Netflix is using the Snapchat lens feature in order to promote its Sci-fi thriller series the Stranger Things 2. Snapchat lets you enter in the Joyce Byers’ living room into the “Upside down” using the Virtual Reality. Now you can feel how its like to be in the cold and empty “upside down”.
As all the episodes of the second season of the Stranger things are available on the Netflix, the company is trying to make it more popular. With the help of Snapchat Sponsored World lens, Netflix is taking you to the creepy room of Joyce Buyer.
Using the new lens available in Snapchat app, you can go to the other dimension named “Upside down” in the series using your rear camera. You will see a doorway through the camera by which you can enter in the living room. According to the Snapchat, this is the first time use of a portal lens as a filter which puts the user into an augmented reality experience. In the digital recreation of the room, you will find fairy lights with alphabet graffiti and a giant hole in the wall. Things get scarier when you touch the things in the room, for example, touching the bookshelf will cause the books to fall and you will see a long arm popping out of the hole.
In order to make the experience more interesting, there are hidden “easter eggs” and “surprises” in the room that can be unveiled by touching the objects. In addition to the world portal lens, Netflix also added a filter to give nosebleed to you using the front camera, similar to Eleven (character in the series). You can also go back to the real world bye exiting the doorway in the filter.
Snapchat users can use the Snapcode to drive the AR experience, once the user scans the code, a doorway will open to the creepy room in the upside down. The lens can also be unlocked by using the Shazam in the Snapchat while playing the theme of Stranger Things. There is one more lens available in the Netflix's kit that lets you place the swimming pool where Barb( another character) went missing and you can walk around it.
The whole filter lens campaign is drawn out to promote season two of the Stranger Things by Netflix. Using the Snapchat as a platform for the TV series promotion is not a new thing, HBO also rolled out its Game Of Thrones filters few months back that went viral over the social media platform.