An intensive 2-day conference on Mobile App Marketers that helps Marketers connect and learn from Mobile Growth professionals holding expertise in the areas of User Acquisition, Monetisation, Retention/Engagement and Data Analytics. The marketers will also get an insight into the emerging technologies and marketing channels that can maximise one’s growth.
Timeline: 11th - 12th October 2017
Place: Berlin, Germany
Venue: Radisson Blu Hotel
Karl-Liebknecht-Str. 3, 10178 Berlin, Germany
The event is sponsored by following companies, with several speakers from the same leading its sessions.
DIAMOND Sponsors include APPBOY(Soon to be BRAZE) and LIFTOFF
PLATINUM Sponsors: Adjust, Kochava, Leanplum and Mopub
GOLD Sponsors: Mobile Groove, Pendo, Tenjin, 1app, and Graylock media
BRONZE Sponsors: Berlin Valley, Data Natives, Drippler, GMGC, Gummicube, Madrid Mobile Summit and Mobintouch
The event will be conducted in various sessions categorised as followed:
Gabor Papp, Head of Marketing at Shapr3D, Hungary will deliver a keynote presentation that explains the prioritisation dynamics on the AARRR FUNNEL(Acquisition, Activation, Retention, Revenue, Referral).
Keynote presentation by Spencer Burke, VP of Customer Success at Appboy (soon to be Braze), USA will include how data, teams and tech need to work together to overcome challenges that crop behind the screen.
Panel discussion conducted on how Publishers Can Maximize Revenue by Enabling Viewability Measurement. The panel will include Keenan Timko (Sr. Account Director at MoPub, USA) as the Moderator, Jason Cooper (GM, Mobile at Integral Ad Science, UK), Pan Katsukis (CEO of Remerge, Germany) and Inga Teiserskyte (Product Manager Advertising at Lovoo, Germany).
Andy Carvell, Senior PM: Growth at Phiture, Germany will then deliever a workshop on how to build and handle an amazing Mobile Notification Service.
David Mohr, General Manager of GAMEVIL COM2US Europe GmbH will offer the strategies involved in taking an app from just a game/app to a brand.
AI and chatbot strategies will also be discussed by a panel including Matan Talmi (CEO of Drippler, Israel) as the Moderator, Susana Duran Perea (Director, Mobile & Bots CoE at sage, Spain), Marina Mazein (Junior Product Owner Mobile at Otto Group, Germany), Miriam Neubauer (CPO at Heycater, Germany), Ewa Stochlinska (Senior Business Development, HolidayPirates, Germany) and Falk Zimmermann, CMO of WhatsBroadcast GmbH, Germany.
Presentation on how to leverage emojis to monetize millennials and other dynamics involved in using Emojis to drive Mobile love by Shawn Azman, SVP of Growth at Leanplum, USA
The preceding events are merely a glimpse of all the amazing discussions integrated in Mobile Growth Europe 2017. See the complete list of events for both the days here.
If you’re looking for your role model in the mobile industry, listed below are all the professional that will be delivering sessions at Mobile Growth Europe 2017:
Manuel Gonzalez Alzuru, CMO of Medlanes, Germany
Noam Auerbach, Head of Growth at YEAY, Germany
Lior Barak, Marketing Analyst at Zalando, Germany
Gessica Bicego, Head of Performance Marketing at Blinkist, Germany
Caglar Eger, Director App Store Relations/Partnerships at Goodgame Studios, Germany
Vinicius Gerez, Senior UA Manager at Wooga GmbH, Germany
Lisa Kennelly, Director of Marketing at Clue, Germany
Matthaus Krzykowski, Director Platform at Tenjin, Germany
Elisabeth Reitmayr, Product Analyst at ResearchGate, Germany
Peggy Anne Salz, Analyst and Founder of Mobile Groove Media, Germany
Thomas Richter, President - Berlin Chapter at Mobile Growth Fellowship, Germany
Marvin Rottenberg, Head of Marketing at Ada Health, Germany
Sylvia Lorente van Berge Henegouwen, Investor & Business Growth Hacker at 8fit, Germany
Meike Maryska, Senior CRM Tech Lead at Delivery Hero, Germany
Sourav Naik, Ad Monetization Manager at Flaregames, Germany
Ender Özcan, Head of Sales Turkey & MENA at Adjust, Germany
Niko Thielsch, Head of Sales DACH at Adjust, Germany
Grant Simmons, Director, Client Analytics at Kochava, USA
Mark Kellogg, Director, Client Services at Kochava, USA
David Pich, Director of Ad Sales at Display.io, USA
Jiri Kupiainen, CEO, Founder of Matchmade, USA
Baglan Rhymes, Chief Digital Officer at AnchorFree, USA
Gabe Kwakyi, head at Incipia, USA
Dennis Mink, VP Marketing at Liftoff, USA
Raheel Hasan, Co-Founder & CEO of 1App, USA
Lars Bognar, Global Performance Operations Lead at Google, USA
Dave Westin, President of Mobile Growth Fellowship, USA
Diana Boiteux, Sr. Account Executive at MoPub, United Kingdom
Phil Gontier, VP International at Liftoff, United Kingdom
Magnus Jern, Chairman of Tapp Water, United Kingdom
Dilpesh Parmar, General Manager at Outfit7, United Kingdom
Zach van Driel, Co-Founder of Miri Growth, United Kingdom
Stefan Bielau, Managing Partner at Dynamo Partners, Poland
Luca Giacomel, Data Scientist at Bending Spoons, Italy
Nathan Golan, VP International Sales at Pendo, Israel
Boaz Zilberman, Founder and CEO of Project-Ray, Israel
Ofir Leitner, Founder of Mobile Monetization Summit, Spain
Juanjo Monge, Lab Cave Games, CMO, Spain
Marta Ros Urrutia, Product & Growth Manager, B-wom, Spain
Kaisa Soininen, Chief Product Officer at Yogaia, Finland
Nikola Stolnik, Head of Marketing at Nanobit, Croatia
The end of the conference will entail an open bar “Networking Session” :)
Highlights from Last Year's Mobile Growth Europe!
James is a writer and editor at MobileAppDaily and he is famous as a tech journalist at MobileAppDaily. He focuses on the mobile app startups & ventures and brings them to the light. He has started his career as a tech writer 6 years ago just after completing his degree in Broadcast and Digital Journalism.