News

Will this New Addition Rejuvenate the Dying Facebook Stories?

Why Facebook is doubling down on its Stories feature?

Facebook Stories

Snapchat stories and its clones on Instagram and Whatsapp may have a user base of 300 million mobile app users, but Facebook isn’t giving up just yet. It’s determined to make the stories feature stick, digging its claws deep into the growing tradition of ephemeral sharing. Once this new feature rolls out, Facebook users will see a “double down” on the story feature. In an interview with reporters, a Facebook spokesperson stated, “We are always working to ensure people can easily navigate and enjoy Facebook, regardless of how they connect.”

Although Facebook has been time and again faced criticism for a slow start for traction, the social networking giant is not bowing out. It's testing a new feature that allows users to create Facebook stories on the desktop. According to Facebook, “We are testing the option to create and share Stories from Facebook on the desktop and are also testing the moving Stories tray from the top right corner to above News Feed, just like on mobile.” Formerly, users could view stories on the web that were solely created on mobile. With this new feature; however, Facebook users will be able to upload photos and videos similar to the way they would for the news feed or even add a video to their story from a webcam. 

Besides the everyday Facebook user, the upcoming feature addition will also empower brands, Event promoters, and Group admins, enabling them to market their product/services from the desktop too. One of the highlights of these new facebook stories will be the “Collaborative Stories,” where Group members and Event attendees can collaborate together to enhance their brand presence. Although in the past, Facebook has already faced enough criticism as professional publishers started to overwhelm the News Feed. Considering the social networking giant is revamping its News Feed to resolve user issues, Stories on the desktop are likely to avoid this encroachment. 

It's been a while since Facebook has been struggling with swooning users to adopt Stories as they have on Instagram. Ever since Stories were launched last March, Facebook has pulled many tricks to promote its Stories feature — from cross-posting stories from Instagram to merging messenger’s version of Stories with core app. Yet all its efforts have only sprouted mediocre success. This latest development from Facebook is anticipated to change the former scenarios. Facebook’s diligence, although slow but has surely shown growth as one can witness more and more people posting Facebook Stories now. The question, however, yet remains- will these new seeds of change bear any fruits or yield a rotten crop?

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

YouTube Kids App Videos Will Be Curated By Humans Only

4 min read  

YouTube is taking an important step in order to put a curb on the questionable and graphic content videos on the platform for children. The video streaming platform will be shifting its YouTube children app from self-operating system to non-algorithm version of YouTube app for suggesting videos. Thi

News

PUBG vs Fortnite: Which Of The Battle Royale Big Hitters Is Best For Mobile?

4 min read  

When it comes to discussing the biggest trends in gaming in the past 12 months, one issue which has to be considered is the rise of the battle royale genre.The "last man standing" survival concept has featured as a mode in a number of games down the years, but it has only recently take

News

Social Media Marketing: What To Expect Next?

4 min read  

Modern commerce has greatly been simplified by the rise of technology, but it has equally led to an all-time high level of competition that calls for going the extra miles. Since competition is today being defined by a brand’s or a company’s online presence, there is no two-way option wh

News

Instagram Is Secretly Working On New Features Including A Mute Button

4 min read  

Instagram, the social media sharing platform that has made the people stories addicted may be coming with some more features. It's been a while since Instagram, has dropped its last feature. However, meanwhile, Mark Zuckerberg was busy in changing the feed algorithm of Instagram. Now, it has bee

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.