Drivers are using the surge pricing system to make more money and fool the company.
Uber is growing well and expanding its services in many new regions across the globe. But, there is something that needs to be known, you are being cheated in terms of payment, not by Uber but some of its drivers.
According to the latest study, some of the drivers from the U.K. and U.S. ditched the Uber system in order to make the customer pay more. These drivers use the Uber algorithms smartly to make things in their favor, earn more from the ride. The drivers from these two regions use their Uber app in a synchronized manner to create a driver-shortage situation and use surge pricing system to make money.
A team including Mareike Möhlmann and Ola Henfridsson from the Warwick Business School, U.K. and Lior Zalmanson from the New York University interviewed many drivers from New York City and London. Along with this the team also analyzed more than thousands of the blogs from the Uberpeople.net, a website for the Uber drivers. In the study, the team members found that the drivers organize ‘mass off’ by coordinating and logs off the app during the time period.
Drivers aim to do this is to manipulate the software that oversees the driver's performance and maintain the coordination between driver and rider. When the system finds out there is a shortage or unavailability of the drivers in a region it applies the surge pricing. Once the surge price applied the drivers log in again to the app and accept the ride to earn extra money. The drivers very precisely coordinate the log off time because it takes a certain number of the driver's unavailability to trigger the surge pricing.
This may be the outcome of the Uber’s action on the drivers to extract advantages for itself. However, this is not the first time that Uber driver tricked the company and customers, to make the profit. There are also some reports that say drivers first accept the UberPool riding request and ultimately log off or ignore the other requests so they can reach directly to the destination. This lets them make a larger amount of the pay from Uber for the trip.
Whatever the drivers do for making extra income and keep blaming the company for their action, it's you who have to pay more than the genuine price every time. There is nothing you can do stop the drivers from using this kind of hacks, but what you can do is compare. Whenever you need a ride just compare the Uber with other available services at your location.
For more details on the working of Uber app and its development, you can check our other article titled 'How Much it Cost to Build an App Like Uber?'
She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.