Snapchat Stories Isn’t Doing Well For The Company
Social Media

Story Of Snapchat So Far, When Snapchat Stories Stopped Working For It

Snapchat stories shows zero growth according to the report

Story Of Snapchat So Far, When Snapchat Stories Stopped Working For It

Snapchat, the social media platform that gave the new generation a way to socialize and share their moments more creatively. Since its launch in 2011, the app continues to gather more and more users every year. But, the story feature added a boost to its growth and suddenly became a youth icon for social sharing. However, things didn't stay same for the company after Instagram cloned its story feature last year. More connective Instagram stories made the Snapchat user’s to switch their social media sharing platform preference.

After a year of various up and downs social media app, the Daily Beast leaked a report of Snapchat’s growth, that most probably Snapchat didn't want to share. From zero percent increment of the Story users to crumpling shares, Snapchat has it all in its 2017 bag. Even, Snapchat CEO, Evan Spiegel broke the Snapchat’s not changing for anyone attitude by redesigning the platform to compete with Instagram. The numbers leaked by the Daily Beast show how Snapchat struggled the whole year and tries to get back into the action.

Snapchat’s Report Card 2017

The data collected in the report represent many Snapchat’s features and their usage from the end of April to mid-September of 2017. The report was carried out by the Daily Beast’s social networking reporter Taylor Lorenz.

Talking about the Snap’s features the location option over the map that company integrated after acquiring a mapping startup. The Snap- Maps feature faced a hefty loss in the users, it had 34 million of users which sunked to 19 million users, covering only the 11 percent of the total Snapchat’s users. Whereas the app’s Discover sections, where users get magazine-esque posted by professional publishers collected 38 million users in July then got settled down to 34 million users that are 19 percent of the overall users. More than 40 publishers, including the big names like BuzzFeed, The New York Times, The Washington Post, Cosmopolitan, and Vogue contribute to the section for hundreds of thousands of dollars in return. However, the average minutes spent by the users on the app shows a hike from 32.7 minutes to 34.8 minutes during the period of April to September.

Snapchat report

The number of Snap views on a daily basis showed a substantial growth by jumping from 3.9 billion to 4.6 billion representing the Snapchat’s best time along with the 7 percent growth in total user count. In addition to this, the daily Snap sent by the users grew from 2.08 billion to 2.21 billion. Among all the users sending the Snaps, 64 percent user were more likely to send it using the Snapchat messaging option to a friend instead of broadcasting to all, in the month of August. Snapchat lost its user to the Instagram as prior to Instagram stories back in Q2 2016 Snap received 17.2 percent of user growth but in the last quarter, it was just 2.9 percent.

Snapchat report 2

After losing $443 in the third quarter of 2017, Snapchat decided to redesign the platform in order to prove the investor that it’s still got the potential.

Snapchat was successful in revolutionizing the social media sharing culture with its creative ideas. However, Snapchat failed to utilize its story feature and acquire monetizing benefits due to Instagram cloning it and launching earlier. Maybe the new design and company’s new strategy of getting flexible for its users will work in the first quarter of 2018.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

Social Media

Cambridge Analytica Scandal Reminds us of the Dark Side of Social Media

4 min read  

The gross technology has sailed to new heights and the Cambridge Analytica scandal testifies the same. The time has changed drastically and so does the technological advancements. You name it and the deep web will fetch it.The last US election got into a new storm of allegations from different e

Social Media

Instagram Live Video Feature: Make Way for More Talking With This New Update

4 min read  

The globally-renowned feature-enriched photo-sharing app, Instagram is enhancing its live video streaming feature to add more fun for the users. The new Instagram live video feature allows users to add a guest on a video that they are live streaming with others. The rollout has been made as a part o

Social Media

Facebook Juggle With AR/VR Team To Fuel Oculus

2 min read  

Facebook’s tussle with AR/VR seems to be still going on. Even after 10 years of trying its hands in the virtual reality landscape, the social networking giant is not settling on. In a new move to fuel Oculus device, Facebook has reorganized its AR and VR team.The shuffle is aimed at shifti

Social Media

Instagram May Allow You To Post Hour Long Videos

4 min read  

If the reports are to be believed, Instagram is planning to introduce hour-long videos in its app. The new feature is considered to compete with YouTube and Snapchat’s Discover feature. Instagram will offer dedicated space for catering scripted shows, music videos, and more. The videos will be