Sponsored 3D World Lenses Launched by Snapchat | MobileAppDaily
Augmented Reality

Sponsored 3D World Lenses Launched by Snapchat

Snapchat brings 3D World Lenses’ AR Format to Advertisers

https://dk2dyle8k4h9a.cloudfront.net/Sponsored 3D World Lenses Launched by Snapchat

Snapchat opened 3D world lenses an augmented reality feature for the brands. At Advertising week New York, Snapchat along with its launch partners Warner Bros and Bud Light announced the availability of new advertising tool. These two brands Warner Bros and Bud Light are perceiving this launch and their debut in branded 3D world lenses as their marketing campaign.

{IRP}

With this new feature, Brands will have the opportunity to create a viral sensation for themselves. By using the Snapchat camera, these two launch partners are offering 3D creations that anyone can add to his/her real-world sights.

Warner Bros is going to offer the spinner car feature from the new blade runner 2049 whereas Bud Light is putting up a beer vendor man which seems to take from their TV campaign.

This whole concept is to make the users more interactive with the brand by including the brand in their natural experiences. Almost every brand has something which goes well with the interactive experience.

{IRP}

Product discovery and trial can be done with world lenses mentioned by Snap. Through world lenses, 3D virtual objects can be experienced by people. For 3D lenses, brands can be directly approached through snaps or national campaign can be run through it by using specifically targeted audience lens focused on the particular age, gender or interests based ads or for any standard snap ads, it can be used as swipe up attachment.

For the Latest Mobile App Technology News and Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIN, Instagram and Flipboard.

James Lawson
Written By James Lawson

James is a writer and editor at MobileAppDaily and he is famous as a tech journalist at MobileAppDaily. He focuses on the mobile app startups & ventures and brings them to the light. He has started his career as a tech writer 6 years ago just after completing his degree in Broadcast and Digital Journalism.

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Augmented Reality

Doodle White Line In AR With All New Google App

Neha Baluni 4 min read  

For all the Doodle lovers across the globe, it's a delighting roll out from the Google. The giant has launched an augmented reality application that lets users draw white lines in open space through the app. For Google, it is one of the simple apps ever but for a Doodle lover like me, Google has

Augmented Reality

Augmented Reality For Real Estate Apps Will Redefine The Home Buying Experience

Ariana Johnson 4 min read  

Apple may have changed the face of iOS apps with its AR technology in iOS11 but things will get more advanced in the future. The new AR iOS apps have already enabled the users to overlay the virtual objects onto their real surroundings. But, then some of the software firms soon coming with Real Esta

Augmented Reality

YouTube Is Testing An AR Green Screen Effect With Its Unreleased Stories

Vikram Khajuria 4 min read  

YouTube, the video sharing platform is testing an AR feature over its stories that are already limited to some creators. Google shared a blog mentioning the addition of an AR green screen effect to the stories in YouTube app. The effect enables the users to replace their background with an effect by

Augmented Reality

AR App 'Magic Sudoku' Solves Puzzles using iPhone Camera

Joshua Anderson 4 min read  

With the introduction of iOS 11, users have got ample of new AR apps to explore. One such app is ‘Magic Sudoku’ which enhance one’s ability to solve even the most difficult puzzle by using Apple ARKIT. All that is needed to do by a user is to focus the phone’s camera on the p