Facebook CEO on Ad Transparency Regulation: “Very Good If It’s Done Well” - MobileAppDaily

Facebook CEO on Ad Transparency Regulation: “Very Good If It’s Done Well”

Here is What Zuck Has To Say About Ad Transparency Regulation

Social Media published date 3rd November, 2017 Joshua Anderson

The giant social networking site has left no stone unturned in order to extend its support for ad transparency. The CEO Mark Zuckerberg quoted, “We’re working with Congress on legislation to make advertising more transparent. I think this would be very good if it’s done well” the CEO said on a Facebook Q3 earnings call. “And even without legislation, we’re already moving forward on our own to bring advertising on Facebook to an even higher standard of transparency than ads on TV or other media.”

Related :  Twitter Steals One Of The Leading Minds Of Facebook and Appoints Him As Senior Product Director

The giant social media site’s CEO voiced his views as “I’ve expressed how upset I am that Russians used our tools to sow distrust . . . What they did is wrong, and we’re not going to stand for it.” Further, he added, when Facebook decides to accomplish something, it gets done even if it takes time and efforts. He also quoted how Facebook smashed Google+ and Snapchat quoting, “We’re bringing the same intensity to these security issues that we brought to any adversary or challenge that we’ve faced.”

Zuckerberg further addressed the issue as “We’re serious about preventing abuse on our platforms. We’re investing so much in security that it will impact our profitability. Protecting our community is more important than maximizing our profits.”  

Facebook specifically plans to grow from 45% currently to 60% in regards to the expenses as the social media giant has invested hugely on thwarting Russian election attackers. Facebook has been rapidly self-regulating the idea of implementing ads following the Russian interference in the US election using Facebook ads. Meanwhile, Facebook CEO is all set to add more to the expense estimated in the wake of increasing funds for security purposes on its platform.

Related :  YouTube Introduces ‘Reels’, The Snapchat Like Short Videos Stories For Creators

In the light of the discussion, Facebook CFO David Wehner added, the funds have also been included for its watch tab in order to authentic video and the content. Additionally, it will also raise the funds amount for the research on artificial intelligence, augmented reality and for the elements of Oculus too. The increased funds will be used to expand and hire 10,000 content and ad moderators for extensive campaigns. Meanwhile, the giant social networking site has also increased funds for introducing a series of innovative features for the users to delight them with the existing features.

Till date, Facebook stands by its issue-related ads in order to support its free speech policy. The platform gives the freedom to users to voice their opinion on its podium but it never encourages the use of derogatory words. In order to keep an eye on the quality of the content and fake profiles, Facebook has been regulating a number of techniques to serve content with quality to the users.  

Related :  Facebook CEO Mark Zuckerberg's Effective Mobile App Strategy

The quality of the content and the elements of privacy policy have always remained one important for the social networking giant. And, In the wake of the similar event, Facebook’s vice president of ads has also poured in views, as "deeply committed to helping protect the integrity of the electoral process on Facebook. And we will continue to work with our industry partners, lawmakers and our entire community to better ensure transparency and accountability in our advertising products."

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Joshua Anderson

Joshua Anderson

Joshua is a writer at MobileAppDaily and also works as a reporter for the team to keep our readers up to date. He is breaking the mobile app technology news for MobileAppDialy since 2016 and has more than 4 years of experience as a tech blogger.

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