Target’s New Augmented Reality Feature on Mobile Website See It in Your
Innovation

Target's New Augmented Reality Feature on Mobile Website See It in Your Space: Disappointing!

Ikea’s AR app has ignited the clone feature on Target INC. mobile website called See it in your space and that is turning out to be a great failure.

https://dk2dyle8k4h9a.cloudfront.net/Target\'s New Augmented Reality Feature on Mobile Website See It in Your Space: Disappointing!

Target Inc. also tried to gain some space in the market while they applied a duplicated feature of Ikea’s AR app. This feature is difficult to use for the customers as they have to twist or change the positions of the items has to be done manually which Ikea has kept completely user-friendly. This feature does not scale like the way Ikea Augmented Reality app does where the customer has no other option but keep searching and adjusting with size and angles manually.

{IRP}

Instead. if we look at Ikea then they do not stop to impress and give no time to visualize mentally buying the furniture to decorate your home space. Simply, pick your smartphone and use Ikea’s AR app.

 Augmented Reality app

It is important to get the correct measurement at the time of purchase as it will minus the time and money waste. But here customers are having a hard time to get the right information. Each item which has got the functionality with the feature has a click button where the user has to tap and start the stimulation.

{IRP}

Did not seem to be a very novel way to shop. The customer has to take the picture of the room and then place the item. However, it takes a lot of time where the doubts of the end user remain the same. The only help the consumer get is the look of the furniture in the room.

AR app

This feature is available for Android as well as iOS platform having at least 200 products of Target Inc. However, the company has plans to add around thousand products with this feature. An internal team of Target Inc. was working on this virtual feature, yet, a lot of improvement is required to get their name in the good books of the customers. As compared to this feature of Target Inc’s mobile website, the AR app by Ikea lets the customer virtually map out how the furniture is going to suit the home space. What more a customer can ask for when they get such an amazing AR app platform to save money and get the best product.

{IRP}

So, even if the technology is popular today it is very important to give your customers which is substantial and easy to use. Target Inc’s mobile website AR feature has been disappointing a lot of customers around and this may result in a great failure for the company.

Though, if we talk about the Ikea’s AR app then it has turned out to be the most effective way of estimating the size of furniture items. Nice new beginning for Ikea, but Target Inc. has to work hard to reach up to the similar level.

For the Latest Mobile App Technology News and Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIn, Instagram and Flipboard

Joshua Anderson
Written By
Joshua Anderson

Joshua is a writer at MobileAppDaily and also works as a reporter for the team to keep our readers up to date. He is breaking the mobile app technology news for MobileAppDialy since 2016 and has more than 4 years of experience as a tech blogger.

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report

Latest Articles

Innovation

YouTubers Can Livestream Via iPhone After YouTube Adds ReplayKit To Its App With Some Other Changes

Ariana Johnson 4 min read  

The biggest video sharing platform, YouTube is bridging the gap between YouTube streamers with live streaming for iphone.YouTube is enrolling some new features for its mobile app and live streaming support for Apple users is the most prominent one. Since June the YouTube added the ReplayKit supp

Innovation

Neutrogena Is Launching A Skin Scanning Gadget That Can Be Used With iPhone

Akash Singh Chauhan 4 min read  

Neutrogena, the company owned by skin care giant Johnson & Johnson is introducing a skin care gadget for its customers. The company has built a skin care device that can be used with smartphones to get your skin details and improvement suggestions. Johnson & Johnson owns four companies inclu

Innovation

Google Science Journal App To Give Scientific Research Experience On iOS Platform

James Lawson 4 min read  

Smartphones now have got their real identity with the launch of a new app known as ‘Science Journal’. This application is developed by Google’s making & science strategy. This application is capable of using the sensors of an Apple phone to gather the data.{IRP}Experime

Innovation

Facebook Took Initiative to Help Blood Seekers in India

Ariana Johnson 4 min read  

Facebook is planning to roll out a new feature where Indian users can sign-up as the blood donors. This initiative can be perceived as the noble one due to its benefactor impact on the masses. In India, there is an acute shortage of safe blood and it has been noticed that sometimes people in urgency