

Google\'s Chrome Prepares for Ad Blocking Crackdown

In its attempt to make browsing experience much more compelling for the users, Google is all set to use its Chrome browser to eliminate ads that seem annoying. With this move, the ads that appear detrimental while browsing websites on Chrome will not appear anymore to harm user’s experience. This is sure to add more credibility to the users’ browsing experience.

A move similar to this was taken by the giant for the very first time in June last year. The aim was to eradicate the ads that autoplay in user’s browser. Such an experience is really an annoying one and Google’s move seem to be one exceptional in this regards. As the giant has already mentioned, Chrome will start blocking such ads, the move seems one welcoming to the users.

With the ad-blocking attempt, Google is also planning to add revenue for its browser given the fact that Google is also convincing people to turn off their ad-blocking software. Such software are actually the add-ons to browsers, which deprive publishers & Google of revenue by avoiding ads to display on users’ screen. Google’s vice-president expressed similar thoughts by quoting, “filtering out disruptive ad experiences.” in a blog post.

There is no doubt that Google dominates the online-advertising market followed by Facebook that also influences the advertising market. However, when it comes to online search, Google leads the market with Chrome being the most popular browser across the web having a rough 60 percent of the total market share. This could mean that Google is planning to add more value to its already increasing percentage of online advertising share.

This initiative from Google includes focusing on 12 different ad formats. These ad formats have already been criticized by a group named “Coalition for Better Ads”, whose members are none other than Google, Facebook, News Media Alliance and News Corp. The attempt is not only limited to blocking the ads, it also includes avoiding pop-ups and larger banners that surprisingly appear on user’s screens with bright backgrounds.

The Chrome users will get a notification whenever any ad from their screens will be blocked. They will be given an option to opt-in for viewing the ads if they feel like. Meanwhile, any dispute related to the ad-blocking will be handled by the coalition and not by Google. This attempt from Google is sure to win over the users’ hearts.

MAD Team
Written By

MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
technology

Android Q: Dark Mode Along With Other New Features

MAD Team 4 min read  

While many of us are still waiting for our smartphones to be hit by Android Pie, which was announced on August 6, 2018, Google is already working on Android Q, the next version of the popular OS.The release of Android Q is surrounded by mysteries and questions such as, ‘What could Google p

technology

Your Phone Shares Everything About You With Google And Phone Apps

MAD Team 4 min read  

Technology has taken a shape of a roaring wave that is full of changes and surprising facts. Smartphones are above and beyond games and texting. Your Android smartphone does wonders which we as users don’t even know. Yes, your phone can reveal a lot about your real-world life.{IRP}What

technology

YouTube Added HDR Video Support For iPhone Users

MAD Team 4 min read  

YouTube is rolling out an innovative change after which the quality of the videos will tremendously improve for the iPhone users. The HDR or high dynamic range video support is all set to backup videos for the iPhone X, 8 and 8 Plus users. And, for the iPad pro users, the display has been made brigh

technology

OneLogin, A New Service To Help Balance Security And Productivity

MAD Team 4 min read  

Adapting to the digital age isn't always the most intuitive thing. Leading customers into a new, digital system is a difficulty on its own. But the task of pairing the things with infrastructural changes can feel an overwhelming one.Looking for a way to make this process easier can also be i