California Court wants Tinder to Stop Discrimination
Social Media

Tinder Is Accused of Age Discrimination For Its 30 Year Age Pricing Module

Tinder Plus subscription discriminates among users on age basis, says the US court

https://dk2dyle8k4h9a.cloudfront.net/Tinder Is Accused of Age Discrimination For Its 30 Year Age Pricing Module

Tinder, the popular dating app which is known for getting people together is accused of engaging in age discrimination move. Allan Candelore, a Tinder user from California filed a lawsuit against the dating app for being discriminative on the age basis. According to him, the app charges $19.99 to 30 above and $9.99 from below 30 which isn't fair. It seems like the company has to change its key monetization strategy as a California appeals court found Tinder guilty.

In February 2016, Candelore sued the company for involving in illegal age discrimination activity by charging its users differently on the basis of age. He said the app charge $19.99 for the users aged above 30 and just $9.99 or $14,99 on monthly subscription from the 30 below users. This makes Tinder violating the two California laws, the Unruh Civil Rights Act (says, “equal access to public accommodations and prohibits discrimination by business establishments.") and the Unfair Competition Law. Tinder charges for its premium subscription called Tinder Plus, which offers additional features like ‘Super Likes’ that increases the chances of getting a response from fellow daters.

After getting sued by a user the Tinder-co founder, Sean Rad said, “Our intent is to provide a discount for our younger users”. He explained that the company didn't want to discriminate rather worked to provide cheap service for the ‘budget-constrained’ users. Surprisingly, a lower court was agreed with the Rad’s statement and let the Tinder go without any accusation. However, a California appeals court has just reversed the lower court’s decision with a lengthy statement.

“We conclude the discriminatory pricing model, as alleged, violates the Unruh Act and the UCL to the extent it employs an arbitrary, class-based, generalization about older users’ incomes as a basis for charging them more than younger users. Because nothing in the complaint suggests there is a strong public policy that justifies the alleged discriminatory pricing, the trial court erred in sustaining the demurrer.” wrote Judge Brian Currey in the appeal ruling document. He finally concluded his statement with a Tinder joke by saying,” Accordingly, we swipe left, and reverse” the Tinder Plus pricing. For now, it is quite unclear how this decision will affect the Tinder Plus pricing module in the coming time.

Akash Singh Chauhan
Written By Akash Singh Chauhan

Akash Singh Chauhan is a senior writer at MobileAppDaily and he mainly covers all the latest happenings and tweaks in mobile app technology. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Along with any tech news he also never misses a single episode of ‘Dragon Ball’.

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Social Media

WhatsApp Update: More Power To Group Admins On Chat Convos

Neha Baluni 4 min read  

With WhatsApp, one thing is for sure, it has powered chats like never before and the best thing about this messaging giant is that it keeps rolling out changes to delight users every now and then. We have kept you updated on every slightest WhatsApp chat feature and this time the exclusive reports a

Social Media

All You Need To Know About Snapchat's New Spectacles

Vikram Khajuria 4 min read  

Snapchat has launched the second variant of its V series Spectacles. After making its debut in fall of 2016, Snapchat’s Spectacles has come a long way. The new offering is named as V2 with a price tag of $150. As compared to the previous model, the new spectacles have been tweaked smartly to o

Social Media

Is Facebook Planning to Manufacture a Smartphone? New patent Reveals Modular device Blueprints

Ariana Johnson 4 min read  

Facebook recently crossed 2 billion monthly users and continuing the ruler among the social media platforms. The social media giant is exploring many other fields to entertain the users and can be seen by its actions. A month back the company revealed its new app project based on group video chat na

Social Media

Facebook Brings On New Dating App Feature For The Users

Vikram Khajuria 4 min read  

Now finding love will not be that difficult. If you are a Facebook user, soon you will be introduced to a feature that will let you find love online. In the annual two-day event where developers came together to explore the future of technology, Facebook highlighted a number of tools and initiatives