Mobile Marketers Use IoT to Increase Efficiency
technology

How Mobile Marketers Can Use IoT Tech Apps To Increase Efficiency

IoT in Business: Know the Points of Benefits

https://dk2dyle8k4h9a.cloudfront.net/How Mobile Marketers Can Use IoT Tech Apps To Increase Efficiency

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report
Updated On
November 06, 2017 05:25 AM
4 min read

Latest Articles

Technology enthusiasts have been talking about the internet of things for years. But, with products like Google Home and Amazon Echo gaining popularity, it’s justified to say that we are closer to an age wherein products are backed by the power of internet of things concept. The technology has become so much prominent in our lives that it’s made a way into our homes in the form of connected devices. And, it is not surprising to predict that there will be 50 billion “connected” devices by 2020 across the globe.

The figures are absolutely exciting for everyone of us to ponder upon but the important question comes as Is IoT Going to Benefit Your Business? Essentially, it is also important to consider Is Your Business Ready for IoT? As IoT devices will massively impact your business in upcoming days, it is important to include internet of things concept in your business.

{IRP}

The need of market is to collect that extra bit of information about the internet of things products in order to influence the customers’ behavior to achieve the milestone in the business. IoT is sure to impact the business and the latter will be impacted by this latest app development trend in the following ways.

Social Media Ready

IoT app development technique can be integrated with social media in order to predict the trends for the latter. The technique can also be used to predict the transformation of social communities in order to invest their resources to attract potential customer in the business instead of focusing on less important business tasks. With the better campaign to target the customers, it will get easier for marketing enthusiasts to attract new clients in the business with a planned strategy.

Relationship Building

Relationship building is, of course, one of the most important concerns for the business but it is only going to benefit when planned and done strategically. IoT app development trends could help businesses build a stronger bond with the users by understanding the customers’ demand and providing them services accordingly. Internet of Things concept is there to help marketers in targeting the right audience at the right point of time. Providing the services at the right point of time adds value to the customers’ lives and they are likely to feel connected to your brand.

{IRP}

Personalization

The internet of things products enables marketers to personalize the experience for the customers. This becomes important to personalize the deals and the discounts on the products that have grabbed shoppers attention at once. IoT devices coupled with real-time analysis can help marketers fetch the right product for the audiences. At times, purchases don’t get completed, In such situations, marketers can send a quick message to the customers giving them additional information about a related discount on the product. This adds value to the quality of the services.

{IRP}

Consumer Behavior

It is easy to predict consumer behavior by analyzing their previous data through the behavioral chart. The data can help marketers know about customers’ next move and offer the services as per the requirement. This would help marketers to embed the internet of things concept in their marketing strategy and offer the best services towards the clients. This would eventually help them to know the customer demands and to offer exactly what that is needed.

In The Conclusion

There lies a strong possibility of including the goodness of internet of things concept towards the business interest. The examples that have been shown above strongly supports the combination of the internet of things into the businesses especially those thriving in the mobile app development landscape.Internet of things concept has been flourishing around us in a vertical of businesses helping them come much closer to the customers.

For the Latest Mobile App Trends and Mobile App Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIn, Instagram and Flipboard

James Lawson
Written By
James Lawson

James is a writer and editor at MobileAppDaily and he is famous as a tech journalist at MobileAppDaily. He focuses on the mobile app startups & ventures and brings them to the light. He has started his career as a tech writer 6 years ago just after completing his degree in Broadcast and Digital Journalism.

technology

Microsoft Wants Developers to take apps on Universal Windows Platform

James Lawson 4 min read  

Key HighlightsMicrosoft Introduced UWP (Universal windows Platform) for developersThere will be one API surface for all the devicesThere will be only one store for all windows devicesIn windows 10 an app will run from mobile to PCMobile app world is heated up with the competiti

technology

Amazon Planning To Go Big On Its Alexa-Powered Smart Home Devices

Vikram Khajuria 2 min read  

Amazon Alexa has really set some substantial benchmarks for a smart device that is being followed by many other tech giants. Alexa is Amazon's cloud-based voice service that was first used in the Amazon Echo and the Amazon Echo Dot smart speakers. Riding high on Alexa’s success, Amazon is

technology

Microsoft Extends PC Games To Its Digital Gifting Program

Vikram Khajuria 4 min read  

In a recent announcement by Microsoft, the company has offered its users to gift digital PC games and other downloadable stuff through its online store for Windows 10. This has led to the availability of all the Xbox One games for digital gifting.John Smith, Sr. Director, Microsoft Store Product

technology

Microsoft Acquires PlayFab, A Gaming Service Startup To Power Up Its Azure Platform

Akash Singh Chauhan 4 min read  

Microsoft has added another startup to its team for strengthening its gaming market. The tech giant has acquired PlayFab, the platform that enabled the developers to launch and maintain their games online with simple and cheaper back-end services. The startup is getting attention as its technology i