The giant social networking site has left no stone unturned in order to extend its support for ad transparency. The CEO Mark Zuckerberg quoted, “We’re working with Congress on legislation to make advertising more transparent. I think this would be very good if it’s done well” the CEO said on a Facebook Q3 earnings call. “And even without legislation, we’re already moving forward on our own to bring advertising on Facebook to an even higher standard of transparency than ads on TV or other media.”
The giant social media site’s CEO voiced his views as “I’ve expressed how upset I am that Russians used our tools to sow distrust . . . What they did is wrong, and we’re not going to stand for it.” Further, he added, when Facebook decides to accomplish something, it gets done even if it takes time and efforts. He also quoted how Facebook smashed Google+ and Snapchat quoting, “We’re bringing the same intensity to these security issues that we brought to any adversary or challenge that we’ve faced.”
Zuckerberg further addressed the issue as “We’re serious about preventing abuse on our platforms. We’re investing so much in security that it will impact our profitability. Protecting our community is more important than maximizing our profits.”
Facebook specifically plans to grow from 45% currently to 60% in regards to the expenses as the social media giant has invested hugely on thwarting Russian election attackers. Facebook has been rapidly self-regulating the idea of implementing ads following the Russian interference in the US election using Facebook ads. Meanwhile, Facebook CEO is all set to add more to the expense estimated in the wake of increasing funds for security purposes on its platform.
In the light of the discussion, Facebook CFO David Wehner added, the funds have also been included for its watch tab in order to authentic video and the content. Additionally, it will also raise the funds amount for the research on artificial intelligence, augmented reality and for the elements of Oculus too. The increased funds will be used to expand and hire 10,000 content and ad moderators for extensive campaigns. Meanwhile, the giant social networking site has also increased funds for introducing a series of innovative features for the users to delight them with the existing features.
Till date, Facebook stands by its issue-related ads in order to support its free speech policy. The platform gives the freedom to users to voice their opinion on its podium but it never encourages the use of derogatory words. In order to keep an eye on the quality of the content and fake profiles, Facebook has been regulating a number of techniques to serve content with quality to the users.