Snapchat’s Stranger Things AR Lens Will Take You To The “Upside Down” In Joyce Buyer Room - MobileAppDaily

Snapchat’s Stranger Things AR Lens Will Take You To The “Upside Down” In Joyce Byers' Living Room

Enter the parallel universe along with nosebleed filter

Innovation published date 30th October, 2017 Ariana Johnson

Snapchat Upside Down

Netflix is using the Snapchat lens feature in order to promote its Sci-fi thriller series the Stranger Things 2. Snapchat lets you enter in the Joyce Byers’ living room into the “Upside down” using the Virtual Reality. Now you can feel how its like to be in the cold and empty “upside down”.

As all the episodes of the second season of the Stranger things are available on the Netflix, the company is trying to make it more popular. With the help of Snapchat Sponsored World lens, Netflix is taking you to the creepy room of Joyce Buyer.

Related :  Ever Is Introducing An AI Facial Recognition Service To Detect Age, Gender And Emotions

Using the new lens available in Snapchat app, you can go to the other dimension named “Upside down” in the series using your rear camera. You will see a doorway through the camera by which you can enter in the living room. According to the Snapchat, this is the first time use of a portal lens as a filter which puts the user into an augmented reality experience. In the digital recreation of the room, you will find fairy lights with alphabet graffiti and a giant hole in the wall. Things get scarier when you touch the things in the room, for example, touching the bookshelf will cause the books to fall and you will see a long arm popping out of the hole.

 

Related :  Google Integrated Its Duo App As Video Calling Feature In Call And Android Messages Apps

In order to make the experience more interesting, there are hidden “easter eggs” and “surprises” in the room that can be unveiled by touching the objects. In addition to the world portal lens, Netflix also added a filter to give nosebleed to you using the front camera, similar to Eleven (character in the series). You can also go back to the real world bye exiting the doorway in the filter.

Snapchat users can use the Snapcode to drive the AR experience, once the user scans the code, a doorway will open to the creepy room in the upside down. The lens can also be unlocked by using the Shazam in the Snapchat while playing the theme of Stranger Things. There is one more lens available in the Netflix's kit that lets you place the swimming pool where Barb( another character) went missing and you can walk around it.  

Related :  Amazon Added “AR View” To Its iOS App For The Users To Try Virtual Shopping

The whole filter lens campaign is drawn out to promote season two of the Stranger Things by Netflix. Using the Snapchat as a platform for the TV series promotion is not a new thing, HBO also rolled out its Game Of Thrones filters few months back that went viral over the social media platform.

For the Latest Mobile App Technology News and Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIn, Instagram and Flipboard

Ariana Johnson

Ariana Johnson

Ariana Johnson is currently covering the mobile app trends and sharing her pinpoint views over the recent mobile app news for MobileAppDaily. Apart from her passion for technology she also has a thing for cats, she even owns a Persian cat named ‘Lilly’.

Was this article helpful?

Join 5000 mobile experts who
already have a Head start

Subscribe to our WhatsApp Alerts

WhatsApp Enter your name and press the WhatsApp icon
Quick BuzzQuick Buzz
  • Tencent, Chinese tech giant has bought 12 percent of Snap’s share
  • Instagram continues Snapchat assault, lifts 24 hour limit on Stories clone
  • Snapchat Redesign to Launch on December 4, New UI Detailed
  • Facebook tests fighting revenge porn by asking users to file nude photos first
  • Kids have sent more than 65,000 smartphone messages by the time they’re 14 in UK
  • Indonesia warned the WhatsApp about the sexual content and threaten to block the app in the country.
  • Snapchat shared its Q3 earnings and the figures are lesser than what company expected.
  • Facebook has almost 60 million fake accounts on the platform says the company itself.
  • Google pulled off the fake WhatsApp Update from the Play Store after it hits 1 million downloads.
  • Instagram is testing stop-motion camera feature for stories
  • Now you can schedule live streaming on YouTube mobile app
  • Sony adds it's Xperia assistance app to the Google Play Store
  • Microsoft added new design to Skype for desktop and mobile apps
  • Celebrity mobile apps target 60 million smartphone users in the Philippines
  • Google Play Protect failed miserably in a recent test by a German software testing laboratory.

Shortlist, compare and
hire the best
mobile app partner!

Find Now

mobile app industry

advertisement