Mobile Marketers Use IoT to Increase Efficiency - MobileAppDaily

How Mobile Marketers Can Use IoT Tech Apps To Increase Efficiency

IoT in Business: Know the Points of Benefits

technology published date 6th November, 2017 James Lawson

IoT in Business

Technology enthusiasts have been talking about the internet of things for years. But, with products like Google Home and Amazon Echo gaining popularity, it’s justified to say that we are closer to an age wherein products are backed by the power of internet of things concept. The technology has become so much prominent in our lives that it’s made a way into our homes in the form of connected devices. And, it is not surprising to predict that there will be 50 billion “connected” devices by 2020 across the globe.

The figures are absolutely exciting for everyone of us to ponder upon but the important question comes as Is IoT Going to Benefit Your Business? Essentially, it is also important to consider Is Your Business Ready for IoT? As IoT devices will massively impact your business in upcoming days, it is important to include internet of things concept in your business.

Related :  Top 10 Internet Of Things Technologies Prediction for 2018 by Gartner

The need of market is to collect that extra bit of information about the internet of things products in order to influence the customers’ behavior to achieve the milestone in the business. IoT is sure to impact the business and the latter will be impacted by this latest app development trend in the following ways.

Social Media Ready

IoT app development technique can be integrated with social media in order to predict the trends for the latter. The technique can also be used to predict the transformation of social communities in order to invest their resources to attract potential customer in the business instead of focusing on less important business tasks. With the better campaign to target the customers, it will get easier for marketing enthusiasts to attract new clients in the business with a planned strategy.

Relationship Building

Relationship building is, of course, one of the most important concerns for the business but it is only going to benefit when planned and done strategically. IoT app development trends could help businesses build a stronger bond with the users by understanding the customers’ demand and providing them services accordingly. Internet of Things concept is there to help marketers in targeting the right audience at the right point of time. Providing the services at the right point of time adds value to the customers’ lives and they are likely to feel connected to your brand.

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Personalization

The internet of things products enables marketers to personalize the experience for the customers. This becomes important to personalize the deals and the discounts on the products that have grabbed shoppers attention at once. IoT devices coupled with real-time analysis can help marketers fetch the right product for the audiences. At times, purchases don’t get completed, In such situations, marketers can send a quick message to the customers giving them additional information about a related discount on the product. This adds value to the quality of the services.

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Consumer Behavior

It is easy to predict consumer behavior by analyzing their previous data through the behavioral chart. The data can help marketers know about customers’ next move and offer the services as per the requirement. This would help marketers to embed the internet of things concept in their marketing strategy and offer the best services towards the clients. This would eventually help them to know the customer demands and to offer exactly what that is needed.

In The Conclusion

There lies a strong possibility of including the goodness of internet of things concept towards the business interest. The examples that have been shown above strongly supports the combination of the internet of things into the businesses especially those thriving in the mobile app development landscape.Internet of things concept has been flourishing around us in a vertical of businesses helping them come much closer to the customers.

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James Lawson

James Lawson

James is a writer and editor at MobileAppDaily and he is famous as a tech journalist at MobileAppDaily. He focuses on the mobile app startups & ventures and brings them to the light. He has started his career as a tech writer 6 years ago just after completing his degree in Broadcast and Digital Journalism.

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