Is Google up to cutting down Publisher's Ad Profit Share?
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Google's Chrome Prepares for Ad Blocking Crackdown

Google Eradicating Ads That it Considers Annoying

https://dk2dyle8k4h9a.cloudfront.net/Google\'s Chrome Prepares for Ad Blocking Crackdown

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Updated On
February 15, 2018 08:52 AM
4 min read

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In its attempt to make browsing experience much more compelling for the users, Google is all set to use its Chrome browser to eliminate ads that seem annoying. With this move, the ads that appear detrimental while browsing websites on Chrome will not appear anymore to harm user’s experience. This is sure to add more credibility to the users’ browsing experience.

A move similar to this was taken by the giant for the very first time in June last year. The aim was to eradicate the ads that autoplay in user’s browser. Such an experience is really an annoying one and Google’s move seem to be one exceptional in this regards. As the giant has already mentioned, Chrome will start blocking such ads, the move seems one welcoming to the users.

With the ad-blocking attempt, Google is also planning to add revenue for its browser given the fact that Google is also convincing people to turn off their ad-blocking software. Such software are actually the add-ons to browsers, which deprive publishers & Google of revenue by avoiding ads to display on users’ screen. Google’s vice-president expressed similar thoughts by quoting, “filtering out disruptive ad experiences.” in a blog post.

There is no doubt that Google dominates the online-advertising market followed by Facebook that also influences the advertising market. However, when it comes to online search, Google leads the market with Chrome being the most popular browser across the web having a rough 60 percent of the total market share. This could mean that Google is planning to add more value to its already increasing percentage of online advertising share.

This initiative from Google includes focusing on 12 different ad formats. These ad formats have already been criticized by a group named “Coalition for Better Ads”, whose members are none other than Google, Facebook, News Media Alliance and News Corp. The attempt is not only limited to blocking the ads, it also includes avoiding pop-ups and larger banners that surprisingly appear on user’s screens with bright backgrounds.

The Chrome users will get a notification whenever any ad from their screens will be blocked. They will be given an option to opt-in for viewing the ads if they feel like. Meanwhile, any dispute related to the ad-blocking will be handled by the coalition and not by Google. This attempt from Google is sure to win over the users’ hearts.

Neha Baluni
Written By
Neha Baluni

Being a Senior Technical Writer at MobileAppDaily, Neha Baluni loves jotting down her piece of opinion for the advancing technology in mobile app world. Having a journalism background, she is a writer by day and a reader by night. Her passion for writing covers different categories of technical and non-technical genre. In addition to writing, Neha loves traveling a lot.

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