Why AR & VR Are Becoming The Best Spice In Food Industry
technology

How AR and VR Will Reinvent The Food Industry

Whether it's prepping up your employees for their future roles or pruning undesirable presentation, AR and VR is trending on every major menu

https://dk2dyle8k4h9a.cloudfront.net/How AR and VR Will Reinvent The Food Industry

Augmented Reality and Virtual Reality are probably like the new band on the block that everyone either wants to make money off or enjoy their gift; in this case, their services. But who would've thought that Virtual and Augmented Reality would swoon our taste buds too? Although the cost of development is still high, the returns are worth the investment; especially with regard to human resources, customer experiences and food products. As a bonus to these returns, AR/VR offers marketers the magic trick of virtual marketing that can revamp digital interaction of consumers into real action.     

No food product or dining experience can be augmented to its true potential if its creators aren’t trained well to deliver this potential. Solving this very issue, Augmented Reality and Virtual Reality technology has opened new doors to deliver expertise by bridging the gap between low-end mass training and selective employee focused training. The door unlocked by Virtual reality has presented employees a virtual environment of their would-be job which preps them for their future roles. These VR teachings cover all measures of responsibilities, from managing Walmart’s holiday rush to cooking noodles at Honeygrow to perfecting the espresso pull. As a result, not only will the employees get more advanced and diverse training, but also allow companies to hire a more diverse range of employees catering to different needs.

food with AR & VR

Speaking of needs, an industry such as the food industry depends on customer experience to a great extent and this experience was yet limited in the visual sense. Changing that, the food industry is employing the visual tools of Augmented Reality and Virtual Reality technology is being employed to enhance customer experience too. Examples include “Boursin Sensorium”, a CGI-based VR experience that coupled motion (through moving chairs), aroma and delicacies of Boursin cheese. Breweries and bars are employing the technology to augment the experience of fine alcohol with Virtual Reality experiences such as showcasing the behind-the-scenes making process, using coordinated AR/VR footage to complement the taste of its beer or even letting diners go skydiving in Samsung Gear VR. The technology has also bridged the generation gap with Millennials who view check-ins and social media announcements of their posh restaurant visit a key aspect of their curated social identities.

These augmented experiences or products can never escalate to their true potential if they aren’t showcased equally well and in this digital age of social media, marketing is a must. Luckily AR/VR technology has answers for this problem too and from Remy Martin to Coca-Cola, everybody is integrating the AR/VR magic into their marketing strategies. No wonder you can hear your friends in NYC talking about the soft drink brand and it's Christmas magic campaign that gave users the opportunity to see virtual Santa and hidden scenes across branded bus stops in NYC. In today’s age where content is king, Virtual reality has empowered marketers to augment their content beyond physical space. The marketers are indulging in this practice not simply to attract potential buyers but to educate consumers on the nutritional value of their food. Yes, even broccoli can now be made appealing to kids.

Meenal Vashistha
Written By
Meenal Vashistha

Meenal currently works as a writer for Mobile App Daily. In the course of past five years, she's dabbled her way through Entertainment, Lifestyle, Automobiles only to find her one true love- technology. She uses all this information to help people she meets while traveling the globe. While a woman of few words, she can write blogs on anything endlessly.

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
technology

How Technology Can Help You Manage Compliance Better

Vikram Khajuria 2 min read  

Whether your operations rely on machine learning, Big Data, or artificial intelligence (AI), it is critical to streamlining your information security monitoring efforts. Having a strong cybersecurity risk mitigation program that is built upon regulatory compliance will help to keep your organization

technology

Get Your Lost Data Restored With EaseUS Free Data Recovery Wizard

Akash Singh Chauhan 4 min read  

EaseUS free Data recovery is so far the top most used software when it comes to retrieving lost data, be it in PC, hard drive, SD card, CF card, iPod, memory card, Mac desktop or Mac notebook. it is always 100% safe to use this software for your company or individual use. Just three steps and your d

technology

Microsoft Just Stepped Into The Future Of AI By Designing New Chip For it

Eric Jones 4 min read  

Technology is evolving every day and tech giants are working day and night to give the world something innovative. Tech companies believe that AI is the next big thing that will entirely change the people's lives and will affect everything profoundly. All the big fishes in the tech world are bus

technology

Microsoft Introduces a New App For Developers to Test iOS and Android Apps

Eric Jones 4 min read  

Looks like Microsoft have been working a lot to give App developers some important products and tools. The company is pulling out it cards app world one by one revealing new apps and tools. Microsoft introduces an application that will help the developers to test iOS and Android Mobile applications.