Facebook Has a New Plan to Make its Stories Feature Stick
Social Media

Will this New Addition Rejuvenate the Dying Facebook Stories?

Why Facebook is doubling down on its Stories feature?

https://dk2dyle8k4h9a.cloudfront.net/Will this New Addition Rejuvenate the Dying Facebook Stories?

Snapchat stories and its clones on Instagram and Whatsapp may have a user base of 300 million mobile app users, but Facebook isn’t giving up just yet. It’s determined to make the stories feature stick, digging its claws deep into the growing tradition of ephemeral sharing. Once this new feature rolls out, Facebook users will see a “double down” on the story feature. In an interview with reporters, a Facebook spokesperson stated, “We are always working to ensure people can easily navigate and enjoy Facebook, regardless of how they connect.”

Although Facebook has been time and again faced criticism for a slow start for traction, the social networking giant is not bowing out. It's testing a new feature that allows users to create Facebook stories on the desktop. According to Facebook, “We are testing the option to create and share Stories from Facebook on the desktop and are also testing the moving Stories tray from the top right corner to above News Feed, just like on mobile.” Formerly, users could view stories on the web that were solely created on mobile. With this new feature; however, Facebook users will be able to upload photos and videos similar to the way they would for the news feed or even add a video to their story from a webcam. 

Besides the everyday Facebook user, the upcoming feature addition will also empower brands, Event promoters, and Group admins, enabling them to market their product/services from the desktop too. One of the highlights of these new facebook stories will be the “Collaborative Stories,” where Group members and Event attendees can collaborate together to enhance their brand presence. Although in the past, Facebook has already faced enough criticism as professional publishers started to overwhelm the News Feed. Considering the social networking giant is revamping its News Feed to resolve user issues, Stories on the desktop are likely to avoid this encroachment. 

It's been a while since Facebook has been struggling with swooning users to adopt Stories as they have on Instagram. Ever since Stories were launched last March, Facebook has pulled many tricks to promote its Stories feature — from cross-posting stories from Instagram to merging messenger’s version of Stories with core app. Yet all its efforts have only sprouted mediocre success. This latest development from Facebook is anticipated to change the former scenarios. Facebook’s diligence, although slow but has surely shown growth as one can witness more and more people posting Facebook Stories now. The question, however, yet remains- will these new seeds of change bear any fruits or yield a rotten crop?

Meenal Vashistha
Written By
Meenal Vashistha

Meenal currently works as a writer for Mobile App Daily. In the course of past five years, she's dabbled her way through Entertainment, Lifestyle, Automobiles only to find her one true love- technology. She uses all this information to help people she meets while traveling the globe. While a woman of few words, she can write blogs on anything endlessly.

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Social Media

Instagram Is Letting Users Share Feeds Directly To The Stories

Neha Baluni 4 min read  

The new Instagram rollout is more fun for users as they have been given an option to share feeds directly with their stories. The feeds can be shared with their stories directly as stickers. On that news, the company tells, “We’re always testing ways to make it easier to share any moment

Social Media

Facebook Rejects Request To Post A Video Of Cambodian Genocide

Vikram Khajuria 3 min read  

A platform like Facebook can become quite handy in underscoring significant events; then be it from history or any of the current scenario. But overturning it can also be seen as the lack of responsibility. In one such similar incident, a Republican congressional candidate’s request to post a

Social Media

Cambridge Analytica Scandal Still Fuming: Facebook Defers The Speaker Launch

Vikram Khajuria 4 min read  

Facebook has postponed the launch of its new hardware products including the smart speaker. The decision came out as the result of the ongoing criticism against Facebook over the data scandal. According to the reports the company has planned to introduce the speaker in May but the Cambridge Analytic

Social Media

Snapchat’s Hidden Treasures – 5 Astounding Viable Ways To Stand Out On Snapchat

Vikram Khajuria 5 min read  

You will be surprised to know that Snapchat has over 100 million users who frequently use this app every single day. The tremendous increase of users on the social media platforms and its ever-growing dependency on advertising; make it crucial for a startup business to capitalize on the most popular