Target’s New Augmented Reality Feature on Mobile Website See It in Your Space: Disappointing!

Target's New Augmented Reality Feature on Mobile Website See It in Your Space: Disappointing!

Ikea’s AR app has ignited the clone feature on Target INC. mobile website called See it in your space and that is turning out to be a great failure.

Innovation published date 30th October, 2017 Joshua Anderson


Target Inc. also tried to gain some space in the market while they applied a duplicated feature of Ikea’s AR app. This feature is difficult to use for the customers as they have to twist or change the positions of the items has to be done manually which Ikea has kept completely user-friendly. This feature does not scale like the way Ikea Augmented Reality app does where the customer has no other option but keep searching and adjusting with size and angles manually.

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Instead. if we look at Ikea then they do not stop to impress and give no time to visualize mentally buying the furniture to decorate your home space. Simply, pick your smartphone and use Ikea’s AR app.

 Augmented Reality app

It is important to get the correct measurement at the time of purchase as it will minus the time and money waste. But here customers are having a hard time to get the right information. Each item which has got the functionality with the feature has a click button where the user has to tap and start the stimulation.

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Did not seem to be a very novel way to shop. The customer has to take the picture of the room and then place the item. However, it takes a lot of time where the doubts of the end user remain the same. The only help the consumer get is the look of the furniture in the room.

AR app

This feature is available for Android as well as iOS platform having at least 200 products of Target Inc. However, the company has plans to add around thousand products with this feature. An internal team of Target Inc. was working on this virtual feature, yet, a lot of improvement is required to get their name in the good books of the customers. As compared to this feature of Target Inc’s mobile website, the AR app by Ikea lets the customer virtually map out how the furniture is going to suit the home space. What more a customer can ask for when they get such an amazing AR app platform to save money and get the best product.

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So, even if the technology is popular today it is very important to give your customers which is substantial and easy to use. Target Inc’s mobile website AR feature has been disappointing a lot of customers around and this may result in a great failure for the company.

Though, if we talk about the Ikea’s AR app then it has turned out to be the most effective way of estimating the size of furniture items. Nice new beginning for Ikea, but Target Inc. has to work hard to reach up to the similar level.

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Joshua Anderson

Joshua Anderson

Joshua is a writer at MobileAppDaily and also works as a reporter for the team to keep our readers up to date. He is breaking the mobile app technology news for MobileAppDialy since 2016 and has more than 4 years of experience as a tech blogger.

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