A new augmented reality platform is soon to be launched by Snapchat which will feature pop artist Jeff Koons and others. This will enable users to see pinned art at a particular location just by holding their phones at the accurate spot. To use this art platform, users will have to sign up in this platform of Snapchat.
From the photos evident in Las Vegas, Sydney, and Paris, it is clear that Snapchat is going to roll-out this feature with Koon’s art around the world. From the sources, it has been found that this feature is created on the Imagine's technology which is an Israeli AR startup acquired by Snapchat in December.
Snapchat used a new trick to spread awareness of the launch of its new feature. It has used the countdown method to generate curiosity among the people about the new feature that is going to come. A strange URL ‘art.snapchat.com’ projecting the countdown to 3 pm Tuesday in the east. However, on questions asked to Snapchat, the spokesperson replied that more information will be shared soon.
Users will see a special lens available when they approach a piece of Snapchat Art. They will be guided by the directions to locate the marker on their frame. The launch is going to take place with giant balloon animal sculptures ‘Koon’.
The Art feature of Snapchat can help them bolster and giving a good competition to other social media giants. The roll-out of this feature can boost Snapchat’s user counts and its monetary value.
AR can shroud content on a computerized plane inside this present reality, consequently making you inquisitive of what could wait around you on the off chance that you simply held up your telephone. That could be an engaging motivation to whip out Snapchat wherever you go. Snapchat has officially utilized this element with its adapted geofilters, prodding clients to swipe subsequent to Snapping to check whether a cool channel is accessible for their area.
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