Sponsored 3D World Lenses Launched by Snapchat
Augmented Reality

Sponsored 3D World Lenses Launched by Snapchat

Snapchat brings 3D World Lenses’ AR Format to Advertisers

https://dk2dyle8k4h9a.cloudfront.net/Sponsored 3D World Lenses Launched by Snapchat

Snapchat opened 3D world lenses an augmented reality feature for the brands. At Advertising week New York, Snapchat along with its launch partners Warner Bros and Bud Light announced the availability of new advertising tool. These two brands Warner Bros and Bud Light are perceiving this launch and their debut in branded 3D world lenses as their marketing campaign.

{IRP}

With this new feature, Brands will have the opportunity to create a viral sensation for themselves. By using the Snapchat camera, these two launch partners are offering 3D creations that anyone can add to his/her real-world sights.

Warner Bros is going to offer the spinner car feature from the new blade runner 2049 whereas Bud Light is putting up a beer vendor man which seems to take from their TV campaign.

This whole concept is to make the users more interactive with the brand by including the brand in their natural experiences. Almost every brand has something which goes well with the interactive experience.

{IRP}

Product discovery and trial can be done with world lenses mentioned by Snap. Through world lenses, 3D virtual objects can be experienced by people. For 3D lenses, brands can be directly approached through snaps or national campaign can be run through it by using specifically targeted audience lens focused on the particular age, gender or interests based ads or for any standard snap ads, it can be used as swipe up attachment.

For the Latest Mobile App Technology News and Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIN, Instagram and Flipboard.

MAD Team
Written By
MAD Team

MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Augmented Reality

The First Eminem AR Show Kicks Off At Coachella

MAD Team 4 min read  

Eminem, the US pop start and 15-time Grammy winner proven that the technology can be embraced to enjoy music concerts. Last night at Coachella, the musician showcases his recently launched Eminem AR app. Using the AR technology, the app enhances the experiences of the music lovers at the live music

Augmented Reality

YouTube Is Testing An AR Green Screen Effect With Its Unreleased Stories

MAD Team 4 min read  

YouTube, the video sharing platform is testing an AR feature over its stories that are already limited to some creators. Google shared a blog mentioning the addition of an AR green screen effect to the stories in YouTube app. The effect enables the users to replace their background with an effect by

Augmented Reality

An iOS App Helps in Buying the Custom-made Glasses Using Augmented Reality

MAD Team 4 min read  

Now, you can get custom made-3D glasses by an augmented reality app Topology Eyewear. This iOS app allows you to get the glasses which are symmetrical to your face by face scanning technology. It takes account of facial factors like the nose, ears that are necessary to make custom fit glasses.{I

Augmented Reality

Doodle White Line In AR With All New Google App

MAD Team 4 min read  

For all the Doodle lovers across the globe, it's a delighting roll out from the Google. The giant has launched an augmented reality application that lets users draw white lines in open space through the app. For Google, it is one of the simple apps ever but for a Doodle lover like me, Google has